Master of Business Management (MBM) with specialisation in Tourism & Travel

Apeldoorn

 

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Program Overview

The Master of Business Management (MBM) with Specialisation in Tourism & Travel at Wittenborg University of Applied Sciences is designed to provide students with advanced knowledge and expertise in the tourism and travel sectors. The program combines core business management principles with specialized topics such as destination management, tourism marketing, hospitality operations, and sustainable tourism. Students will develop essential managerial skills while gaining insights into global trends shaping the tourism and travel industries, preparing them for leadership roles in these dynamic sectors.

Curriculum: The curriculum of the MBM with a specialization in Tourism & Travel covers both business management fundamentals and tourism-specific subjects. Core modules focus on leadership, strategic management, financial analysis, marketing, and organizational behavior. Specialized courses include tourism management, sustainable tourism practices, travel industry operations, and tourism economics. The program also explores destination marketing, global travel trends, and hospitality operations, providing students with a comprehensive understanding of the tourism and travel sectors. The curriculum incorporates case studies, group projects, and practical assignments to help students apply their knowledge to real-world situations.

Research Focus: The research focus of the MBM program in Tourism & Travel centers on the evolving trends and challenges facing the global tourism industry. Topics include the impact of digital transformation on tourism, sustainable tourism practices, the economics of tourism, and consumer behavior in travel and hospitality. Students are encouraged to engage in research projects that address real-world issues such as the development of sustainable tourism policies, the impact of emerging technologies on travel experiences, and the management of tourist destinations. The program promotes research that is both theoretical and practical, allowing students to contribute to the academic and professional fields of tourism and travel.

Industry Engagement: Wittenborg University places a strong emphasis on industry engagement, offering students opportunities to connect with professionals and organizations in the tourism and travel sectors. This is achieved through internships, industry projects, and guest lectures from industry experts. These opportunities allow students to apply theoretical knowledge in real-world settings and gain valuable insights into industry practices. Students also have access to networking events, career fairs, and collaborations with tourism companies, airlines, travel agencies, and destination marketing organizations, enhancing their career prospects upon graduation.

Global Perspective: The MBM program in Tourism & Travel is designed with a global perspective, reflecting the international nature of the tourism and travel industries. Students gain an understanding of global tourism trends, the economic impact of travel, and the management of international tourism operations. The program emphasizes cross-cultural management, destination marketing strategies, and the challenges of operating in diverse geographical and cultural contexts. By studying tourism from a global viewpoint, students are prepared to work in the international tourism and travel markets, whether in strategic roles, marketing, operations, or sustainability management.

Pollster Education

Location

Apeldoorn

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

€ 12200

Postgraduate Entry Requirements

Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 55% or above in their bachelor's degree.

English Language Proficiency:

  • IELTS: Overall band score of  6.5 or 7.0 with a minimum of 6.0 in each component.
  • TOEFL: Overall score of 90 or higher.

Wittenborg University of Applied Sciences offers a variety of scholarship opportunities for international students, designed to make studying in the Netherlands more accessible and affordable. These scholarships help to support students with their tuition fees and living expenses, allowing them to focus on their academic and personal development. 

Merit-Based Scholarships: Wittenborg University offers merit-based scholarships to international students who demonstrate exceptional academic performance. These scholarships are awarded based on the student's previous academic achievements and the potential for success in their chosen program of study. The merit scholarships help reduce tuition fees, making it easier for students to manage their financial while studying at the university.

Country-Specific Scholarships: To encourage students from different regions to study at Wittenborg, the university offers country-specific scholarships. These scholarships are tailored for students from particular countries or regions, providing financial assistance to help cover tuition fees and living costs. The eligibility criteria and scholarship amounts vary depending on the student's country of origin and the program they are applying for.

Wittenborg Scholarship for Excellence: The Wittenborg Scholarship for Excellence is aimed at high-achieving international students applying for specific undergraduate or master’s degree programs. This scholarship is designed to reward students who have shown exceptional promise in their previous studies and wish to continue their education at Wittenborg University. It covers a partial reduction in tuition fees and is awarded based on a competitive application process.

