Master of Business Management (MBM) with specialisation in Sport Business

Apeldoorn

 

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Program Overview

The Master of Business Management (MBM) with Specialisation in Sport Business at Wittenborg University of Applied Sciences is designed for students who aspire to build careers in the rapidly growing and evolving sports industry. This program combines core business management knowledge with specialized insights into the sports sector, equipping students with the skills needed to navigate and succeed in various aspects of sports business, from marketing and sponsorship to event management and sports governance. The program aims to foster entrepreneurial thinking, strategic management, and leadership in a globalized sports industry.

Curriculum: The curriculum of the MBM with Specialisation in Sport Business offers a comprehensive learning experience that includes both foundational business management courses and specialized sports-related subjects. Core modules in leadership, strategic management, marketing, finance, and organizational behavior are combined with courses specific to the sports industry such as sports marketing, sports law, event management, and sponsorships. Students are also exposed to sports analytics, governance structures in sports organizations, and the economic impact of sports on local and global scales. Practical case studies, projects, and hands-on experience help students apply theoretical concepts to real-world sports business scenarios.

Research Focus: The research focus of the MBM program is centered on the business dynamics and trends shaping the sports industry. Topics of interest include the commercialization of sports, the impact of digital media and technology in sports, athlete management, and the role of governance and ethics in sports organizations. Research also delves into the economic, social, and environmental implications of sporting events and organizations, including how sports can influence societal change and community development. Students are encouraged to engage in research that bridges theory and practice, helping them stay ahead of industry trends and innovations.

Industry Engagement: Wittenborg University emphasizes strong industry engagement through partnerships with sports organizations, event organizers, marketing agencies, and other key players in the sports sector. Students have opportunities for internships, industry projects, and guest lectures from professionals in the field. These experiences provide students with valuable insights into the operational challenges and opportunities in the sports business world. Networking events, career fairs, and industry collaborations further enable students to connect with professionals and potential employers in the sports industry, enhancing their career prospects upon graduation.

Global Perspective: The MBM in Sport Business is designed with a global perspective, reflecting the international nature of the sports industry. Students are exposed to the global sports market, with insights into how different regions approach sports business, sponsorships, and event management. The program also emphasizes cross-cultural management and understanding the diverse challenges and opportunities in sports across various geographical and cultural contexts. This global approach equips graduates to work in sports organizations worldwide, whether in management roles, marketing, or strategic planning for international sports events and teams.

Pollster Education

Location

Apeldoorn

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

€ 12200

Postgraduate Entry Requirements

Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 55% or above in their bachelor's degree.

English Language Proficiency:

  • IELTS: Overall band score of  6.5 or 7.0 with a minimum of 6.0 in each component.
  • TOEFL: Overall score of 90 or higher.

Wittenborg University of Applied Sciences offers a variety of scholarship opportunities for international students, designed to make studying in the Netherlands more accessible and affordable. These scholarships help to support students with their tuition fees and living expenses, allowing them to focus on their academic and personal development. 

Merit-Based Scholarships: Wittenborg University offers merit-based scholarships to international students who demonstrate exceptional academic performance. These scholarships are awarded based on the student's previous academic achievements and the potential for success in their chosen program of study. The merit scholarships help reduce tuition fees, making it easier for students to manage their financial while studying at the university.

Country-Specific Scholarships: To encourage students from different regions to study at Wittenborg, the university offers country-specific scholarships. These scholarships are tailored for students from particular countries or regions, providing financial assistance to help cover tuition fees and living costs. The eligibility criteria and scholarship amounts vary depending on the student's country of origin and the program they are applying for.

Wittenborg Scholarship for Excellence: The Wittenborg Scholarship for Excellence is aimed at high-achieving international students applying for specific undergraduate or master’s degree programs. This scholarship is designed to reward students who have shown exceptional promise in their previous studies and wish to continue their education at Wittenborg University. It covers a partial reduction in tuition fees and is awarded based on a competitive application process.

Early Bird Scholarship: Wittenborg University offers an Early Bird Scholarship for international students who apply well in advance of the start of their program. Students who meet the application deadlines and complete their enrollment early are eligible for a discount on their tuition fees. This scholarship is ideal for students who are proactive in planning their studies and want to benefit from a more affordable education at Wittenborg.

