Global MBA + Marketing

Valencia

 

INTAKE: Jan, Mar & Sep

Program Overview

The Global MBA + Marketing program at Ascencia Valencia, Spain, is a dual-focus, internationally oriented graduate degree designed for individuals who wish to enhance their business management skills while specializing in marketing. The program provides a comprehensive education in key areas of business administration and marketing strategy, blending core management principles with advanced marketing techniques. The course is aimed at future business leaders who want to thrive in the global market by understanding both the complexities of management and the nuances of digital marketing, branding, and consumer behavior.

Curriculum: The curriculum for the Global MBA + Marketing program is structured to offer a robust foundation in business management, supplemented with advanced marketing modules. Core subjects include finance, organizational behavior, economics, and strategic management, alongside specialized marketing courses like digital marketing, global branding, consumer behavior, market research, and social media strategies. Additionally, students are exposed to leadership development, project management, and innovation, ensuring they can apply their learning to real-world challenges. The program offers both theoretical knowledge and practical applications through case studies, simulations, and group projects.

Research Focus: The research focus of the Global MBA + Marketing program is centered on exploring contemporary challenges and emerging trends in global marketing and business management. Students are encouraged to engage in research projects that address topics such as digital transformation, sustainable marketing, global market entry strategies, and consumer psychology. The program nurtures critical thinking and analytical skills, empowering students to investigate current marketing practices, data-driven decision-making, and the impact of new technologies on consumer behavior. This research component provides valuable insights into how businesses can adapt to a constantly changing global marketplace.

Industry Engagement: Ascencia Valencia’s Global MBA + Marketing program emphasizes strong industry engagement, providing students with the opportunity to collaborate with international companies, participate in internships, and attend marketing-focused industry events. These engagements enable students to gain practical experience, build professional networks, and develop a deeper understanding of how marketing strategies are implemented in diverse industries. Students also have access to mentorship opportunities from industry professionals, further enhancing their career readiness. The strong connection with the business world ensures that students are exposed to the latest trends and developments in marketing, making them well-prepared to enter the competitive job market.

Global Perspective: The Global MBA + Marketing program at Ascencia Valencia is designed with a global perspective in mind, preparing students to manage marketing operations and business strategies across borders. The curriculum explores international marketing, cross-cultural consumer behavior, and global brand management, equipping students with the skills necessary to operate in diverse markets. The program includes case studies and practical projects that focus on global business challenges, such as managing multinational teams, navigating international regulations, and understanding regional market dynamics. Graduates are prepared to take on leadership roles in multinational corporations, global marketing agencies, and international startups.

Pollster Education

Location

Valencia

Pollster Education

Score

Pollster Education

Tuition Fee

€ 7000

Postgraduate Entry Requirements

Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 55% or above in their bachelor's degree.

English Language Proficiency: 

  • IELTS/TOEFL can be waived off. MOI (Medium of instruction- English) letter is required.

Ascencia Valencia offers a range of scholarship opportunities specifically for international students, aimed at making higher education more accessible and affordable. These scholarships are designed to attract talented individuals from around the world and support them throughout their academic journey in Spain.

Merit-Based Scholarships: Ascencia Valencia offers merit-based scholarships to international students who demonstrate exceptional academic achievements. These scholarships are awarded to students with outstanding performance in their previous studies, whether at the undergraduate or postgraduate level. The scholarships can significantly reduce tuition fees and are renewable based on continued academic excellence.

Need-Based Scholarships: For students facing financial difficulties, Ascencia Valencia provides need-based scholarships. These scholarships are designed to support students who show promise but require financial assistance to complete their education. Eligibility is based on family income and personal circumstances.

Early Application Scholarships: International students who apply early for admission may be eligible for special scholarships that reward prompt application submission. These scholarships are designed to encourage early decision-making and assist students in their preparation for studying abroad.

Country-Specific Scholarships: Ascencia Valencia offers country-specific scholarships to international students from select nations. These scholarships aim to foster global diversity on campus and are tailored to meet the needs of students from different regions. Students from these countries may receive financial support in the form of reduced tuition fees or other benefits.

Alumni Scholarship Program: For international students who are graduates of Ascencia Valencia, the Alumni Scholarship Program offers special discounts on postgraduate programs. This initiative helps alumni further their education while staying connected to the university community.

External Scholarships and Partnerships: Ascencia Valencia collaborates with various international organizations, foundations, and governmental bodies to offer additional scholarship opportunities. International students may be eligible for funding through these external scholarships, which help to ease the financial burden of studying abroad.

Graduates of the Global MBA + Marketing program from Ascencia Valencia, Spain, are well-equipped to pursue a variety of high-level roles in business management and marketing across a wide range of industries. The program’s dual focus on global business administration and marketing prepares students for leadership positions in multinational corporations, marketing agencies, startups, and consulting firms. 

Marketing Manager: Graduates can take up roles as marketing managers, overseeing the creation, implementation, and evaluation of marketing strategies for products or services, ensuring they align with business goals and customer needs.

Brand Manager: With a focus on brand strategy, graduates can work as brand managers, responsible for developing and maintaining a strong brand identity, managing marketing campaigns, and driving brand growth.

Digital Marketing Manager: Graduates can specialize in digital marketing, managing online advertising, content marketing, social media campaigns, and SEO strategies to enhance brand visibility and drive customer engagement.

Global Marketing Strategist: With a global perspective, graduates are prepared to work as global marketing strategists, developing marketing plans that align with diverse international markets, considering local preferences, cultural differences, and market dynamics.

Product Manager: Graduates can pursue careers as product managers, guiding the development and marketing of new products, coordinating between marketing, sales, and R&D teams to ensure successful product launches.

Marketing Consultant: Graduates can work as consultants, advising businesses on marketing strategies, customer segmentation, digital transformation, and global market expansion, helping companies improve their marketing effectiveness.

Sales Manager: With a strong understanding of both business management and marketing, graduates can manage sales teams, develop sales strategies, and work on business development to increase revenue and market share.

Chief Marketing Officer (CMO): For those aiming for executive roles, graduates may become Chief Marketing Officers, responsible for overseeing the marketing department, aligning marketing strategies with company goals, and driving overall business growth.

Market Research Analyst: Graduates can specialize in market research, analyzing consumer trends, market conditions, and competitive strategies to provide insights that guide business decisions and marketing strategies.

Advertising Director: Graduates can lead advertising departments, creating and managing advertising campaigns across various platforms, ensuring they resonate with target audiences and meet business objectives.

Entrepreneur/Start-Up Founder: Equipped with marketing and business skills, graduates can also start their own businesses, developing products or services and creating effective marketing strategies to attract customers and grow their ventures.

Public Relations (PR) Manager: Graduates can work as PR managers, managing a company’s public image, creating communication strategies, and handling media relations to maintain a positive reputation for the brand.

Consultant in International Marketing: With expertise in global markets, graduates can serve as international marketing consultants, helping businesses expand into new regions and effectively engage with customers across different cultures.


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