Bachelor of International Management - International Relations
Geneva Business School, located in Spain, offers a dynamic Bachelor of International Ma...
Master of International Management - Digital Marketing
Barcelona
INTAKE: Feb & Sept
Program Overview
Geneva Business School, located in Spain, offers a Master of International Management (MIM) program with a specialization in Digital Marketing. This innovative program is designed for students who are eager to dive into the dynamic and rapidly evolving digital marketing landscape. Combining traditional management skills with cutting-edge digital marketing strategies, the program prepares students for leadership roles in digital marketing, e-commerce, and online brand management across global markets. It provides a strong foundation in strategic thinking, digital tools, and global marketing trends, ensuring graduates are ready to lead marketing initiatives in multinational organizations.
Curriculum: The MIM with a focus on Digital Marketing at Geneva Business School is a rigorous program that integrates core management principles with the latest digital marketing techniques. The curriculum covers key topics such as digital advertising, social media marketing, content marketing, SEO/SEM, data analytics, customer relationship management (CRM), and e-commerce strategies. Students gain practical skills through case studies, hands-on projects, and exposure to the latest digital tools and platforms, ensuring they are prepared to manage complex marketing campaigns in a digital-first world.
Research Focus: Geneva Business School places a strong emphasis on research in the Digital Marketing specialization, encouraging students to explore the evolving nature of digital trends and their impact on global business. Research projects may cover emerging technologies like AI in marketing, the effectiveness of social media strategies, digital customer behavior analysis, and the role of data-driven marketing. Students are encouraged to engage with current challenges in digital marketing, fostering critical thinking and analytical skills to propose innovative solutions for global companies.
Industry Engagement: Geneva Business School offers substantial industry engagement opportunities, connecting students with professionals in the digital marketing field. Through internships, networking events, and partnerships with global brands and digital agencies, students gain hands-on experience and insights into industry practices. Additionally, guest lectures, workshops, and collaborations with marketing experts further enhance students' learning and provide them with the practical knowledge needed to succeed in the fast-paced digital marketing world.
Global Perspective: The Master of International Management in Digital Marketing is designed to provide students with a global perspective on marketing strategies. With a diverse, multicultural student body and a faculty with international expertise, the program ensures that students learn to adapt their digital marketing skills to various international markets. Students analyze global trends, regional digital preferences, and cross-border marketing challenges, preparing them to lead marketing initiatives in multinational companies and digital platforms worldwide.
Location
Barcelona
Score
Tuition Fee
€ 10900
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 55% or above in their bachelor's degree.
English Language Proficiency:
- IELTS/TOEFL can be waived off. MOI (Medium of instruction- English) letter is required.
Geneva Business School is providing financial support to international students through various scholarship opportunities. These scholarships are designed to help talented students pursue their education in Spain, regardless of their financial background. The school offers a range of scholarships based on academic merit, financial need, and specific criteria related to individual programs.
Merit-Based Scholarships: Geneva Business School offers merit-based scholarships to international students who demonstrate exceptional academic performance. These scholarships are awarded to students who have outstanding grades in previous studies and show potential for success in their chosen program. The scholarship percentage varies depending on the applicant’s achievements.
Need-Based Scholarships: For international students with financial challenges, Geneva Business School offers need-based scholarships. These scholarships are intended to assist students who may find it difficult to cover tuition and living expenses in Spain. To apply for a need-based scholarship, students must demonstrate financial need through the submission of relevant documents.
Early Application Scholarships: Students who apply early for admission to Geneva Business School may be eligible for early application scholarships. These scholarships reward students who demonstrate their commitment to starting their studies ahead of the standard application timeline.
Diversity Scholarships: In line with its international education and cultural diversity, Geneva Business School offers diversity scholarships to students from underrepresented countries. This scholarship is aimed at encouraging a more global and multicultural student body.
Alumni Scholarships: Geneva Business School provides scholarships for international students who are part of a family with previous graduates from the school. Alumni scholarships are an excellent way for returning students to benefit from their family’s connection with the institution.
Graduates of the Master of International Management (MIM) with a specialization in Digital Marketing from Geneva Business School are well-positioned to pursue diverse and rewarding careers in the digital marketing and business management sectors. The program’s focus on strategic digital marketing, e-commerce, and global brand management opens doors to high-level roles in multinational companies, digital agencies, and tech startups.
Digital Marketing Manager: Leading digital marketing campaigns across various platforms, including social media, SEO, email marketing, and digital advertising.
E-commerce Manager: Overseeing online sales strategies, customer experience optimization, and digital platform management for global retail brands.
SEO/SEM Specialist: Managing search engine optimization and search engine marketing strategies to enhance online visibility and drive web traffic for international brands.
Social Media Manager: Developing and executing social media strategies to build brand presence and engage with customers across multiple digital platforms on a global scale.
Content Marketing Manager: Creating and managing content strategies to engage and convert audiences through blogs, videos, social media, and other digital content.
Digital Analytics Specialist: Using data analytics tools to measure the effectiveness of digital marketing campaigns, track customer behavior, and optimize marketing strategies.
Brand Manager (Digital Focus): Overseeing the online presence and reputation of brands, ensuring consistent digital messaging across various platforms in international markets.
Customer Relationship Manager (CRM): Managing customer engagement strategies, implementing CRM tools, and optimizing digital touchpoints to enhance customer loyalty and retention.
