BBA with Specialisation in Logistics & International Trade
Wittenborg University of Applied Sciences in the Netherlands offers a comprehensive Bac...
BBA Specialisation in Entrepreneurship & Digital Marketing
Amsterdam
INTAKE: Feb, Mar, May, Aug, Oct & Nov
Program Overview
The BBA Specialisation in Entrepreneurship & Digital Marketing at Wittenborg University of Applied Sciences provides a dynamic blend of business acumen and cutting-edge digital marketing strategies. This program is designed to equip students with the necessary tools to succeed as entrepreneurs in the fast-evolving digital landscape. By focusing on both entrepreneurship and digital marketing, students learn how to start and manage a business while leveraging digital tools to grow their brand, reach global markets, and innovate within the digital space. The program’s comprehensive approach ensures that students are well-prepared for leadership roles in the rapidly growing digital economy.
Curriculum: The curriculum of the BBA Specialisation in Entrepreneurship & Digital Marketing is designed to provide students with a balanced education in both entrepreneurship and digital marketing. Key courses include subjects like entrepreneurship theory, business strategy, digital marketing, social media marketing, search engine optimization (SEO), content marketing, e-commerce, and digital analytics. Students also explore topics such as branding, consumer behavior, and data-driven decision-making, ensuring they have a well-rounded understanding of both business fundamentals and digital marketing techniques. The curriculum emphasizes practical learning, where students engage in real-world projects and develop business plans, marketing campaigns, and digital strategies.
Research Focus: Research within this specialization focuses on the intersection of entrepreneurship, innovation, and digital marketing. Students are encouraged to explore contemporary challenges and opportunities in digital business models, the impact of social media on business development, and emerging trends in digital consumer behavior. Research topics may include digital marketing strategies for small businesses, e-commerce growth, and how new technologies such as artificial intelligence and big data are reshaping marketing practices. The university also supports students in conducting research that links entrepreneurial theory with digital marketing trends to identify new business opportunities.
Industry Engagement: Wittenborg University maintains strong ties with industry professionals, allowing students to gain valuable insights from real-world business practices. The BBA Specialisation in Entrepreneurship & Digital Marketing encourages internships, guest lectures, and collaborations with companies. These opportunities allow students to apply their knowledge in practical settings, from launching digital marketing campaigns to analyzing data and designing business strategies. Students also benefit from networking opportunities and connections to entrepreneurs and digital marketing experts, fostering future career opportunities in both start-ups and established companies.
Global Perspective: The program offers a truly global perspective, with students engaging in international case studies, projects, and collaborations with peers from diverse cultural backgrounds. Wittenborg University emphasizes the importance of understanding global markets and the role of digital marketing in international business expansion. The curriculum incorporates cross-cultural communication and international business strategy, preparing students to operate in global markets and manage digital marketing campaigns that transcend national borders. Furthermore, the opportunity to study in an internationally diverse environment enhances students' ability to understand global consumer trends and business dynamics.
Location
Amsterdam
Score
IELTS 6
Tuition Fee
€ 9800
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 55% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 80 or higher.
Wittenborg University of Applied Sciences offers a variety of scholarship opportunities for international students, designed to make studying in the Netherlands more accessible and affordable. These scholarships help to support students with their tuition fees and living expenses, allowing them to focus on their academic and personal development.
Merit-Based Scholarships: Wittenborg University offers merit-based scholarships to international students who demonstrate exceptional academic performance. These scholarships are awarded based on the student's previous academic achievements and the potential for success in their chosen program of study. The merit scholarships help reduce tuition fees, making it easier for students to manage their financial while studying at the university.
Country-Specific Scholarships: To encourage students from different regions to study at Wittenborg, the university offers country-specific scholarships. These scholarships are tailored for students from particular countries or regions, providing financial assistance to help cover tuition fees and living costs. The eligibility criteria and scholarship amounts vary depending on the student's country of origin and the program they are applying for.
Wittenborg Scholarship for Excellence: The Wittenborg Scholarship for Excellence is aimed at high-achieving international students applying for specific undergraduate or master’s degree programs. This scholarship is designed to reward students who have shown exceptional promise in their previous studies and wish to continue their education at Wittenborg University. It covers a partial reduction in tuition fees and is awarded based on a competitive application process.
Early Bird Scholarship: Wittenborg University offers an Early Bird Scholarship for international students who apply well in advance of the start of their program. Students who meet the application deadlines and complete their enrollment early are eligible for a discount on their tuition fees. This scholarship is ideal for students who are proactive in planning their studies and want to benefit from a more affordable education at Wittenborg.
Graduates of the BBA Specialisation in Entrepreneurship & Digital Marketing at Wittenborg University of Applied Sciences have a wide range of career options available to them due to their expertise in both entrepreneurship and digital marketing. The combination of business management skills and specialized knowledge in digital marketing makes graduates highly desirable to employers across various sectors.
Entrepreneur/Start-up Founder: Graduates are equipped with the skills necessary to launch and manage their own businesses, particularly in the digital space. With expertise in digital marketing strategies and business management, they can establish successful e-commerce platforms, digital agencies, or tech start-ups.
Digital Marketing Manager: With a solid understanding of digital marketing strategies, graduates can work as digital marketing managers, overseeing online campaigns, SEO, social media strategies, and web analytics for businesses looking to strengthen their digital presence.
Social Media Manager: As social media continues to be a critical tool for business growth, graduates can become social media managers, creating and implementing social media campaigns to increase brand visibility, engage customers, and drive sales.
E-commerce Specialist: Graduates can enter the field of e-commerce, managing online retail platforms, developing marketing strategies, and optimizing user experience to drive traffic and sales. Their understanding of digital marketing and business development positions them well to thrive in this growing industry.
Content Marketing Specialist: Content creation and digital marketing go hand in hand. Graduates can work as content marketing specialists, developing compelling content strategies to engage customers and enhance brand recognition across digital platforms.
SEO/SEM Specialist: With expertise in search engine optimization (SEO) and search engine marketing (SEM), graduates can help businesses enhance their online visibility, improving their search rankings and driving targeted traffic to websites.
Brand Manager: Graduates can work as brand managers, creating and executing strategies to develop a brand’s identity, ensuring it resonates with the target audience while using digital marketing to amplify its reach and impact.
Marketing Consultant: Graduates with a strong entrepreneurial mindset can also venture into consultancy, offering expert advice to businesses on digital marketing strategies, online business development, and how to leverage digital tools for success.
Digital Analytics Specialist: With the increasing importance of data-driven decision-making, graduates can also work as digital analytics specialists, helping businesses analyze data from marketing campaigns, customer behaviors, and website interactions to refine strategies and improve ROI.
