BBA with Specialisation in Logistics & International Trade
Wittenborg University of Applied Sciences in the Netherlands offers a comprehensive Bac...
BBA Specialisation in Tourism Management
Apeldoorn
INTAKE: Feb, Mar, May, Aug, Oct & Nov
Program Overview
The BBA with a specialization in Tourism Management at Wittenborg University of Applied Sciences is designed to prepare students for leadership roles within the dynamic global tourism industry. The program combines fundamental business administration education with specialized knowledge in tourism management, offering students the tools and skills to manage tourism operations, marketing, and sustainability. Through a practical and theoretical approach, students develop a solid understanding of the challenges and opportunities within the tourism sector, including destination management, hospitality, and travel services. The program is ideal for students who aspire to shape the future of tourism in a globally interconnected world.
Curriculum: The curriculum of the BBA in Tourism Management at Wittenborg University covers both core business management subjects and specialized courses in tourism. Students start with foundational courses in marketing, financial management, and organizational behavior, before moving on to tourism-focused courses like destination management, travel and leisure marketing, and tourism economics. Additionally, students will learn about the role of sustainability in tourism, tourism law, and international tourism development. Practical skills are developed through project-based assignments, case studies, and a focus on real-world applications, ensuring that students are prepared for industry demands upon graduation.
Research Focus: The research focus of the Tourism Management specialization at Wittenborg University revolves around exploring sustainable tourism practices, the impact of digital transformation on the tourism industry, and the economic and social implications of tourism. Students may engage in research projects that address contemporary issues such as eco-tourism, destination branding, and the use of technology in enhancing tourist experiences. Research aims to offer practical insights and innovative solutions for improving tourism services, destination management, and the integration of technology into the tourism sector. Students are encouraged to contribute to advancing knowledge in the field through academic research and applied projects.
Industry Engagement: Wittenborg University places strong emphasis on industry engagement, providing students with opportunities to interact with professionals from the tourism industry through internships, industry visits, and collaborative projects. This exposure allows students to apply their theoretical knowledge in real-world settings, gaining valuable experience in managing tourism services, events, and hospitality operations. The university’s connections with local and global tourism companies, hospitality chains, and tourism organizations help students build a professional network, enhancing their employability and career prospects. Industry engagement fosters practical learning, making students job-ready upon graduation.
Global Perspective: The BBA in Tourism Management at Wittenborg University emphasizes a global perspective, preparing students for careers in the international tourism industry. Students come from diverse cultural backgrounds, which enriches learning experiences and helps students understand global tourism trends, international marketing strategies, and cross-cultural management. The program covers global tourism destinations, challenges in global travel, and international hospitality operations, giving students the knowledge needed to work in the global tourism market. Wittenborg’s international orientation equips students with a broad understanding of the global nature of tourism, helping them develop skills for managing tourism in different countries and regions.
Location
Apeldoorn
Score
IELTS 6
Tuition Fee
€ 9800
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 55% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 80 or higher.
Wittenborg University of Applied Sciences offers a variety of scholarship opportunities for international students, designed to make studying in the Netherlands more accessible and affordable. These scholarships help to support students with their tuition fees and living expenses, allowing them to focus on their academic and personal development.
Merit-Based Scholarships: Wittenborg University offers merit-based scholarships to international students who demonstrate exceptional academic performance. These scholarships are awarded based on the student's previous academic achievements and the potential for success in their chosen program of study. The merit scholarships help reduce tuition fees, making it easier for students to manage their financial while studying at the university.
Country-Specific Scholarships: To encourage students from different regions to study at Wittenborg, the university offers country-specific scholarships. These scholarships are tailored for students from particular countries or regions, providing financial assistance to help cover tuition fees and living costs. The eligibility criteria and scholarship amounts vary depending on the student's country of origin and the program they are applying for.
Wittenborg Scholarship for Excellence: The Wittenborg Scholarship for Excellence is aimed at high-achieving international students applying for specific undergraduate or master’s degree programs. This scholarship is designed to reward students who have shown exceptional promise in their previous studies and wish to continue their education at Wittenborg University. It covers a partial reduction in tuition fees and is awarded based on a competitive application process.
Early Bird Scholarship: Wittenborg University offers an Early Bird Scholarship for international students who apply well in advance of the start of their program. Students who meet the application deadlines and complete their enrollment early are eligible for a discount on their tuition fees. This scholarship is ideal for students who are proactive in planning their studies and want to benefit from a more affordable education at Wittenborg.
Graduates of the BBA with a specialization in Tourism Management from Wittenborg University of Applied Sciences are well-equipped to pursue diverse and rewarding careers in the global tourism industry. The program's blend of business administration and specialized tourism knowledge ensures that students are prepared for leadership roles in various sectors within tourism.
Tourism Manager: Managing and overseeing operations for tourism-related businesses, including travel agencies, tour operators, and tourist attractions, ensuring smooth and efficient service delivery.
Destination Manager: Developing and promoting a specific region or city as a tourist destination, focusing on branding, marketing, and increasing tourist footfall.
Event Coordinator: Organizing and managing events within the tourism sector, such as festivals, conferences, and cultural or sporting events that attract tourists.
Travel Consultant: Advising clients on travel destinations, accommodation, and packages, while tailoring experiences to meet customer needs and budgets.
Hotel/Resort Manager: Managing the operations of a hotel or resort, including guest services, staffing, marketing, and financial management, ensuring customer satisfaction and business success.
Sustainability Officer: Developing and implementing sustainable tourism practices, ensuring that tourism operations are environmentally friendly and socially responsible.
Tourism Marketing Manager: Creating marketing strategies to attract tourists, including advertising campaigns, digital marketing, and social media outreach focused on tourism-related services.
Public Relations Officer in Tourism: Managing the image and communication strategies for tourism organizations, local governments, or travel brands, building relationships with the media and the public.
Travel and Leisure Specialist: Working with travel agencies, airlines, or online booking platforms to help clients plan their ideal travel experiences, offering expert knowledge on destinations and activities.
