BA (Hons) Business Design
The BA (Hons) Business Design at IED, Spain, equips students with the ...
BA Hons Fashion Marketing and Communication
Barcelona
INTAKE: September
Program Overview
The BA Hons Fashion Marketing and Communication program at Instituto Europeo di Design (IED), Spain, is designed to bridge the gap between creativity and business in the fashion industry. This program equips students with the knowledge and skills to develop innovative marketing strategies, build brand identity, and communicate effectively in a competitive global market. The course blends theoretical insights with practical applications, fostering professionals who excel in shaping the image and narrative of fashion brands.
Curriculum: The curriculum of the BA Hons Fashion Marketing and Communication program offers a comprehensive study of fashion marketing, public relations, and digital media. Core subjects include fashion branding, consumer behavior, content creation, digital communication strategies, and market analysis. Students are trained in emerging trends such as influencer marketing, e-commerce, and sustainable communication practices, while practical projects enhance their ability to craft compelling brand stories and marketing campaigns.
Research Focus: This program emphasizes research-based learning, encouraging students to explore the dynamics of consumer behavior, market trends, and the evolving role of technology in fashion communication. Through case studies and independent projects, students gain a deep understanding of the strategic aspects of marketing and communication in the global fashion industry.
Industry Engagement: IED fosters strong connections with leading fashion brands and communication agencies, offering students opportunities to engage with industry professionals through internships, live projects, and guest lectures. These collaborations provide practical exposure, allowing students to apply their skills to real-world scenarios while building a network of professional contacts.
Global Perspective: With a multicultural environment and campuses across Europe, IED provides students with a global outlook on fashion marketing and communication. The program integrates international case studies, cross-cultural projects, and opportunities for study exchanges, preparing students to navigate and influence the global fashion landscape effectively.
Location
Barcelona
Score
Tuition Fee
€ 16900
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 55% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS/TOEFL can be waived off. MOI (Medium of instruction- English) letter is required.
Instituto Europeo di Design (IED) Spain offers a variety of scholarships and financial aid options to international students who wish to pursue their studies in design, fashion, visual arts, and communication. These scholarships aim to support talented students and make design education more accessible to those who might face financial challenges. IED Spain’s scholarships are designed to reward academic excellence, creativity, and potential in the arts and design fields.
Merit-Based Scholarships: IED Spain offers merit-based scholarships to exceptional students who demonstrate outstanding academic performance, creativity, and potential in their chosen fields of study. These scholarships are typically awarded to students with excellent portfolios or those who have achieved top marks in previous academic qualifications. The scholarships may cover partial or full tuition fees, depending on the student's achievements.
Need-Based Scholarships: For students who may be facing financial difficulties, IED Spain provides need-based scholarships that offer assistance with tuition fees. These scholarships are aimed at ensuring that talented students, regardless of their financial situation, can access the educational opportunities offered by IED.
Program-Specific Scholarships: IED Spain offers scholarships for specific programs, including those related to fashion design, interior design, product design, and visual communication. These scholarships are designed to support students who wish to specialize in certain areas of study, and the awards may vary in amount depending on the program and the student’s eligibility.
Early Application Scholarships: Students who apply early for their programs may be eligible for early application scholarships. These scholarships are designed to encourage early decision-making and ensure that students secure a place in their desired program. They typically provide a discount on the tuition fees for students who meet the application deadlines.
International Student Scholarships: IED Spain recognizes the importance of welcoming students from around the world, and as such, offers scholarships specifically for international students. These scholarships help reduce financial barriers for students who may be coming to Spain from other countries. The scholarships are aimed at encouraging global talent to study in Spain and contribute to the international diversity of the student body.
Graduates of the BA Hons Fashion Marketing and Communication program at Instituto Europeo di Design (IED), Spain, have a wide array of career opportunities in the fashion and communication industries.
Fashion Marketing Manager: Develop and implement marketing strategies to promote fashion brands and products in a competitive market.
Brand Manager: Oversee the development and management of a brand’s image, ensuring consistency across all marketing and communication channels.
Fashion Public Relations Specialist: Build and maintain a positive public image for fashion brands by managing media relations, press releases, and promotional events.
Social Media Manager: Craft and execute social media strategies to engage audiences, increase brand visibility, and drive online sales.
Fashion Content Creator: Produce engaging content such as blogs, videos, and visuals that align with a brand’s identity and marketing goals.
Event Coordinator: Plan and execute fashion shows, product launches, and other promotional events that enhance a brand’s presence in the market.
Trend Analyst: Research and interpret market trends, consumer behavior, and emerging styles to provide actionable insights for brands.
E-commerce Specialist: Manage and optimize online platforms, enhancing user experience and driving sales through digital channels.
Advertising Strategist: Design and implement advertising campaigns that resonate with target audiences and elevate brand identity.
Sustainability Consultant: Advise fashion companies on integrating eco-friendly practices and ethical communication strategies.
