Master of Business Administration
Webster Vienna Private University offers a comprehensive Master of Business Administrat...
BA in Strategic Communication
Vienna
INTAKE: Feb & Sept
Program Overview
The BA in Strategic Communication at Webster Vienna Private University is designed to prepare students for successful careers in the dynamic field of communication. This interdisciplinary program focuses on the strategic use of communication in organizations, aiming to develop students’ abilities to craft effective messages, manage brand identities, and influence public opinion. By combining elements of marketing, media studies, public relations, and digital communication, the program equips students with the knowledge and skills required to navigate the complex global communication landscape. Students gain expertise in both traditional and contemporary communication tools, preparing them for a range of roles in corporate communication, media, and marketing.
Curriculum: The curriculum of the BA in Strategic Communication at Webster Vienna blends theoretical foundations with practical skills, focusing on strategic thinking, media literacy, and communication management. Core courses include “Principles of Public Relations,” “Digital Media and Communication,” “Media and Society,” and “Strategic Marketing Communication.” The program also covers specialized areas such as crisis communication, brand management, and advertising. Students can personalize their education through elective courses, allowing them to focus on areas such as international communication, social media, and corporate communication. Throughout the program, students work on case studies and real-world projects, providing hands-on experience in developing strategic communication campaigns.
Research Focus: The research focus of the BA in Strategic Communication program emphasizes the study of communication in an organizational context and its impact on stakeholders. Areas of research include media relations, crisis communication strategies, the role of digital media in shaping public opinion, and the influence of communication on corporate reputation and brand perception. Students engage in independent research projects that explore current trends in communication, including the role of social media in public relations, the ethics of communication, and the challenges of communicating in a multicultural world. The program encourages students to apply research findings to practical communication challenges, fostering a critical understanding of communication theory and practice.
Industry Engagement: Webster Vienna Private University actively integrates industry engagement into the BA in Strategic Communication program. The university has established strong partnerships with businesses, media organizations, and communication agencies, providing students with opportunities for internships, workshops, and networking events. Industry professionals are frequently invited as guest speakers to share insights into current communication practices and trends. Additionally, students can participate in live projects with industry partners, gaining valuable experience in strategic communication and media management. This practical exposure ensures that graduates are well-prepared for the workforce and can apply their academic learning to real-world communication challenges.
Global Perspective: The BA in Strategic Communication program at Webster Vienna emphasizes a global perspective, preparing students to communicate effectively in an international and multicultural environment. The program’s diverse student body and faculty, hailing from various countries and cultural backgrounds, create an enriching learning environment where students can exchange ideas and perspectives on global communication practices. The curriculum includes courses that explore the challenges of communicating across borders, managing international media relations, and adapting communication strategies to different cultural contexts. Additionally, students are encouraged to participate in study abroad programs and international internships, further enhancing their understanding of global communication dynamics.
Location
Vienna
Score
IELTS 6
Tuition Fee
€ 23478
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 75% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 80 or higher.
- PTE: Overall score of 53 or higher.
Webster Vienna Private University offers various scholarship opportunities to support international students in their pursuit of higher education. These scholarships are designed to make studying in Austria more affordable while rewarding academic excellence, leadership potential, and community involvement.
Merit-Based Scholarships: Webster Vienna provides merit-based scholarships to outstanding students who demonstrate exceptional academic performance. These scholarships are awarded based on previous academic records and potential for success at the university. They help reduce tuition costs and encourage high-achieving students to excel in their studies.
Need-Based Scholarships: In addition to merit-based scholarships, Webster Vienna offers need-based scholarships to students who require financial assistance. These scholarships are intended to support students facing financial challenges and ensure they can complete their studies without financial strain.
Transfer Scholarships: For international students transferring from other institutions, Webster Vienna offers transfer scholarships. These scholarships acknowledge the academic achievements of students transferring from universities abroad and provide them with financial relief as they continue their studies at Webster Vienna.
Alumni Scholarships: Webster Vienna recognizes the achievements of its alumni and offers special scholarships to children of alumni or those affiliated with the Webster community. This initiative fosters long-term relationships with former students and their families.
External Scholarships and Funding: While Webster Vienna offers a range of internal scholarships, students are also encouraged to seek external funding opportunities through government-sponsored scholarships, international organizations, or private institutions. The university often provides guidance and resources for students looking for additional financial support.
Scholarships for Students from Developing Countries: As part of its global education, Webster Vienna offers scholarships to students from developing countries. These scholarships are aimed at increasing educational access for students who might otherwise not have the means to study abroad.
Graduates of the BA in Strategic Communication from Webster Vienna Private University have diverse career opportunities in the fields of communication, marketing, public relations, and media. Equipped with skills in strategic communication, digital media, and branding, they are well-prepared to take on various roles in organizations, agencies, and media outlets.
Public Relations Manager: Managing the public image of organizations, building media relations, and crafting press releases and communication strategies to enhance brand reputation.
Corporate Communication Specialist: Overseeing internal and external communication strategies within organizations, ensuring consistent messaging across all channels.
Marketing Communications Manager: Developing and executing marketing communication strategies, including advertising campaigns, promotional materials, and content creation to support business goals.
Social Media Manager: Managing an organization’s social media presence, creating content, engaging with audiences, and analyzing social media performance.
Brand Manager: Managing the brand’s image and identity, ensuring that all communication aligns with the brand’s values and market positioning.
Crisis Communication Specialist: Developing and implementing communication strategies during a crisis to protect the organization’s reputation and manage public perception.
Digital Media Strategist: Planning and executing digital marketing and social media strategies to engage audiences, increase brand awareness, and drive traffic or sales.
Content Strategist: Creating and overseeing the development of content for websites, blogs, social media, and other digital platforms to ensure alignment with organizational goals.
Media Planner: Developing media strategies for advertising campaigns, selecting appropriate platforms, and optimizing media budgets to achieve the best results.
Advertising Executive: Working with advertising agencies or in-house marketing teams to create and implement advertising campaigns across multiple channels.
