BA (Hons) Business Design
The BA (Hons) Business Design at IED, Spain, equips students with the ...
Bachelor in Fashion Business
Madrid
INTAKE: September
Program Overview
The Bachelor in Fashion Business at Instituto Europeo di Design (IED), Spain, offers a comprehensive education that equips students with both creative and managerial skills needed to succeed in the competitive fashion industry. The program focuses on the business aspects of fashion, covering areas like brand management, fashion marketing, merchandising, and retail strategies, while also introducing students to the creative and design processes behind fashion. This blend of creativity and business acumen prepares graduates for leadership roles in the global fashion industry.
Curriculum: The Bachelor in Fashion Business curriculum is designed to provide a deep understanding of the business side of fashion, with core subjects covering fashion marketing, business strategy, fashion branding, retail management, and consumer behavior. Students also explore the operational side of fashion, including supply chain management, production, and logistics. The program also incorporates elective courses in areas such as digital fashion marketing, sustainable fashion practices, and e-commerce, enabling students to specialize in key areas of interest. Hands-on projects, case studies, and industry simulations ensure that students gain practical knowledge to navigate the rapidly evolving fashion landscape.
Research Focus: Research within the Bachelor in Fashion Business program focuses on emerging trends in the fashion industry, including sustainability, technological advancements, and consumer behavior. Students explore how fashion businesses are adapting to the digital transformation, integrating e-commerce, digital marketing, and virtual reality into their operations. Research also emphasizes global fashion markets, understanding different cultural influences on fashion, and the impact of fast fashion versus sustainable models. Students engage in both individual and group research projects to develop innovative solutions for the challenges faced by the fashion business sector.
Industry Engagement: IED offers extensive industry engagement opportunities, which play a crucial role in the Bachelor in Fashion Business program. Students have access to internships with leading fashion companies, collaborations with fashion brands, and live project work, allowing them to apply their knowledge in real-world scenarios. IED also hosts guest lectures, workshops, and networking events with industry professionals, enabling students to connect with experts in fashion business, marketing, and entrepreneurship. These opportunities ensure that students graduate with both the theoretical knowledge and practical experience required to succeed in the global fashion industry.
Global Perspective: The Bachelor in Fashion Business at IED embraces a global perspective, exposing students to international fashion markets, trends, and cultures. Students have the opportunity to study the business dynamics of leading fashion capitals like Paris, Milan, London, and New York, and understand how these cities influence global fashion trends. The program prepares students for careers in a globalized fashion industry, where understanding cross-cultural influences, international markets, and global supply chains is essential. Through collaborations with international fashion brands and internships abroad, students gain firsthand experience in diverse markets, ensuring they are prepared to work in any global fashion environment.
Location
Madrid
Score
Tuition Fee
€ 15100
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 55% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS/TOEFL can be waived off. MOI (Medium of instruction- English) letter is required.
Instituto Europeo di Design (IED) Spain offers a variety of scholarships and financial aid options to international students who wish to pursue their studies in design, fashion, visual arts, and communication. These scholarships aim to support talented students and make design education more accessible to those who might face financial challenges. IED Spain’s scholarships are designed to reward academic excellence, creativity, and potential in the arts and design fields.
Merit-Based Scholarships: IED Spain offers merit-based scholarships to exceptional students who demonstrate outstanding academic performance, creativity, and potential in their chosen fields of study. These scholarships are typically awarded to students with excellent portfolios or those who have achieved top marks in previous academic qualifications. The scholarships may cover partial or full tuition fees, depending on the student's achievements.
Need-Based Scholarships: For students who may be facing financial difficulties, IED Spain provides need-based scholarships that offer assistance with tuition fees. These scholarships are aimed at ensuring that talented students, regardless of their financial situation, can access the educational opportunities offered by IED.
Program-Specific Scholarships: IED Spain offers scholarships for specific programs, including those related to fashion design, interior design, product design, and visual communication. These scholarships are designed to support students who wish to specialize in certain areas of study, and the awards may vary in amount depending on the program and the student’s eligibility.
Early Application Scholarships: Students who apply early for their programs may be eligible for early application scholarships. These scholarships are designed to encourage early decision-making and ensure that students secure a place in their desired program. They typically provide a discount on the tuition fees for students who meet the application deadlines.
International Student Scholarships: IED Spain recognizes the importance of welcoming students from around the world, and as such, offers scholarships specifically for international students. These scholarships help reduce financial barriers for students who may be coming to Spain from other countries. The scholarships are aimed at encouraging global talent to study in Spain and contribute to the international diversity of the student body.
Graduates of the Bachelor in Fashion Business program at Instituto Europeo di Design (IED), Spain, are well-positioned to pursue a range of exciting and dynamic careers within the fashion industry. The program’s focus on both business and creative aspects equips students with the skills needed to excel in various roles across the fashion business spectrum.
Fashion Brand Manager: Oversee the development and marketing of fashion brands, ensuring that the brand's identity, positioning, and messaging align with market trends and consumer preferences. Fashion brand managers are responsible for driving brand growth and maintaining consistency across all platforms.
Fashion Marketing Manager: Develop and implement marketing strategies to promote fashion products and brands. Fashion marketing managers work closely with design teams, advertising agencies, and retailers to ensure effective campaigns that resonate with target consumers.
Retail Manager: Manage the day-to-day operations of fashion retail stores, focusing on sales strategies, customer experience, inventory management, and staff training. Retail managers ensure that stores meet business goals and offer a high level of service to customers.
Fashion Buyer: Responsible for selecting and purchasing the merchandise that will be sold in stores or online. Buyers analyze market trends, consumer preferences, and sales data to make purchasing decisions that align with the brand’s vision and business objectives.
E-commerce Manager: Oversee online retail operations, including website management, digital marketing strategies, and customer experience. E-commerce managers ensure that fashion brands effectively reach their target market through online platforms and drive sales.
Fashion PR and Communications Specialist: Manage public relations and communication efforts for fashion brands, including media outreach, event coordination, influencer partnerships, and content creation. PR specialists work to maintain the public image and visibility of a fashion brand.
Fashion Entrepreneur: Start and manage their own fashion business, whether it's a fashion label, e-commerce platform, or fashion consultancy. Graduates with entrepreneurial aspirations can apply their business acumen to build successful ventures in the fashion industry.
Sustainability Consultant: Work with fashion brands to implement sustainable practices in production, sourcing, and operations. Sustainability consultants help brands reduce their environmental impact while maintaining profitability and brand integrity.
Fashion Event Coordinator: Plan and execute fashion shows, product launches, pop-up shops, and industry events. Event coordinators are responsible for ensuring that events run smoothly, attracting key stakeholders, influencers, and media coverage.
Supply Chain Manager: Oversee the logistics and supply chain of fashion companies, ensuring efficient sourcing, manufacturing, and delivery of products. Supply chain managers play a critical role in ensuring that products reach the market in a timely and cost-effective manner.
Trend Forecaster: Analyze global fashion trends, consumer behavior, and cultural movements to predict upcoming fashion trends. Trend forecasters provide valuable insights that help fashion companies stay ahead of the market.
