BA (Hons) Business Design
The BA (Hons) Business Design at IED, Spain, equips students with the ...
Barcelona
INTAKE: January
The Master in Design Management at Instituto Europeo di Design (IED), Spain, is a specialized postgraduate program designed for professionals seeking to enhance their strategic and managerial skills within the design industry. The program integrates design theory with business practices, empowering students to lead design-driven innovation within organizations. The course provides a deep understanding of design management principles, fostering creativity, leadership, and cross-disciplinary knowledge. It prepares graduates to handle complex design challenges while effectively managing creative teams and aligning design solutions with business goals in a global context.
Curriculum: The Master in Design Management curriculum is structured to provide students with a solid foundation in design theory, business strategy, and leadership. Core subjects cover topics such as strategic design management, innovation processes, design thinking, design-led business transformation, and organizational behavior. Students also explore key areas like branding, marketing, and digital strategies, ensuring they are equipped with the skills necessary to navigate both traditional and digital design landscapes. Additionally, the program includes practical learning experiences through case studies, workshops, and collaborative projects with industry partners, allowing students to apply theoretical knowledge to real-world situations.
Research Focus: Research within the Master in Design Management program emphasizes the intersection of design, business, and innovation. Students explore how design can drive business growth, improve user experience, and create sustainable value. Areas of research include design thinking methodologies, design for social innovation, and the role of design in corporate strategy. Additionally, students investigate emerging trends in digital transformation, the use of artificial intelligence in design, and sustainable design practices. The program encourages students to engage in both individual and collaborative research projects, fostering critical thinking and creative problem-solving.
Industry Engagement: The Master in Design Management program at IED places a strong emphasis on industry engagement, ensuring students gain practical experience and develop valuable professional networks. Through partnerships with leading companies, students have access to internships, live projects, and collaborative workshops. These opportunities allow students to work directly with industry professionals, gaining insights into real-world design management challenges. The program also includes guest lectures, panel discussions, and networking events, where students can interact with experts from various sectors, further enhancing their learning and career prospects.
Global Perspective: With a focus on global design trends, the Master in Design Management program at IED provides students with a broad, international perspective on design and business practices. The program explores how design strategies are applied across different markets, cultures, and industries worldwide. Students gain insights into global design innovations, international business strategies, and cross-cultural communication. The program’s international faculty and diverse student body enrich the learning experience, ensuring that graduates are well-prepared to work in global design environments and lead innovative design projects in a rapidly evolving marketplace.
Barcelona
€ 24700
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 55% or above in their bachelor's degree.
English Language Proficiency:
Instituto Europeo di Design (IED) Spain offers a variety of scholarships and financial aid options to international students who wish to pursue their studies in design, fashion, visual arts, and communication. These scholarships aim to support talented students and make design education more accessible to those who might face financial challenges. IED Spain’s scholarships are designed to reward academic excellence, creativity, and potential in the arts and design fields.
Merit-Based Scholarships: IED Spain offers merit-based scholarships to exceptional students who demonstrate outstanding academic performance, creativity, and potential in their chosen fields of study. These scholarships are typically awarded to students with excellent portfolios or those who have achieved top marks in previous academic qualifications. The scholarships may cover partial or full tuition fees, depending on the student's achievements.
Need-Based Scholarships: For students who may be facing financial difficulties, IED Spain provides need-based scholarships that offer assistance with tuition fees. These scholarships are aimed at ensuring that talented students, regardless of their financial situation, can access the educational opportunities offered by IED.
Program-Specific Scholarships: IED Spain offers scholarships for specific programs, including those related to fashion design, interior design, product design, and visual communication. These scholarships are designed to support students who wish to specialize in certain areas of study, and the awards may vary in amount depending on the program and the student’s eligibility.
Early Application Scholarships: Students who apply early for their programs may be eligible for early application scholarships. These scholarships are designed to encourage early decision-making and ensure that students secure a place in their desired program. They typically provide a discount on the tuition fees for students who meet the application deadlines.
International Student Scholarships: IED Spain recognizes the importance of welcoming students from around the world, and as such, offers scholarships specifically for international students. These scholarships help reduce financial barriers for students who may be coming to Spain from other countries. The scholarships are aimed at encouraging global talent to study in Spain and contribute to the international diversity of the student body.
Graduates of the Master in Design Management program at Instituto Europeo di Design (IED), Spain, are prepared for a wide range of leadership and managerial roles in the design industry. The program equips students with a unique combination of creative and strategic skills, which are highly valued across various sectors.
Design Manager: Oversee and manage design projects, ensuring that the creative vision is aligned with business goals. Design managers are responsible for directing teams of designers, collaborating with other departments, and ensuring that projects are completed on time and within budget.
Creative Director: Lead the creative vision and direction for design agencies, brands, or marketing firms. Creative directors work closely with clients and design teams to conceptualize and execute design strategies that communicate brand identities and messages effectively.
Product Manager: Responsible for managing the lifecycle of a product from concept to market launch. Product managers work closely with design, engineering, and marketing teams to ensure products meet customer needs, align with brand strategies, and are successfully introduced to the market.
Innovation Consultant: Work with organizations to foster a culture of innovation through design-led thinking. Innovation consultants help businesses integrate design processes to develop new products, services, and business models that drive growth and market differentiation.
Brand Manager: Oversee the development and management of a brand’s identity and positioning. Brand managers create and execute marketing strategies that communicate the brand’s values, strengthen its market presence, and increase customer loyalty.
Strategic Design Consultant: Advise companies on how to implement design strategies that support business objectives, enhance customer experiences, and drive innovation. Consultants work with businesses to integrate design thinking into their overall strategy and operations.
User Experience (UX) Designer: Specialize in creating user-centered design solutions for digital products and services. UX designers focus on improving the usability, accessibility, and satisfaction of products, ensuring that the design aligns with user needs and behaviors.
Design Thinking Facilitator: Guide organizations and teams through the design thinking process, helping them develop creative solutions to complex problems. Facilitators ensure that organizations adopt a human-centered approach to innovation, fostering a culture of collaboration and experimentation.
Marketing Director: Lead the marketing strategies for design-driven companies, ensuring alignment between design, branding, and business objectives. Marketing directors oversee campaigns that utilize design to communicate value propositions and engage target audiences effectively.
Sustainability Manager: Work with organizations to implement sustainable design practices. Sustainability managers focus on reducing environmental impact by integrating eco-friendly design principles into product development and business operations.