BBA with Specialisation in Logistics & International Trade
Wittenborg University of Applied Sciences in the Netherlands offers a comprehensive Bac...
BBA Specialisation in Hospitality Management
Apeldoorn
INTAKE: Feb, Mar, May, Aug, Oct & Nov
Program Overview
The program equips students with a comprehensive understanding of hospitality management, including operations, marketing, customer service, and strategic decision-making. This specialization is perfect for students interested in pursuing careers in hotels, resorts, restaurants, event management, and tourism. The program integrates academic learning with real-world applications, preparing students for leadership roles in the global hospitality industry.
Curriculum: The curriculum for the BBA Specialisation in Hospitality Management includes both core business modules and specialized hospitality courses. Key subjects covered in the program include hospitality operations management, food and beverage management, tourism management, service excellence, hospitality marketing, and financial management. Students also gain practical skills in areas such as guest relations, sustainability in hospitality, and event planning. The curriculum is designed to provide both theoretical knowledge and hands-on experience, ensuring graduates are well-prepared for the competitive hospitality sector.
Research Focus: Wittenborg University encourages students to engage in research related to the hospitality industry, focusing on emerging trends, sustainability, and the impact of technology on service delivery. Research topics include hospitality marketing strategies, customer satisfaction, operational efficiency, and innovations in the hospitality sector. Students are encouraged to explore the intersection of hospitality management with broader business management concepts, particularly in areas such as digital transformation and the future of tourism.
Industry Engagement: The BBA Specialisation in Hospitality Management emphasizes strong industry engagement through internships, guest lectures, and collaborative projects with leading hospitality businesses. Wittenborg’s close ties with the hospitality industry ensure students have access to real-world experiences that allow them to apply classroom knowledge in practical settings. Internships in renowned hotels, resorts, and event management companies offer valuable exposure to the operational side of hospitality, while guest speakers and industry experts provide insights into the latest trends and best practices.
Global Perspective: With a highly international student body, Wittenborg University offers a global perspective on hospitality management. The program covers international hospitality practices, cross-cultural communication, and global marketing strategies, which are essential for working in the globalized hospitality industry. Students interact with peers and professionals from various countries, fostering an understanding of global market demands, customer preferences, and the cultural nuances that influence hospitality services.
Location
Apeldoorn
Score
IELTS 6
Tuition Fee
€ 9800
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 55% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 80 or higher.
Wittenborg University of Applied Sciences offers a variety of scholarship opportunities for international students, designed to make studying in the Netherlands more accessible and affordable. These scholarships help to support students with their tuition fees and living expenses, allowing them to focus on their academic and personal development.
Merit-Based Scholarships: Wittenborg University offers merit-based scholarships to international students who demonstrate exceptional academic performance. These scholarships are awarded based on the student's previous academic achievements and the potential for success in their chosen program of study. The merit scholarships help reduce tuition fees, making it easier for students to manage their financial while studying at the university.
Country-Specific Scholarships: To encourage students from different regions to study at Wittenborg, the university offers country-specific scholarships. These scholarships are tailored for students from particular countries or regions, providing financial assistance to help cover tuition fees and living costs. The eligibility criteria and scholarship amounts vary depending on the student's country of origin and the program they are applying for.
Wittenborg Scholarship for Excellence: The Wittenborg Scholarship for Excellence is aimed at high-achieving international students applying for specific undergraduate or master’s degree programs. This scholarship is designed to reward students who have shown exceptional promise in their previous studies and wish to continue their education at Wittenborg University. It covers a partial reduction in tuition fees and is awarded based on a competitive application process.
Early Bird Scholarship: Wittenborg University offers an Early Bird Scholarship for international students who apply well in advance of the start of their program. Students who meet the application deadlines and complete their enrollment early are eligible for a discount on their tuition fees. This scholarship is ideal for students who are proactive in planning their studies and want to benefit from a more affordable education at Wittenborg.
Graduates of the BBA Specialisation in Hospitality Management at Wittenborg University are well-equipped to pursue a variety of careers in the vibrant and dynamic hospitality and tourism sectors. The program provides students with essential skills in management, customer service, marketing, and operational efficiency, which are highly valued by employers in the global hospitality industry.
Hotel Manager: Hotel managers oversee the day-to-day operations of hotels, resorts, and other accommodation facilities. They manage guest services, staff, finances, and marketing efforts, ensuring that the hotel provides excellent service and achieves its business goals. Graduates can work in international hotel chains or boutique hotels.
Event Manager: Event managers are responsible for organizing and overseeing events, conferences, and meetings. They plan, coordinate, and execute large-scale events, managing logistics, catering, and guest services. Graduates can work for event management companies, conference venues, or hospitality businesses that host events.
Restaurant Manager: Restaurant managers ensure the smooth operation of food and beverage services. They manage staff, customer service, inventory, and budgets, striving to maintain high standards of food quality and guest satisfaction. Graduates can work in restaurants, cafes, or other dining establishments, from fine dining to fast casual.
Tourism Consultant: Tourism consultants help businesses and organizations in the tourism industry develop strategies to attract and retain customers. They offer advice on marketing, destination development, and customer service. Graduates can work with tourism boards, travel agencies, or independent consultancy firms.
Sales & Marketing Manager: Sales and marketing managers in the hospitality sector develop and implement marketing campaigns to promote services, events, or destinations. They use a combination of traditional marketing and digital strategies to attract customers and boost revenue. Graduates can work in hotels, resorts, travel agencies, or destination marketing organizations.
Front Office Manager: Front office managers supervise hotel reception areas, ensuring guests receive excellent service. They manage check-ins, check-outs, reservations, and customer inquiries. Graduates can work in the front office of hotels, resorts, or other lodging establishments.
Revenue Manager: Revenue managers are responsible for setting pricing strategies and optimizing revenue for hospitality businesses. They analyze market demand, competitor pricing, and customer booking trends to maximize profitability. Graduates can work in hotel chains, resorts, or online travel agencies (OTAs).
Customer Service Manager: Customer service managers are focused on enhancing guest satisfaction by resolving complaints, managing customer feedback, and ensuring service standards are met. They play a critical role in maintaining positive relationships with guests and ensuring a high level of satisfaction in hotels, resorts, and other hospitality businesses.
Hospitality Entrepreneur: Graduates with an entrepreneurial mindset can start their own hospitality businesses, such as boutique hotels, bed and breakfasts, restaurants, or event planning agencies. The knowledge gained from the program equips graduates with the skills necessary to manage a business, plan operations, and lead a team.
Cruise Director: For those interested in the travel and tourism sector, cruise directors manage the operations and entertainment on cruise ships. They coordinate activities, ensure passenger satisfaction, and lead a team of staff. Graduates can work for cruise lines and travel companies offering cruise services.
