Master in Business Intelligence & Analytics for Business Administration
The program is aimed at individuals seeking to develop expertise in business intelligen...
Master in Digital and International Marketing
Murcia
INTAKE: September
Program Overview
The Master in Digital and International Marketing at ENAE Business School is designed to equip students with the essential skills and knowledge to excel in the rapidly evolving fields of digital marketing and global business. This program focuses on developing marketing strategies that can be implemented in both domestic and international markets. Students gain expertise in digital tools, marketing analytics, consumer behavior, and international market dynamics, preparing them to drive marketing success across diverse business environments. The program is ideal for individuals seeking leadership roles in marketing, digital advertising, and brand management in a global context.
Curriculum: The curriculum of the Master in Digital and International Marketing at ENAE Business School covers both traditional marketing techniques and modern digital strategies. Key modules include digital marketing, social media marketing, search engine optimization (SEO), content marketing, and digital advertising. Students also learn about consumer behavior, market research, and global branding. The program emphasizes practical, hands-on experience, with opportunities for students to engage in projects, case studies, and internships. Additionally, the curriculum addresses the latest trends in technology, e-commerce, and international marketing practices, ensuring that graduates are ready to tackle current marketing challenges.
Research Focus: The research focus of the Master in Digital and International Marketing at ENAE Business School is centered around the intersection of digital transformation and global marketing practices. Students are encouraged to explore topics such as the impact of social media on consumer behavior, the role of artificial intelligence in marketing automation, and strategies for entering international markets. Research also covers the analysis of global market trends, the effectiveness of digital marketing campaigns, and innovations in digital tools and platforms. This focus helps students develop a critical understanding of the evolving digital marketing landscape, enabling them to design data-driven and impactful marketing strategies.
Industry Engagement: ENAE Business School places a strong emphasis on industry engagement within the Master in Digital and International Marketing. The program offers numerous opportunities for students to connect with leading companies through internships, live projects, and collaborative partnerships. These industry connections allow students to apply their theoretical knowledge in real-world marketing settings, gaining valuable experience and insights into the latest trends and challenges. The school also hosts workshops, conferences, and guest lectures by industry professionals, providing students with direct exposure to expert perspectives on digital marketing and international business.
Global Perspective: The Master in Digital and International Marketing at ENAE Business School offers a global perspective, preparing students to navigate the complexities of marketing in diverse international markets. The program addresses the challenges and opportunities presented by global digital transformation and the growing importance of international markets in the business world. Students explore topics such as cross-cultural marketing strategies, international brand management, and the adaptation of digital marketing tactics to various regions and consumer segments. This global outlook ensures that graduates are equipped to lead marketing initiatives in multinational companies and understand the intricacies of international consumer behavior.
Location
Murcia
Score
Tuition Fee
€ 11900
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 60% or above in their bachelor's degree.
English Language Proficiency:
- IELTS/TOEFL can be waived off. MOI (Medium of instruction- English) letter is required.
ENAE Business School in Spain offers a variety of scholarship opportunities for international students to help reduce financial barriers and support their academic journey. These scholarships are designed to attract talented students from around the world, providing them with the chance to pursue high-quality business education at an affordable cost.
Merit-Based Scholarships: These scholarships are awarded to students who demonstrate exceptional academic achievement, leadership potential, or other outstanding qualities. Merit-based scholarships are designed to recognize the hard work and commitment of students who show great promise in their chosen field of study.
Diversity Scholarships: ENAE offers diversity scholarships to students from various countries and regions. These scholarships are aimed at enhancing the multicultural environment of the school by supporting students who contribute to the global perspective of the student body.
Need-Based Scholarships: For students facing financial challenges, ENAE Business School offers need-based scholarships. These are awarded based on the student's financial situation and are intended to provide financial support to ensure that talented students have the opportunity to study at ENAE.
Executive and MBA Scholarships: ENAE Business School provides specific scholarships for Executive and MBA students. These scholarships are typically aimed at professionals who wish to further their careers through advanced business education and leadership programs.
Graduates of the Master in Digital and International Marketing at ENAE Business School are equipped with the skills to pursue a wide range of dynamic and high-demand roles in the marketing and digital industries. This program prepares students to take on leadership positions in global marketing, digital strategy, brand management, and more.
Digital Marketing Manager: Overseeing and executing online marketing strategies, including SEO, content marketing, social media marketing, and email campaigns. Digital marketing managers focus on driving brand awareness, lead generation, and online sales.
International Marketing Manager: Developing and implementing marketing strategies for global markets, taking into account cultural differences, international trends, and local consumer behaviors. These professionals manage campaigns across multiple countries, ensuring that brands resonate with international audiences.
Social Media Manager: Managing and growing a brand's presence on social media platforms. This role involves creating content strategies, engaging with followers, and analyzing data to optimize campaigns and enhance brand engagement.
E-commerce Manager: Overseeing online sales platforms, ensuring that the customer experience is seamless and optimized for conversions. E-commerce managers handle product listings, digital promotions, and online customer service, focusing on driving online revenue.
Brand Manager: Responsible for developing and maintaining a brand’s image and identity across various channels. Brand managers work to ensure brand consistency, create marketing campaigns, and collaborate with creative teams to drive brand success in international markets.
Content Marketing Manager: Crafting compelling digital content, including blogs, videos, articles, and social media posts, to engage target audiences. This role involves using storytelling and creative strategies to drive brand visibility and customer engagement.
SEO/SEM Specialist: Optimizing websites and digital content for search engines (SEO) and managing paid advertising campaigns (SEM) to increase website traffic, visibility, and conversion rates. These professionals specialize in digital visibility and enhancing a brand's online presence.
Marketing Consultant: Providing expert advice to organizations on how to develop, optimize, and execute marketing strategies, particularly in the digital and international arenas. Consultants help businesses navigate global marketing challenges and implement data-driven marketing solutions.
Customer Insights Analyst: Analyzing customer behavior and market data to provide actionable insights that inform marketing strategies. This role focuses on understanding customer needs, preferences, and trends, ensuring that marketing campaigns are aligned with audience expectations.
Advertising Manager: Leading advertising campaigns across digital platforms, managing budgets, creative processes, and media planning to ensure effective targeting and optimal return on investment for brands.
Entrepreneur in Digital Marketing: Launching and managing a digital marketing agency or freelance business, helping companies design and execute effective marketing campaigns in the online space. Entrepreneurs in this field often specialize in services like SEO, content creation, and social media marketing.
