BBA with Specialisation in Logistics & International Trade
Wittenborg University of Applied Sciences in the Netherlands offers a comprehensive Bac...
BBA Specialisation in Hotel & Hospitality Services Management
Apeldoorn
INTAKE: Feb, Mar, May, Aug, Oct & Nov
Program Overview
The BBA with a specialization in Hotel & Hospitality Services Management at Wittenborg University of Applied Sciences is designed to prepare students for leadership roles in the global hospitality industry. This program combines business administration with hospitality-specific knowledge, enabling students to manage various aspects of hotel and hospitality services. Students gain insights into operations, marketing, customer service, and sustainability practices, ensuring they are equipped to meet the demands of an ever-evolving industry. The program’s practical approach offers students real-world experiences, making them ready for the dynamic challenges of the hospitality sector.
Curriculum: The curriculum of the BBA in Hotel & Hospitality Services Management at Wittenborg University is structured to provide a solid foundation in business management, with a deep dive into specialized areas of hospitality. Students start with core courses in management, accounting, marketing, and organizational behavior, then move on to hospitality-specific subjects such as hotel operations, food and beverage management, tourism law, and event management. The program also focuses on sustainability in hospitality and guest experience management, ensuring students are prepared for the industry's evolving trends. Students will engage in practical assignments, case studies, and group projects to develop critical thinking and problem-solving skills in real-world hospitality contexts.
Research Focus: The research focus of the BBA in Hotel & Hospitality Services Management at Wittenborg University revolves around contemporary trends in the hospitality industry, such as sustainability, digital transformation, and customer service innovation. Students are encouraged to explore areas such as eco-friendly hospitality practices, the impact of technology on guest experiences, and the future of hospitality services in a globalized world. Research projects often aim to provide actionable insights for improving operational efficiencies, enhancing customer satisfaction, and addressing challenges faced by hospitality organizations. Students contribute to advancing knowledge by working on research initiatives and industry partnerships, developing practical solutions to industry problems.
Industry Engagement: Wittenborg University emphasizes strong industry engagement throughout the BBA program, connecting students with professionals in the hotel and hospitality sectors. This engagement is facilitated through internships, industry visits, and collaborative projects, giving students hands-on experience in real-world hospitality environments. The university partners with leading hotels, resorts, and hospitality companies, ensuring that students have opportunities to apply their knowledge in actual work settings. Industry engagement also helps students build valuable professional networks, which are essential for securing jobs in the competitive hospitality field. Students gain insights into industry best practices, emerging trends, and operational challenges through direct interactions with hospitality leaders.
Global Perspective: The BBA with a specialization in Hotel & Hospitality Services Management at Wittenborg University places a strong emphasis on a global perspective, recognizing the international nature of the hospitality industry. Students come from diverse cultural backgrounds, enhancing the learning experience and providing an understanding of global hospitality practices. The program covers topics such as international hotel chains, global tourism trends, and cross-cultural management, equipping students with the skills to operate in different cultural and geographical settings. By studying the global challenges and opportunities in hospitality, students are prepared to work in international markets and understand the nuances of catering to guests from around the world.
Location
Apeldoorn
Score
IELTS 6
Tuition Fee
€ 9800
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 55% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 80 or higher.
Wittenborg University of Applied Sciences offers a variety of scholarship opportunities for international students, designed to make studying in the Netherlands more accessible and affordable. These scholarships help to support students with their tuition fees and living expenses, allowing them to focus on their academic and personal development.
Merit-Based Scholarships: Wittenborg University offers merit-based scholarships to international students who demonstrate exceptional academic performance. These scholarships are awarded based on the student's previous academic achievements and the potential for success in their chosen program of study. The merit scholarships help reduce tuition fees, making it easier for students to manage their financial while studying at the university.
Country-Specific Scholarships: To encourage students from different regions to study at Wittenborg, the university offers country-specific scholarships. These scholarships are tailored for students from particular countries or regions, providing financial assistance to help cover tuition fees and living costs. The eligibility criteria and scholarship amounts vary depending on the student's country of origin and the program they are applying for.
Wittenborg Scholarship for Excellence: The Wittenborg Scholarship for Excellence is aimed at high-achieving international students applying for specific undergraduate or master’s degree programs. This scholarship is designed to reward students who have shown exceptional promise in their previous studies and wish to continue their education at Wittenborg University. It covers a partial reduction in tuition fees and is awarded based on a competitive application process.
Early Bird Scholarship: Wittenborg University offers an Early Bird Scholarship for international students who apply well in advance of the start of their program. Students who meet the application deadlines and complete their enrollment early are eligible for a discount on their tuition fees. This scholarship is ideal for students who are proactive in planning their studies and want to benefit from a more affordable education at Wittenborg.
Graduates of the BBA with a specialization in Hotel & Hospitality Services Management from Wittenborg University of Applied Sciences have a wide range of career opportunities in the global hospitality industry. This program equips students with the necessary skills to pursue leadership roles across various sectors of the hospitality industry.
Hotel Manager: Overseeing the daily operations of hotels and resorts, ensuring excellent customer service, managing staff, and maintaining financial performance.
Operations Manager: Managing and optimizing hotel operations, from front desk services to housekeeping, ensuring smooth functionality and guest satisfaction.
Event Manager: Planning and executing events such as conferences, weddings, and banquets within the hospitality sector, coordinating all logistics and ensuring successful outcomes.
Food and Beverage Manager: Managing restaurants, bars, and catering services within hotels or resorts, focusing on menu development, staff management, and customer service.
Sales and Marketing Manager: Developing marketing strategies to attract guests, including digital marketing campaigns, promotions, and partnerships with travel agencies.
Revenue Manager: Optimizing pricing strategies, managing room rates, and forecasting demand to maximize revenue for hotels and resorts.
Sustainability Manager: Implementing sustainable practices within hospitality operations, including waste reduction, energy conservation, and eco-friendly initiatives to align with industry sustainability trends.
Front Office Manager: Leading front desk operations, ensuring a high level of customer service, and managing guest check-in/check-out processes, concierge services, and reservations.
Tourism Consultant: Advising businesses or local governments on the development and promotion of tourism services, including destination management and marketing strategies.
Guest Relations Manager: Ensuring customer satisfaction by resolving issues, enhancing guest experiences, and ensuring repeat business in hospitality establishments.
