Masters of Business Administration
The Masters of Business Administration (MBA) at Modul University, Austria, is designed ...
BSc in International Management with a specialization in International Marketing
Vienna
INTAKE: Feb & Sept
Program Overview
Modul University, located in Vienna, Austria, offers a comprehensive BSc in International Management with a specialization in International Marketing. This undergraduate program is designed to provide students with a deep understanding of global business dynamics, combined with a specialized focus on marketing strategies and practices used in international markets. The program aims to equip students with both theoretical and practical skills, preparing them for leadership roles in multinational corporations, marketing agencies, and consulting firms. With an emphasis on cross-cultural communication, global branding, and digital marketing, graduates are ready to navigate the complexities of marketing in an interconnected world.
Curriculum: The curriculum of the BSc in International Management with a specialization in International Marketing at Modul University blends foundational courses in business management with specialized modules in marketing. Core courses cover areas such as international business, global economics, and financial management. The marketing specialization includes subjects like international market research, global consumer behavior, digital marketing, and cross-cultural communication. Students are also encouraged to engage in real-world projects, internships, and case studies that offer practical exposure to the challenges and opportunities of international marketing. The program also offers elective courses, allowing students to tailor their education to their specific interests and career goals.
Research Focus: Modul University emphasizes research that explores the intersection of business management and marketing in a global context. The research focus of the BSc in International Management with a specialization in International Marketing includes topics like consumer behavior in international markets, global branding strategies, and the impact of digital technologies on marketing practices. Students are encouraged to participate in research projects that explore current marketing trends, market entry strategies, and the influence of cultural differences on marketing decisions. Research is conducted in collaboration with industry partners, ensuring that it is relevant and applicable to real-world business challenges.
Industry Engagement: Industry engagement is a cornerstone of the BSc in International Management with a specialization in International Marketing. Modul University has strong connections with multinational companies, marketing agencies, and consultancy firms, providing students with numerous opportunities for internships, industry projects, and networking events. These partnerships give students hands-on experience in global marketing strategies, exposure to current trends, and the chance to develop practical skills in a professional environment. Through industry engagement, students gain valuable insights into the demands of the marketing profession and build connections that can lead to future career opportunities.
Global Perspective: The BSc in International Management with a specialization in International Marketing provides students with a strong global perspective. The program attracts students from around the world, creating a diverse and dynamic learning environment. The curriculum emphasizes the importance of understanding cultural differences and the impact of global trends on marketing practices. Students gain a deeper understanding of international marketing strategies and are taught how to adapt marketing techniques to different cultural, economic, and regulatory environments. The global perspective is further enriched by opportunities for study abroad programs, international internships, and collaborative projects with international companies.
Location
Vienna
Score
IELTS 6.5
Tuition Fee
€ 15480
Undergraduate Entry Requirements
Application Fee: € 100
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 55% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
Modul University Austria offers a range of scholarships designed to support international students in their academic journey. These scholarships aim to alleviate the financial burden of studying abroad and encourage high-achieving students to pursue their education in one of Europe’s most prestigious institutions.
Merit-Based Scholarships: Modul University offers merit-based scholarships for outstanding international students based on their academic achievements and potential. These scholarships are awarded to students who demonstrate excellence in their previous studies and have a strong academic track record. The scholarships can significantly reduce tuition fees and are available for both undergraduate and graduate programs.
Need-Based Financial Aid: In addition to merit-based scholarships, Modul University also provides need-based financial aid to international students who demonstrate financial need. The university assesses each student's financial situation on a case-by-case basis and offers assistance to ensure that students have the resources needed to complete their studies.
Early Bird Scholarships: Modul University offers early bird scholarships for students who apply early for their program. This scholarship provides a discount on the tuition fees for those who meet the early application deadlines. It encourages students to plan ahead and secure their place in the program while benefiting from reduced costs.
Partner Scholarships: Modul University has collaborations with various organizations and educational institutions around the world. Through these partnerships, the university offers additional scholarship opportunities for students from specific countries or partner institutions. These scholarships aim to foster international collaboration and exchange.
Graduates of the BSc in International Management with a specialization in International Marketing from Modul University, Austria, are well-prepared for a wide range of career opportunities in the global marketing landscape. The combination of management and marketing expertise opens doors to positions in multinational companies, marketing agencies, consultancy firms, and global brands.
International Marketing Manager: Overseeing global marketing strategies, developing and executing campaigns across diverse international markets, and managing market research to understand consumer behavior in different regions.
Global Brand Manager: Managing the positioning and development of a brand in international markets, ensuring consistency in messaging while adapting strategies to local cultural and market needs.
Digital Marketing Manager: Leading digital marketing initiatives on a global scale, focusing on online advertising, social media strategies, SEO, content marketing, and e-commerce across various international platforms.
Market Research Analyst: Analyzing consumer behavior and market trends in different countries, conducting surveys, and using data analytics to inform marketing strategies for international markets.
Product Marketing Manager: Coordinating the launch and promotion of products in global markets, ensuring that marketing campaigns are tailored to the preferences and demands of consumers in various regions.
International Sales Manager: Developing and managing sales strategies for international markets, overseeing relationships with distributors, partners, and clients across different countries to drive sales growth.
