Masters of Business Administration
The Masters of Business Administration (MBA) at Modul University, Austria, is designed ...
BSc in International Management with Professional Experience with a specialization in International Marketing
Vienna
INTAKE: Feb & Sept
Program Overview
The BSc in International Management with Professional Experience and a specialization in International Marketing at Modul University, Austria, is designed to equip students with a deep understanding of global business practices, combined with the practical experience necessary for success in the international marketing field. This program focuses on the dynamic and interconnected nature of global markets, with a particular emphasis on marketing strategies that are essential for businesses seeking to operate on an international scale. Students gain both theoretical insights and hands-on experience, preparing them to navigate complex marketing challenges in a multicultural and globalized business environment.
Curriculum: The curriculum of this program blends core business management principles with specialized marketing courses to ensure students develop a comprehensive skill set. Key subjects include international business strategy, global marketing, consumer behavior, digital marketing, market research, and international branding. Students also delve into marketing communications, sales management, and the principles of cross-cultural marketing. The program places significant emphasis on real-world applications, integrating professional experience through internships and practical projects. This ensures that students graduate not only with academic knowledge but also with valuable industry insights and a portfolio of practical experiences that can be directly applied to international marketing roles.
Research Focus: The research focus of this program at Modul University centers on international marketing trends, digital marketing strategies, global consumer behavior, and the impact of cultural differences on marketing practices. Faculty and students explore how marketing strategies need to adapt to different regional and cultural contexts, investigating topics such as international brand management, cross-border digital marketing techniques, and the role of social media in global marketing. Research also touches on sustainability in international marketing, considering the ethical and environmental implications of global marketing campaigns. Students are encouraged to engage in research projects that explore these areas, often working with industry partners to tackle real-world marketing challenges.
Industry Engagement: Modul University emphasizes strong industry engagement throughout the BSc in International Management with Professional Experience and a specialization in International Marketing. This is achieved through internships, company partnerships, and collaborative projects. Students gain practical insights by working with real businesses, allowing them to apply their academic learning to real-world challenges. The university’s strong network of industry contacts provides students with opportunities to engage in professional placements, attend networking events, and gain mentorship from marketing professionals. These connections are invaluable for students looking to enter the global marketing workforce and make meaningful contributions to international business.
Global Perspective: The program provides a global perspective by focusing on international marketing challenges and opportunities. Students learn to navigate the complexities of marketing in diverse cultural, economic, and regulatory environments, gaining the skills necessary to create marketing campaigns that resonate with global audiences. The international composition of the student body and faculty at Modul University fosters a rich, multicultural learning environment. Additionally, students have the opportunity to participate in study abroad programs, exchange semesters, and global internships, providing them with firsthand exposure to international markets and expanding their global business network. This global perspective is crucial for those aiming to build careers in multinational corporations or international marketing agencies.
Location
Vienna
Score
IELTS 6.5
Tuition Fee
€ 14640
Undergraduate Entry Requirements
Application Fee: € 100
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 55% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
Modul University Austria offers a range of scholarships designed to support international students in their academic journey. These scholarships aim to alleviate the financial burden of studying abroad and encourage high-achieving students to pursue their education in one of Europe’s most prestigious institutions.
Merit-Based Scholarships: Modul University offers merit-based scholarships for outstanding international students based on their academic achievements and potential. These scholarships are awarded to students who demonstrate excellence in their previous studies and have a strong academic track record. The scholarships can significantly reduce tuition fees and are available for both undergraduate and graduate programs.
Need-Based Financial Aid: In addition to merit-based scholarships, Modul University also provides need-based financial aid to international students who demonstrate financial need. The university assesses each student's financial situation on a case-by-case basis and offers assistance to ensure that students have the resources needed to complete their studies.
Early Bird Scholarships: Modul University offers early bird scholarships for students who apply early for their program. This scholarship provides a discount on the tuition fees for those who meet the early application deadlines. It encourages students to plan ahead and secure their place in the program while benefiting from reduced costs.
Partner Scholarships: Modul University has collaborations with various organizations and educational institutions around the world. Through these partnerships, the university offers additional scholarship opportunities for students from specific countries or partner institutions. These scholarships aim to foster international collaboration and exchange.
Graduates of the BSc in International Management with Professional Experience and a specialization in International Marketing from Modul University, Austria, have access to a broad range of career opportunities in both multinational corporations and marketing agencies. The combination of strong business management fundamentals and specialized marketing expertise equips students with the skills needed for leadership roles and marketing positions across diverse industries.
International Marketing Manager: As an international marketing manager, graduates oversee marketing campaigns and strategies for global markets. They analyze trends, consumer behavior, and competitor strategies to craft effective marketing plans that cater to different cultural and economic contexts. This role involves collaboration with cross-functional teams to ensure global marketing objectives are met.
Brand Manager: Brand managers are responsible for the development and promotion of a company's brand on an international scale. They ensure that brand positioning, messaging, and marketing activities resonate with local and global audiences. Graduates in this field leverage their expertise to manage brand identity across different countries and regions.
Global Product Manager: In this role, graduates manage the lifecycle of products in international markets, including product development, pricing strategies, market introduction, and performance tracking. They work to ensure that products meet the needs and expectations of diverse markets, while maintaining a competitive edge on a global scale.
Digital Marketing Specialist: Digital marketing specialists are responsible for managing online marketing campaigns across platforms such as social media, search engines, and email. Graduates in international marketing leverage their knowledge of global digital marketing strategies to manage campaigns that target audiences across multiple countries, ensuring effective online presence and engagement.
Market Research Analyst: Graduates can pursue careers in market research, where they gather and analyze data on consumer behavior, market trends, and competitor activities in global markets. This role involves interpreting data to make strategic marketing recommendations that help businesses enter or grow in international markets.
Public Relations (PR) Manager: PR managers handle the communication between a company and its international audiences. They create strategies to manage the public image of a company, handling media relations, corporate communications, and event planning on a global scale.
Advertising Executive: Advertising executives manage advertising campaigns, working with clients to create marketing messages and media plans that reach target audiences across different countries. They coordinate with international teams to ensure that campaigns align with global branding strategies while adapting to local needs.
Sales Manager: Sales managers in international markets are responsible for developing and executing sales strategies that drive growth in foreign markets. They lead teams of salespeople, negotiate international contracts, and build relationships with clients worldwide.
