Master of Business Management (MBM) with specialisation in Digital Marketing & Communication

Postgraduate Entry Requirements

Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 55% or above in their bachelor's degree.

English Language Proficiency:

• IELTS: Overall band score of  6.5 or 7.0 with a minimum of 6.0 in each component.
• TOEFL: Overall score of 90 or higher.

Wittenborg University of Applied Sciences offers a variety of scholarship opportunities for international students, designed to make studying in the Netherlands more accessible and affordable. These scholarships help to support students with their tuition fees and living expenses, allowing them to focus on their academic and personal development. 

Merit-Based Scholarships: Wittenborg University offers merit-based scholarships to international students who demonstrate exceptional academic performance. These scholarships are awarded based on the student's previous academic achievements and the potential for success in their chosen program of study. The merit scholarships help reduce tuition fees, making it easier for students to manage their financial while studying at the university.

Country-Specific Scholarships: To encourage students from different regions to study at Wittenborg, the university offers country-specific scholarships. These scholarships are tailored for students from particular countries or regions, providing financial assistance to help cover tuition fees and living costs. The eligibility criteria and scholarship amounts vary depending on the student's country of origin and the program they are applying for.

Wittenborg Scholarship for Excellence: The Wittenborg Scholarship for Excellence is aimed at high-achieving international students applying for specific undergraduate or master’s degree programs. This scholarship is designed to reward students who have shown exceptional promise in their previous studies and wish to continue their education at Wittenborg University. It covers a partial reduction in tuition fees and is awarded based on a competitive application process.

Early Bird Scholarship: Wittenborg University offers an Early Bird Scholarship for international students who apply well in advance of the start of their program. Students who meet the application deadlines and complete their enrollment early are eligible for a discount on their tuition fees. This scholarship is ideal for students who are proactive in planning their studies and want to benefit from a more affordable education at Wittenborg.

Alumni Scholarship: Wittenborg also offers scholarships for students who are alumni of the university. The Alumni Scholarship is available to graduates who wish to pursue further studies at the university, providing them with a discount on their tuition fees for postgraduate programs. This scholarship encourages continuous learning and supports former students in advancing their education.

Graduates of the Master of Business Management (MBM) with Specialisation in Digital Marketing & Communication program from Wittenborg University of Applied Sciences are well-equipped to enter the rapidly growing and dynamic digital marketing field. This specialized program provides students with a strong foundation in both business management and advanced digital marketing strategies, opening up a wide range of career opportunities across various sectors.

Digital Marketing Manager: Responsible for overseeing and implementing digital marketing strategies to promote brands, products, or services online. Digital marketing managers use tools like SEO, social media, content marketing, and paid advertising to reach target audiences and drive sales.

Social Media Manager: Specializing in managing a brand’s social media presence across various platforms such as Facebook, Instagram, LinkedIn, and Twitter. Social media managers develop content strategies, interact with followers, and track social media performance to enhance engagement and brand awareness.

Content Marketing Manager: Focuses on creating and managing content strategies that attract, engage, and retain customers. Content marketing managers develop blog posts, videos, social media content, and email campaigns to support business objectives and drive online traffic.

SEO Specialist: An SEO specialist is responsible for optimizing websites to improve search engine rankings and drive organic traffic. This role involves analyzing keyword trends, creating SEO strategies, and working on on-page and off-page optimization to enhance visibility on search engines like Google.

PPC Campaign Manager: Overseeing pay-per-click advertising campaigns across platforms such as Google Ads, Facebook Ads, or LinkedIn Ads. PPC campaign managers design and optimize campaigns, manage budgets, and analyze performance metrics to ensure high returns on investment (ROI).

E-commerce Manager: Managing online retail platforms and overseeing the digital sales strategy. E-commerce managers optimize product listings, enhance user experience, and develop strategies to drive traffic and increase conversions in online stores.

Brand Manager: A brand manager in the digital space is responsible for maintaining and improving a company’s brand image across digital channels. This role involves managing brand positioning, executing digital campaigns, and ensuring consistent messaging across all platforms.

Digital Advertising Specialist: Focuses on creating and optimizing digital advertising campaigns across various channels. Digital advertising specialists work with platforms like Google Ads, display networks, and social media ads to drive targeted traffic and improve lead generation.

Data Analyst (Marketing Analytics): A marketing data analyst evaluates the performance of digital marketing campaigns using data analytics tools. They analyze customer behavior, digital ad performance, website traffic, and other metrics to inform marketing strategies and optimize campaigns.

Public Relations (PR) Manager: PR managers are responsible for managing a company’s reputation in the digital world. They work on online media relations, handle crises, and create communication strategies to promote a positive image for the company on digital platforms.

Influencer Marketing Manager: Specializing in working with influencers to promote a brand, products, or services. Influencer marketing managers identify suitable influencers, negotiate contracts, and oversee campaigns to maximize brand exposure and audience engagement.

Email Marketing Manager: Focuses on building and executing email marketing campaigns. This role involves creating email content, segmenting audiences, tracking campaign performance, and optimizing strategies for better customer retention and lead generation.

Online Communications Specialist: Responsible for managing a company’s digital communication efforts, including writing and distributing content, creating newsletters, and managing online reputation. This role involves ensuring clear and engaging communication across digital channels.

UX/UI Designer (Marketing Focus): A UX/UI designer with a focus on marketing ensures that the digital experience for customers on websites or apps is seamless and user-friendly. They focus on optimizing user interfaces and experiences to improve conversions, user engagement, and brand loyalty.