Alumni Scholarship: Wittenborg also offers scholarships for students who are alumni of the university. The Alumni Scholarship is available to graduates who wish to pursue further studies at the university, providing them with a discount on their tuition fees for postgraduate programs. This scholarship encourages continuous learning and supports former students in advancing their education.

Graduates of the Master of Business Management (MBM) with Specialisation in Sport Business from Wittenborg University of Applied Sciences are well-equipped to pursue a wide variety of rewarding careers within the global sports industry. The program’s emphasis on both business management fundamentals and specialized sports knowledge ensures that students are prepared for leadership roles in various sectors related to sports. 

Sports Marketing Manager: These professionals are responsible for developing and executing marketing strategies for sports teams, organizations, and events. They work on brand development, fan engagement, and partnerships with sponsors, ensuring that the sports entity’s image is positively represented and that the marketing campaigns align with business goals.

Event Manager (Sports Events): Event managers in sports plan and organize events such as tournaments, matches, and fan engagement activities. They oversee logistics, manage budgets, coordinate with sponsors, and ensure that all aspects of the event run smoothly, from marketing to ticket sales and athlete coordination.

Sports Sponsorship Manager: Sponsorship managers in the sports sector focus on securing and managing partnerships between sports organizations and corporate sponsors. They negotiate sponsorship deals, ensure that sponsorship agreements are fulfilled, and maximize the benefits for both sponsors and sports entities.

Sports Agency Professional: Graduates can work for sports agencies, representing athletes and sports professionals in contract negotiations, media relations, and sponsorship opportunities. They also help athletes manage their careers, brand image, and post-career transitions.

Sports Operations Manager: Operations managers in sports oversee the day-to-day functions of sports organizations or teams. They handle logistics, facility management, and coordination between departments to ensure that all operational aspects, from training to match-day events, run efficiently.

Sports Business Consultant: Consultants in the sports industry provide advice to organizations on a variety of topics, such as marketing, strategic planning, financial management, and event organization. They use their expertise to help sports companies improve their operations, grow their brand, and expand into new markets.

Athlete Relationship Manager: These professionals build and maintain relationships with athletes, helping them manage their careers, endorsements, and media presence. They serve as liaisons between athletes and sponsors, teams, and media outlets.

Sporting Goods Retail Manager: Graduates can also pursue careers in the retail side of the sports industry, where they manage operations for sports retailers, oversee inventory, ensure sales targets are met, and develop strategies to engage sports enthusiasts in the purchase of equipment and merchandise.

Sports Event Sponsorship Specialist: This role involves identifying and pursuing sponsorship opportunities for sports events. Specialists manage relationships with sponsors and ensure that sponsorship packages are designed to benefit both the event organizers and the sponsors, often through creative advertising strategies and promotions.

International Sports Manager: This role focuses on managing sports business operations in an international context, handling cross-border sponsorship deals, managing global marketing campaigns, and expanding sports brands into new international markets. It requires a deep understanding of the global sports landscape.

Media and Communications Manager in Sports: These professionals handle the media relations for sports organizations, athletes, or events. They manage press conferences, develop media content, and ensure positive media coverage for their clients, enhancing their brand visibility and reputation.

Sports Analytics Professional: Sports analysts collect and interpret data related to athlete performance, fan engagement, and event success. Their insights help teams, sponsors, and organizations make data-driven decisions regarding marketing, team management, and business strategies.

Sports Governance and Compliance Officer: This role involves ensuring that sports organizations adhere to regulations, ethical standards, and best practices in governance. Compliance officers oversee the legal and regulatory aspects of the business, including contracts, sponsorships, and intellectual property issues.

Club/Team Management: Graduates can also pursue roles as managers of sports clubs or teams, where they are responsible for overseeing the team’s financial operations, logistics, and organizational structure. They also collaborate with coaches and players to ensure team success both on and off the field.

Sports Tourism Manager: This role focuses on the intersection of sports and tourism, creating travel packages and events that promote sports tourism. These managers work with local authorities, sports organizations, and tourism agencies to attract sports fans to destinations and events.


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