Master of Business Administration
Webster Vienna Private University offers a comprehensive Master of Business Administrat...
MSc in Marketing
Vienna
INTAKE: September
Program Overview
The MSc in Marketing at Webster Vienna Private University is a comprehensive program designed to equip students with the knowledge and skills required to excel in the dynamic world of marketing. This master's degree offers a blend of theoretical knowledge and practical application, focusing on advanced marketing strategies, digital marketing, consumer behavior, and brand management. The program aims to develop critical thinking, analytical, and strategic decision-making skills, preparing graduates for leadership positions in both local and global marketing environments.
Curriculum: The curriculum of the MSc in Marketing at Webster Vienna is well-rounded, covering a wide range of marketing disciplines. Students begin with core courses that provide foundational knowledge in marketing theory, market research, and marketing communications. As they progress, they can select specialized electives such as digital marketing, consumer psychology, international marketing, and brand management. The program also emphasizes practical skills, incorporating case studies, marketing simulations, and project work to ensure students can apply their learning in real-world business scenarios.
Research Focus: Research is an integral part of the MSc in Marketing program. Students are encouraged to explore contemporary marketing challenges through independent research projects, allowing them to develop in-depth expertise in areas like digital transformation, consumer behavior, and strategic marketing. Faculty members actively contribute to research in marketing and related fields, ensuring that students are exposed to the latest trends and innovations. The research focus not only helps students refine their analytical skills but also contributes to advancing the field of marketing.
Industry Engagement: Webster Vienna Private University fosters strong connections with the marketing industry, offering students valuable opportunities for internships, industry collaborations, and networking events. These engagements allow students to gain hands-on experience, learn from industry professionals, and apply their knowledge in real-world settings. Guest lectures, workshops, and seminars led by marketing leaders provide students with further exposure to the latest marketing trends and challenges in the global marketplace.
Global Perspective: The MSc in Marketing program at Webster Vienna incorporates a global perspective, preparing students for careers in multinational organizations and international markets. Students engage with a diverse cohort of peers, bringing varied cultural and professional perspectives to the classroom. Additionally, the program offers opportunities for study abroad, internships with international firms, and collaborations with global marketing experts. This global outlook equips students to understand and adapt marketing strategies to different cultural and regional contexts.
Location
Vienna
Score
IELTS 6.5
Tuition Fee
€ 20400
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 85% or above in their bachelor's degree.
English Language Proficiency:
- IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 80 or higher.
- PTE: Overall score of 53 or higher.
Webster Vienna Private University offers various scholarship opportunities to support international students in their pursuit of higher education. These scholarships are designed to make studying in Austria more affordable while rewarding academic excellence, leadership potential, and community involvement.
Merit-Based Scholarships: Webster Vienna provides merit-based scholarships to outstanding students who demonstrate exceptional academic performance. These scholarships are awarded based on previous academic records and potential for success at the university. They help reduce tuition costs and encourage high-achieving students to excel in their studies.
Need-Based Scholarships: In addition to merit-based scholarships, Webster Vienna offers need-based scholarships to students who require financial assistance. These scholarships are intended to support students facing financial challenges and ensure they can complete their studies without financial strain.
Transfer Scholarships: For international students transferring from other institutions, Webster Vienna offers transfer scholarships. These scholarships acknowledge the academic achievements of students transferring from universities abroad and provide them with financial relief as they continue their studies at Webster Vienna.
Alumni Scholarships: Webster Vienna recognizes the achievements of its alumni and offers special scholarships to children of alumni or those affiliated with the Webster community. This initiative fosters long-term relationships with former students and their families.
Special Program Scholarships: Some programs at Webster Vienna have specific scholarships available, such as for students enrolling in postgraduate or specialized programs. These scholarships are designed to attract talented individuals to the university’s advanced study offerings.
External Scholarships and Funding: While Webster Vienna offers a range of internal scholarships, students are also encouraged to seek external funding opportunities through government-sponsored scholarships, international organizations, or private institutions. The university often provides guidance and resources for students looking for additional financial support.
Scholarships for Students from Developing Countries: As part of its global education, Webster Vienna offers scholarships to students from developing countries. These scholarships are aimed at increasing educational access for students who might otherwise not have the means to study abroad.
The MSc in Marketing program from Webster Vienna Private University provides a diverse range of career opportunities in the marketing field, empowering graduates with the skills and knowledge needed to succeed in various sectors, from traditional marketing roles to innovative digital strategies.
Marketing Manager: Graduates of the MSc in Marketing from Webster Vienna Private University are well-equipped to take on roles as marketing managers, where they can develop and execute marketing strategies, manage teams, and oversee campaigns aimed at driving business growth. These positions exist across industries, including retail, technology, and healthcare.
Brand Manager: The program’s focus on brand management and consumer behavior prepares students for careers as brand managers. These professionals are responsible for shaping and promoting a company’s brand, ensuring its position in the market, and building brand loyalty across consumer segments.
Digital Marketing Specialist: With the increasing importance of online marketing, the MSc in Marketing offers specialized courses in digital marketing. Graduates can pursue careers as digital marketing specialists, handling online advertising, social media strategy, search engine optimization (SEO), and data analytics to improve digital campaigns.
Market Research Analyst: The curriculum’s emphasis on market research and consumer behavior enables graduates to work as market research analysts. These professionals gather, analyze, and interpret data on consumer preferences, market trends, and competitive landscapes to help businesses make informed decisions.
Advertising and Communications Manager: Graduates can also work as advertising and communications managers, handling advertising campaigns, public relations, and corporate communication strategies. They oversee the development of messaging and creative content to promote a company's products or services.
Product Manager: The MSc in Marketing prepares students for careers in product management, where they can oversee the lifecycle of a product, from development to marketing and sales. Product managers collaborate with cross-functional teams to drive product innovation and optimize market performance.
Sales and Business Development: With a solid understanding of marketing strategies, graduates can pursue roles in sales and business development. These positions focus on creating and nurturing relationships with clients, generating leads, and identifying new market opportunities to drive revenue growth.
Entrepreneurship: The program also encourages entrepreneurial thinking, making it an excellent choice for those looking to start their own businesses. Graduates can use their marketing expertise to develop business ideas, launch startups, and establish their brands in competitive markets.
Consulting: Graduates of the MSc in Marketing can pursue careers in marketing consulting, where they advise businesses on marketing strategies, market expansion, branding, and consumer engagement. Consultants work with a variety of clients across industries to improve their marketing efforts and achieve business objectives.
Public Relations (PR) Specialist: With the growing importance of public perception, graduates can work in public relations, handling media relations, crisis communication, and brand image management. PR specialists use their marketing skills to maintain a positive public image for their clients or employers.
