Bachelor of International Management - International Relations
Geneva Business School, located in Spain, offers a dynamic Bachelor of International Ma...
Bachelor of International Management - Digital Marketing
Barcelona, Madrid
INTAKE: Feb & Sept
Program Overview
The Bachelor of International Management - Digital Marketing program at Geneva Business School, Spain, is designed to provide students with a comprehensive understanding of business management combined with the specialized knowledge needed to succeed in the rapidly evolving digital marketing landscape. The program equips students with the skills required to manage digital marketing campaigns, analyze consumer behavior, and utilize cutting-edge technologies to drive business growth in an international context. Students learn to develop strategies that integrate digital marketing tools and platforms, preparing them to become leaders in the digital marketing field with a global outlook.
Curriculum: The curriculum of the Bachelor of International Management - Digital Marketing program blends fundamental business management courses with a focused study on digital marketing techniques and strategies. Students begin with core business courses in areas such as finance, marketing, human resources, and management, building a solid foundation in international business practices. The program then transitions into specialized digital marketing courses covering areas like social media marketing, SEO, content creation, email marketing, digital advertising, data analytics, and consumer behavior. The curriculum also includes hands-on learning experiences such as case studies, projects, and internships, allowing students to apply theoretical knowledge in real-world settings. Elective courses provide additional opportunities for students to tailor their studies to their specific interests within digital marketing, such as e-commerce, digital branding, and marketing automation.
Research Focus: Geneva Business School places a strong emphasis on research in the digital marketing field, encouraging students to explore emerging trends, technologies, and strategies. Research topics may include the impact of artificial intelligence on digital marketing, the effectiveness of data-driven marketing campaigns, social media marketing trends, consumer behavior in digital environments, and the role of mobile marketing in global business. The program fosters an analytical approach, encouraging students to use research to innovate and solve real-world challenges faced by businesses in the digital age. By engaging in independent research, students are prepared to contribute to the advancement of digital marketing practices and strategies, making them highly valuable in the global marketing industry.
Industry Engagement: Geneva Business School provides strong industry engagement opportunities through collaborations with global companies and digital marketing professionals. Students are exposed to the latest industry trends and best practices via guest lectures, industry networking events, and internships with leading digital marketing agencies and businesses. This practical engagement allows students to gain firsthand experience in executing digital marketing campaigns, managing online brand presence, and analyzing digital performance metrics. Students also participate in live projects and case studies, which simulate real-world challenges in the digital marketing sector. These industry interactions ensure that students are well-prepared to enter the workforce and handle the evolving demands of digital marketing professionals globally.
Global Perspective: The Bachelor of International Management - Digital Marketing program at Geneva Business School emphasizes a global perspective by addressing digital marketing practices and trends from an international viewpoint. Students explore how digital marketing strategies vary across regions and cultures, learning to navigate the challenges and opportunities presented by different markets. The program integrates global case studies, giving students insights into the digital marketing strategies used by leading international brands. By studying in a multicultural environment with peers from around the world, students gain the cross-cultural communication skills necessary to work in diverse digital marketing teams and cater to global audiences. The program prepares graduates to manage digital marketing strategies across borders, understanding the nuances of global digital economies and consumer behavior.
Location
Barcelona, Madrid
Score
Tuition Fee
€ 15900
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 55% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS/TOEFL can be waived off. MOI (Medium of instruction- English) letter is required.
Geneva Business School is providing financial support to international students through various scholarship opportunities. These scholarships are designed to help talented students pursue their education in Spain, regardless of their financial background. The school offers a range of scholarships based on academic merit, financial need, and specific criteria related to individual programs.
Merit-Based Scholarships: Geneva Business School offers merit-based scholarships to international students who demonstrate exceptional academic performance. These scholarships are awarded to students who have outstanding grades in previous studies and show potential for success in their chosen program. The scholarship percentage varies depending on the applicant’s achievements.
Need-Based Scholarships: For international students with financial challenges, Geneva Business School offers need-based scholarships. These scholarships are intended to assist students who may find it difficult to cover tuition and living expenses in Spain. To apply for a need-based scholarship, students must demonstrate financial need through the submission of relevant documents.
Early Application Scholarships: Students who apply early for admission to Geneva Business School may be eligible for early application scholarships. These scholarships reward students who demonstrate their commitment to starting their studies ahead of the standard application timeline.
Diversity Scholarships: In line with its international education and cultural diversity, Geneva Business School offers diversity scholarships to students from underrepresented countries. This scholarship is aimed at encouraging a more global and multicultural student body.
Alumni Scholarships: Geneva Business School provides scholarships for international students who are part of a family with previous graduates from the school. Alumni scholarships are an excellent way for returning students to benefit from their family’s connection with the institution.
Graduates of the Bachelor of International Management - Digital Marketing program at Geneva Business School, Spain, are well-equipped to pursue a wide range of exciting career paths in the dynamic digital marketing landscape. With specialized knowledge in both international business management and digital marketing, students are prepared for roles that require a combination of strategic thinking, technical expertise, and creativity.
Digital Marketing Manager: Overseeing and managing digital marketing campaigns, including social media, SEO, PPC, content marketing, and email marketing, with the goal of driving traffic and generating leads for businesses.
SEO Specialist: Optimizing websites and online content to improve their ranking on search engines, ensuring businesses are visible to their target audience through organic search results.
Social Media Manager: Developing and executing social media strategies to build a brand’s online presence, engage with customers, and grow a business’s audience across platforms like Facebook, Instagram, Twitter, and LinkedIn.
Content Marketing Strategist: Planning and creating content strategies that resonate with target audiences, while driving engagement, brand awareness, and conversions through blog posts, videos, infographics, and more.
PPC (Pay-Per-Click) Manager: Managing paid advertising campaigns on platforms like Google Ads, Facebook Ads, and other online platforms, optimizing ads to maximize ROI and generate high-quality leads.
Email Marketing Manager: Designing, executing, and analyzing email marketing campaigns to nurture leads, build customer relationships, and drive conversions through personalized and targeted emails.
E-Commerce Manager: Overseeing online retail operations, including website management, digital marketing strategies, and customer engagement techniques, ensuring a smooth and profitable e-commerce experience.
Data Analyst (Digital Marketing): Analyzing digital marketing data to track campaign performance, measure ROI, and provide insights that inform business strategies and decision-making in digital marketing.
Digital Brand Manager: Managing the online reputation and identity of a brand, ensuring consistency across digital channels, and using digital strategies to enhance brand visibility and loyalty.
Affiliate Marketing Manager: Managing relationships with affiliate marketers, creating campaigns, and tracking performance to drive sales and generate revenue through affiliate partnerships.
Influencer Marketing Manager: Collaborating with influencers to create effective marketing campaigns that promote a brand, service, or product, leveraging the influencer’s audience to increase brand reach and sales.
Marketing Automation Specialist: Implementing and managing marketing automation tools to streamline digital marketing processes, track customer behaviors, and optimize marketing efforts for maximum efficiency and effectiveness.
