Master of Business Administration
Webster Vienna Private University offers a comprehensive Master of Business Administrat...
BA in Management - Marketing
Vienna
INTAKE: Feb & Sept
Program Overview
The BA in Management - Marketing at Webster Vienna Private University offers a comprehensive education in both management and marketing principles. This program is designed to equip students with the necessary skills to effectively manage and market products or services in a globalized and competitive environment. Students gain a deep understanding of marketing strategies, consumer behavior, market research, and brand management, combined with essential management competencies like leadership, decision-making, and strategic planning. Graduates are prepared for dynamic careers in marketing, sales, brand management, and consulting within both local and international business contexts.
Curriculum: The curriculum for the BA in Management - Marketing is a balanced mix of foundational management courses and specialized marketing modules. Students begin by studying core management principles, including organizational behavior, business ethics, finance, and accounting. Marketing-specific courses cover key areas such as digital marketing, advertising, public relations, market research, consumer behavior, and brand management. Elective courses allow students to focus on areas of interest such as global marketing, e-commerce, or social media marketing. The combination of theoretical knowledge and practical skills prepares graduates to navigate the evolving marketing landscape and lead marketing efforts across different industries.
Research Focus: The research focus of the program emphasizes the intersection of management and marketing in a global business environment. Students are encouraged to explore emerging trends in digital marketing, consumer behavior, brand management, and marketing communications. Faculty members guide students through research projects that explore real-world challenges, such as the effectiveness of marketing strategies in different cultural contexts or the impact of digital transformation on traditional marketing models. This research approach enhances students' critical thinking and analytical skills, preparing them to tackle complex marketing challenges and contribute to the development of innovative business strategies.
Industry Engagement: Webster Vienna Private University places a strong emphasis on industry engagement, offering students numerous opportunities to connect with professionals in the marketing and management sectors. Students participate in internships, case studies, and live projects with companies from various industries, allowing them to apply their learning in real business environments. Guest speakers and industry professionals regularly share their expertise, providing insights into the latest marketing trends, challenges, and best practices. These engagements provide students with invaluable networking opportunities, exposure to the marketing industry, and practical experience that is essential for launching successful careers.
Global Perspective: The BA in Management - Marketing at Webster Vienna offers a strong global perspective, preparing students for careers in the international business world. With a diverse student body representing many different countries, students are exposed to a variety of perspectives on marketing practices, consumer behavior, and business strategies. The program emphasizes understanding cultural differences and developing marketing strategies that resonate across various markets. Additionally, students have opportunities to participate in study abroad programs or internships, further enhancing their global outlook and preparing them to manage marketing functions in multinational organizations. The global perspective ensures that students are well-equipped to navigate the complexities of international markets and succeed in a competitive global business environment.
Location
Vienna
Score
IELTS 6
Tuition Fee
€ 23478
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 75% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 80 or higher.
- PTE: Overall score of 53 or higher.
Webster Vienna Private University offers various scholarship opportunities to support international students in their pursuit of higher education. These scholarships are designed to make studying in Austria more affordable while rewarding academic excellence, leadership potential, and community involvement.
Merit-Based Scholarships: Webster Vienna provides merit-based scholarships to outstanding students who demonstrate exceptional academic performance. These scholarships are awarded based on previous academic records and potential for success at the university. They help reduce tuition costs and encourage high-achieving students to excel in their studies.
Need-Based Scholarships: In addition to merit-based scholarships, Webster Vienna offers need-based scholarships to students who require financial assistance. These scholarships are intended to support students facing financial challenges and ensure they can complete their studies without financial strain.
Transfer Scholarships: For international students transferring from other institutions, Webster Vienna offers transfer scholarships. These scholarships acknowledge the academic achievements of students transferring from universities abroad and provide them with financial relief as they continue their studies at Webster Vienna.
Alumni Scholarships: Webster Vienna recognizes the achievements of its alumni and offers special scholarships to children of alumni or those affiliated with the Webster community. This initiative fosters long-term relationships with former students and their families.
External Scholarships and Funding: While Webster Vienna offers a range of internal scholarships, students are also encouraged to seek external funding opportunities through government-sponsored scholarships, international organizations, or private institutions. The university often provides guidance and resources for students looking for additional financial support.
Scholarships for Students from Developing Countries: As part of its global education, Webster Vienna offers scholarships to students from developing countries. These scholarships are aimed at increasing educational access for students who might otherwise not have the means to study abroad.
Graduates of the BA in Management - Marketing from Webster Vienna Private University are well-positioned for a wide range of marketing and management roles in both local and international businesses. The combination of management expertise and specialized marketing knowledge provides graduates with a competitive edge in the job market.
Marketing Manager: Responsible for developing and executing marketing strategies to drive business growth, oversee campaigns, and manage marketing teams.
Brand Manager: Managing the development, positioning, and promotion of a brand, ensuring its alignment with market demands and consumer preferences.
Digital Marketing Specialist: Focusing on online marketing channels, including social media, email marketing, SEO/SEM, and online advertising to drive brand visibility and engagement.
Market Research Analyst: Conducting research to analyze market trends, consumer behavior, and competitor strategies to help companies make informed decisions.
Advertising Executive: Creating and managing advertising campaigns across various platforms, including digital, print, and television.
Sales and Business Development Manager: Identifying new business opportunities, managing sales teams, and developing relationships with clients and partners to drive revenue.
Public Relations Manager: Managing a company’s public image, handling media relations, and creating communications strategies to promote positive brand perception.
Product Manager: Overseeing the development, launch, and marketing of new products, ensuring that they meet market needs and align with company goals.
E-commerce Manager: Managing online retail strategies, improving customer experience, and increasing sales through digital platforms.
Social Media Manager: Developing and executing social media strategies to increase brand awareness, engage with audiences, and grow online presence.
Customer Relationship Manager: Managing and improving customer relationships, ensuring satisfaction, and driving loyalty through targeted marketing and communication strategies.
Consultant (Marketing & Management): Advising companies on improving their marketing strategies, optimizing operations, and implementing innovative solutions for business growth.
