BBA with Specialisation in Logistics & International Trade
Wittenborg University of Applied Sciences in the Netherlands offers a comprehensive Bac...
BBA Specialisation in Digital & Social Media
Apeldoorn
INTAKE: Feb, Mar, May, Aug, Oct & Nov
Program Overview
The BBA Specialisation in Digital & Social Media provides students with the essential skills and knowledge to succeed in the digital landscape. The program emphasizes the strategic use of digital platforms, social media marketing, content creation, and data analytics, enabling graduates to navigate the ever-evolving world of online communication. Students also gain a solid foundation in business management principles, allowing them to integrate digital strategies with overall business objectives.
Curriculum: The curriculum for the BBA Specialisation in Digital & Social Media blends business management fundamentals with specialized courses in digital marketing, social media strategy, e-commerce, content marketing, and data analytics. Key courses include digital advertising, SEO and SEM, social media platforms management, and consumer behavior in digital contexts. Additionally, students are trained in digital tools and techniques necessary to track, analyze, and optimize online campaigns, ensuring they are well-prepared for the demands of the industry.
Research Focus: Wittenborg University encourages students to explore and engage in research in areas related to the digital and social media landscape. Research focuses on trends in digital marketing, the impact of social media on consumer behavior, content strategies, and the use of data-driven approaches for effective online engagement. Students have opportunities to contribute to research projects that explore new media technologies, digital advertising effectiveness, and social media marketing strategies, helping to further their understanding of the digital business environment.
Industry Engagement: Wittenborg University emphasizes practical learning and industry engagement. The BBA Specialisation in Digital & Social Media includes opportunities for students to collaborate with industry professionals through internships, guest lectures, and projects with real-world companies. These experiences allow students to apply classroom knowledge to actual business situations, network with industry leaders, and develop insights into the latest trends and technologies in digital marketing and social media. These engagements are crucial for career development and help students build a competitive edge in the job market.
Global Perspective: Wittenborg University boasts a diverse and international student body, offering a global perspective in the BBA Specialisation in Digital & Social Media program. Students benefit from exposure to international digital marketing practices, social media trends across different regions, and the global impact of social media influencers. The program also encourages collaboration with peers from various cultural backgrounds, providing students with the ability to approach digital and social media challenges from a global viewpoint, essential in today's interconnected business environment.
Location
Apeldoorn
Score
IELTS 6
Tuition Fee
€ 9800
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 55% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 80 or higher.
Wittenborg University of Applied Sciences offers a variety of scholarship opportunities for international students, designed to make studying in the Netherlands more accessible and affordable. These scholarships help to support students with their tuition fees and living expenses, allowing them to focus on their academic and personal development.
Merit-Based Scholarships: Wittenborg University offers merit-based scholarships to international students who demonstrate exceptional academic performance. These scholarships are awarded based on the student's previous academic achievements and the potential for success in their chosen program of study. The merit scholarships help reduce tuition fees, making it easier for students to manage their financial while studying at the university.
Country-Specific Scholarships: To encourage students from different regions to study at Wittenborg, the university offers country-specific scholarships. These scholarships are tailored for students from particular countries or regions, providing financial assistance to help cover tuition fees and living costs. The eligibility criteria and scholarship amounts vary depending on the student's country of origin and the program they are applying for.
Wittenborg Scholarship for Excellence: The Wittenborg Scholarship for Excellence is aimed at high-achieving international students applying for specific undergraduate or master’s degree programs. This scholarship is designed to reward students who have shown exceptional promise in their previous studies and wish to continue their education at Wittenborg University. It covers a partial reduction in tuition fees and is awarded based on a competitive application process.
Early Bird Scholarship: Wittenborg University offers an Early Bird Scholarship for international students who apply well in advance of the start of their program. Students who meet the application deadlines and complete their enrollment early are eligible for a discount on their tuition fees. This scholarship is ideal for students who are proactive in planning their studies and want to benefit from a more affordable education at Wittenborg.
Graduates of the BBA Specialisation in Digital & Social Media at Wittenborg University are well-prepared for a range of exciting and dynamic careers in the digital marketing and social media industry. With a focus on digital strategies, content creation, and analytics, this specialization opens doors to diverse career opportunities.
Social Media Manager: Social media managers are responsible for developing and executing social media strategies for brands, organizations, or individuals. Graduates can oversee platforms like Facebook, Instagram, Twitter, and LinkedIn, creating content, managing online communities, and analyzing campaign performance to increase engagement and brand visibility.
Digital Marketing Specialist: Digital marketing specialists plan, implement, and optimize online marketing campaigns to drive traffic and sales. Graduates can specialize in areas such as SEO, SEM, email marketing, and pay-per-click advertising, using their knowledge of digital tools to enhance brand presence across the web.
Content Strategist: Content strategists create and manage content across various digital platforms to align with business goals. They focus on producing compelling articles, blogs, videos, and infographics to engage target audiences and drive conversions. Graduates can work for marketing agencies, media houses, or in-house teams.
E-commerce Manager: E-commerce managers oversee online retail operations, including website management, online marketing, and customer experience. Graduates can manage product listings, sales campaigns, and digital promotions, ensuring a seamless online shopping experience and improving revenue for businesses.
Digital Advertising Specialist: Digital advertising specialists are responsible for creating and managing online advertising campaigns across platforms like Google Ads, Facebook Ads, and Instagram Ads. Graduates use their expertise in analytics to optimize ad performance and ensure maximum ROI for companies.
SEO/SEM Specialist: Graduates can work as SEO (Search Engine Optimization) or SEM (Search Engine Marketing) specialists, helping businesses increase their visibility on search engines. They focus on keyword research, link building, and content optimization to drive organic traffic and improve website rankings on platforms like Google.
Influencer Marketing Manager: With the growing power of influencers on social media, graduates can pursue careers in influencer marketing. They manage relationships with influencers, develop campaigns, and analyze the impact of influencer collaborations to enhance brand awareness and drive sales.
Community Manager: Community managers build and maintain relationships with online communities. They engage with followers, respond to inquiries, and create content that fosters a sense of community. This role is crucial for brands looking to establish a loyal online following.
Online Brand Manager: Online brand managers oversee the digital presence and reputation of a brand. They develop strategies to promote brand values and manage online perceptions across social media, blogs, websites, and other digital platforms.
Digital Analytics Specialist: Graduates with a passion for data can become digital analytics specialists, analyzing the performance of digital campaigns using tools like Google Analytics, social media insights, and web metrics. They help businesses measure success and identify areas for optimization.
