Master in International Business
The Master in International Business at Swiss Business School (SBS) in...
Bachelor in Business Administration - Digital Marketing
Barcelona
INTAKE: Mar & Oct
Program Overview
The BBA in Digital Marketing at SBS is designed to prepare students for leadership roles in the digital marketing industry. The program blends traditional business education with cutting-edge digital marketing strategies, focusing on areas such as SEO, social media marketing, data analytics, and online branding. It equips students with both the theoretical foundations and practical tools to succeed in the digital age, preparing them for careers in digital marketing, e-commerce, and online business development.
Curriculum: The curriculum of the BBA in Digital Marketing at SBS covers a wide range of topics essential for understanding the digital marketing landscape. Core courses include digital marketing strategy, online consumer behavior, web analytics, content marketing, and digital advertising. Additionally, students are exposed to emerging technologies like artificial intelligence in marketing, e-commerce platforms, and mobile marketing strategies. The program combines classroom learning with practical experience through real-world case studies, internships, and project work, ensuring that graduates are well-prepared for the challenges of digital marketing in a global context.
Research Focus: At Swiss Business School, the research focus is aimed at exploring innovative digital marketing strategies and the impact of digital technologies on consumer behavior and business growth. Students engage in research that delves into topics like big data analytics, digital transformation in marketing, and the evolving role of social media in brand management. The research-oriented approach encourages students to critically evaluate the effectiveness of digital marketing campaigns and to stay ahead of trends in an ever-changing digital landscape.
Industry Engagement: Swiss Business School places a strong emphasis on industry engagement throughout the BBA in Digital Marketing program. The school partners with leading digital marketing firms and global businesses to offer students internship opportunities, company visits, and networking events. These initiatives give students access to industry experts and real-world insights into the challenges and innovations shaping the digital marketing field. Students also benefit from hands-on projects, working on actual digital campaigns for businesses, allowing them to apply their learning in real-time business environments.
Global Perspective: The BBA in Digital Marketing at SBS incorporates a global perspective into its curriculum, preparing students for the international nature of digital marketing. The program attracts students from diverse cultural backgrounds, fostering a global learning environment that encourages the exchange of ideas and experiences. This international exposure is crucial for understanding the global digital landscape, from online advertising strategies to social media trends across different cultures. Graduates are thus well-equipped to manage digital marketing efforts for global brands or to enter international markets with their own digital ventures.
Location
Barcelona
Score
Tuition Fee
€ 12800
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 55% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS/TOEFL can be waived off. MOI (Medium of instruction- English) letter is required.
Swiss Business School (SBS) in Spain offers a variety of scholarship opportunities to help international students manage the cost of their education. These scholarships are designed to recognize academic excellence, support students with financial needs, and encourage diversity within the student body. SBS is committed to making its high-quality business education accessible to students from all over the world, offering financial assistance to ensure that talented students can pursue their studies without financial barriers.
Academic Excellence Scholarships: Swiss Business School awards merit-based scholarships to outstanding students who demonstrate exceptional academic performance. These scholarships are granted to students with high GPA scores from previous educational institutions and those who show promise in their chosen business field. The scholarship amount may vary based on academic achievements, and recipients are expected to maintain a high academic standard throughout their studies.
Need-Based Scholarships: To support students who may face financial difficulties, SBS offers need-based scholarships. These scholarships are designed to assist international students who have demonstrated financial need but have the potential for academic success. Students applying for need-based scholarships are required to provide documentation of their financial situation to be considered for this financial assistance.
Diversity Scholarships: Swiss Business School values a diverse student body and encourages applications from students of various cultural, ethnic, and geographic backgrounds. The Diversity Scholarship is offered to international students who contribute to the global nature of the SBS community. This scholarship is designed to promote inclusion and celebrate the diversity of the student population at SBS.
Regional Scholarships: To further support international students, SBS offers regional scholarships aimed at attracting students from specific regions around the world. These scholarships are designed to ensure that SBS remains an attractive option for students from diverse geographical locations, including Europe, Asia, Africa, and the Americas. Each regional scholarship may have different eligibility criteria and award amounts.
Early Application Scholarships: Students who apply early for their program may be eligible for early application scholarships. These scholarships are awarded to international students who complete their application process ahead of the official deadlines. By encouraging early submissions, SBS aims to assist students in securing financial support as early as possible.
Graduates of the Bachelor in Business Administration - Digital Marketing program at Swiss Business School (SBS) are well-equipped to pursue various dynamic careers in the rapidly evolving digital marketing industry. With their specialized knowledge in digital marketing strategies, they can enter a range of roles across industries that require expertise in online marketing, e-commerce, and digital brand management.
Digital Marketing Manager: Oversee digital marketing campaigns, including content creation, SEO, PPC, and social media management, for brands or companies.
SEO Specialist: Optimize website content and strategies to improve search engine rankings and drive organic traffic to websites.
Content Marketing Strategist: Develop and implement content strategies that align with business goals, including blog posts, videos, and social media content.
Social Media Manager: Manage and grow brand presence on platforms like Facebook, Instagram, LinkedIn, and Twitter, creating strategies to engage audiences and increase brand awareness.
E-commerce Manager: Lead online sales strategies, manage product listings, and optimize the online shopping experience for customers.
Online Advertising Specialist: Plan, implement, and analyze digital ad campaigns across platforms like Google Ads and Facebook Ads to maximize ROI.
Data Analyst (Digital Marketing): Analyze data from digital marketing campaigns to derive actionable insights, helping to optimize strategies and improve marketing performance.
Influencer Marketing Manager: Develop partnerships with influencers to promote brands and products through social media and other online platforms.
