Bachelor of International Management - International Relations
Geneva Business School, located in Spain, offers a dynamic Bachelor of International Ma...
Bachelor of International Management - Entertainment Industry
Barcelona, Madrid
INTAKE: September
Program Overview
Geneva Business School in Spain offers a Bachelor of International Management with a specialization in the Entertainment Industry. This program is designed to provide students with the knowledge and skills necessary to succeed in the rapidly evolving global entertainment sector. The curriculum combines core business management principles with specialized courses that address the unique challenges of the entertainment industry, such as media management, film production, and entertainment law. Students are prepared for leadership roles within international entertainment organizations, media companies, and cultural institutions, providing them with a comprehensive understanding of both business and creative elements in the entertainment world.
Curriculum: The Bachelor of International Management - Entertainment Industry program at Geneva Business School has a dynamic and comprehensive curriculum that integrates fundamental business management courses with entertainment-specific modules. Core business subjects include finance, marketing, human resource management, and strategic management, while entertainment-focused courses cover areas like media economics, film production, event management, music industry management, and digital content creation. The curriculum is designed to help students develop a deep understanding of the entertainment landscape, offering practical, hands-on experiences through internships and projects. Students are also encouraged to work on real-world case studies, providing them with invaluable insights into the entertainment business.
Research Focus: Geneva Business School emphasizes research in the field of entertainment management, focusing on industry trends, consumer behavior, and technological advancements shaping the global entertainment sector. Students are encouraged to conduct independent research on topics such as the impact of digital platforms on traditional media, the evolution of music and film industries, and the growing role of streaming services. Research projects also explore new business models in the entertainment industry, such as the rise of influencer marketing, virtual reality experiences, and esports. This research-focused approach equips students with the analytical skills necessary to innovate and lead in the fast-paced world of entertainment.
Industry Engagement: Geneva Business School’s Bachelor of International Management - Entertainment Industry program benefits from strong industry ties, with the school actively collaborating with media companies, film studios, music labels, event organizers, and entertainment professionals. These partnerships provide students with opportunities to engage in internships, networking events, and industry seminars. Students gain direct exposure to the entertainment industry through guest lectures by leading professionals, industry field trips, and collaborative projects with companies in the entertainment sector. This real-world engagement ensures students are prepared for the practical challenges and dynamic demands of the entertainment industry.
Global Perspective: Geneva Business School places a strong emphasis on developing a global perspective among students, particularly in the context of the entertainment industry. The program includes a diverse range of international case studies, enabling students to understand how entertainment is consumed across different cultures and regions. Students work alongside peers from various backgrounds, fostering cross-cultural communication and collaboration skills. The program’s global approach also explores international media laws, global distribution networks, and the impact of globalization on entertainment content. This ensures that graduates are equipped to succeed in the globalized and interconnected entertainment industry.
Location
Barcelona, Madrid
Score
Tuition Fee
€ 15900
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 55% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS/TOEFL can be waived off. MOI (Medium of instruction- English) letter is required.
Geneva Business School is providing financial support to international students through various scholarship opportunities. These scholarships are designed to help talented students pursue their education in Spain, regardless of their financial background. The school offers a range of scholarships based on academic merit, financial need, and specific criteria related to individual programs.
Merit-Based Scholarships: Geneva Business School offers merit-based scholarships to international students who demonstrate exceptional academic performance. These scholarships are awarded to students who have outstanding grades in previous studies and show potential for success in their chosen program. The scholarship percentage varies depending on the applicant’s achievements.
Need-Based Scholarships: For international students with financial challenges, Geneva Business School offers need-based scholarships. These scholarships are intended to assist students who may find it difficult to cover tuition and living expenses in Spain. To apply for a need-based scholarship, students must demonstrate financial need through the submission of relevant documents.
Early Application Scholarships: Students who apply early for admission to Geneva Business School may be eligible for early application scholarships. These scholarships reward students who demonstrate their commitment to starting their studies ahead of the standard application timeline.
Diversity Scholarships: In line with its international education and cultural diversity, Geneva Business School offers diversity scholarships to students from underrepresented countries. This scholarship is aimed at encouraging a more global and multicultural student body.
Alumni Scholarships: Geneva Business School provides scholarships for international students who are part of a family with previous graduates from the school. Alumni scholarships are an excellent way for returning students to benefit from their family’s connection with the institution.
raduates of the Bachelor of International Management - Entertainment Industry program at Geneva Business School are well-equipped for a variety of dynamic and high-demand roles in the global entertainment sector. The combination of business management skills and specialized knowledge of the entertainment industry opens up a wide range of career opportunities.
Entertainment Manager: Overseeing the day-to-day operations of entertainment venues, managing talent, and coordinating events like concerts, theater productions, and film screenings.
Film or Television Producer: Managing film or TV projects from concept to completion, including budgeting, production, and distribution, ensuring projects are completed on time and within budget.
Music Industry Professional: Working with artists, record labels, and production companies to manage the production, marketing, and distribution of music content globally.
Event Manager: Planning and executing large-scale entertainment events such as music festivals, conferences, and live performances, handling logistics, promotion, and customer engagement.
Digital Content Manager: Creating, managing, and distributing digital content, including video, music, and multimedia, across platforms such as YouTube, Instagram, and streaming services.
Talent Agent or Manager: Representing artists, actors, musicians, or performers, helping them secure work, negotiate contracts, and build their personal brand.
Brand Manager in Entertainment: Overseeing the marketing and branding of entertainment products or services, developing strategies to enhance brand recognition and customer loyalty.
Marketing Manager (Entertainment): Developing and implementing marketing strategies for entertainment companies, from film promotions to concert tours and digital media campaigns.
Media Planner/Buyer: Working for advertising agencies or media companies to plan and purchase advertising space on various media platforms for entertainment-related content.
Entertainment Consultant: Advising entertainment businesses on market trends, business strategies, content creation, and digital transformation to ensure success in the competitive global market.