Early Bird Scholarship: Wittenborg University offers an Early Bird Scholarship for international students who apply well in advance of the start of their program. Students who meet the application deadlines and complete their enrollment early are eligible for a discount on their tuition fees. This scholarship is ideal for students who are proactive in planning their studies and want to benefit from a more affordable education at Wittenborg.

Alumni Scholarship: Wittenborg also offers scholarships for students who are alumni of the university. The Alumni Scholarship is available to graduates who wish to pursue further studies at the university, providing them with a discount on their tuition fees for postgraduate programs. This scholarship encourages continuous learning and supports former students in advancing their education.

Graduates of the Master of Business Management (MBM) with Specialisation in Tourism & Travel from Wittenborg University of Applied Sciences are equipped with the knowledge and skills necessary for leadership roles in the global tourism and travel industry. The combination of business management fundamentals and tourism-specific expertise prepares students for a variety of career paths.

Tourism Manager: Responsible for overseeing the operations and development of tourism-related businesses, tourism managers handle logistics, customer service, marketing, and strategic planning to attract and retain visitors. They may work for national tourism boards, local tourism agencies, or travel agencies.

Destination Marketing Manager: These professionals manage the marketing of specific tourist destinations, working to attract visitors from local, national, or international markets. They develop marketing campaigns, partnerships, and promotional events to enhance the destination’s appeal and visibility in the global tourism market.

Travel Consultant or Advisor: Graduates can work as travel consultants or advisors, helping clients plan their trips by offering expert advice on destinations, accommodations, and activities. This role involves understanding clients' preferences, providing travel recommendations, and managing bookings for both leisure and business travelers.

Event Manager (Tourism & Travel Events): Event managers in the tourism sector organize and oversee conferences, conventions, festivals, and other travel-related events. They handle event logistics, budgeting, and vendor relationships to ensure successful and smooth events that promote tourism and travel.

Sustainable Tourism Manager: With an increasing focus on sustainability, sustainable tourism managers develop and implement strategies to minimize the environmental and social impact of tourism. They work for organizations that promote responsible tourism, develop green tourism initiatives, and collaborate with local communities to support sustainable practices.

Hotel or Resort Manager: Hotel and resort managers oversee the daily operations of accommodations, ensuring excellent service quality, profitability, and smooth management of resources. They handle staffing, budgeting, guest relations, and operations, working in both large hotel chains and boutique resorts.

Tour Operator or Travel Agency Director: Graduates may establish or manage travel agencies and tour companies that specialize in customized travel experiences. They oversee travel packages, negotiate with suppliers, and manage business operations, all while ensuring excellent customer experiences.

Airline or Cruise Line Management: In these roles, graduates manage the operations of airline or cruise companies, ensuring that services run efficiently and customer needs are met. These positions may involve managing logistics, marketing, customer service, and partnerships within the travel industry.

Corporate Travel Manager: Corporate travel managers are responsible for organizing and managing travel arrangements for a company’s employees. They handle everything from booking flights and hotels to ensuring cost-effectiveness and policy compliance for business trips.

Hospitality Sales Manager: Working with hotels, resorts, or travel companies, hospitality sales managers are responsible for driving sales and ensuring the company meets revenue goals. They develop sales strategies, manage customer relationships, and seek new business opportunities.

Tourism Policy Advisor/Consultant: Graduates can work as consultants or policy advisors for governments or tourism organizations, helping to shape tourism strategies, develop new tourist destinations, and manage the socio-economic impacts of tourism on local communities and economies.

Travel Blogger/Influencer: With the rise of digital media, some graduates choose to become travel influencers or bloggers, creating content about destinations, travel tips, and industry trends. This career path allows individuals to leverage social media to build a brand and monetize their travel experiences.

Airline or Tourism Operations Specialist: These specialists manage the behind-the-scenes logistics of airline and travel operations, including coordinating schedules, handling customer service issues, and ensuring efficient movement of people and goods across the network.

Tourism Researcher: Graduates interested in data and analysis can pursue roles in tourism research, where they conduct studies, collect data, and analyze trends that help tourism organizations make informed decisions on marketing, customer engagement, and sustainability.

Travel Technology Specialist: With the growth of technology in the travel industry, graduates can specialize in travel technology, including managing online travel platforms, mobile apps, booking systems, and digital marketing tools for tourism businesses.


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