Master in Tourism, Hospitality, and Spanish Culture
The Master in Tourism, Hospitality, and Spanish Culture at Internation...
Master in Creation, Management and Storage of Digital Contents
Valencia
INTAKE: Jan, June & Sept
Program Overview
The Master in Creation, Management, and Storage of Digital Contents at the International Hotel Management Gastronomy School in Spain offers an innovative curriculum designed to address the growing need for digital expertise in the hospitality and tourism industries. The program is tailored to students who aim to master the creation, organization, and management of digital content used in marketing, communications, and customer engagement. With a focus on the hospitality, tourism, and gastronomy sectors, this master's program prepares graduates to lead the digital transformation in these industries by using advanced tools and technologies to craft and manage content that enhances brand presence, drives customer engagement, and optimizes operational workflows.
Curriculum: The curriculum for the Master in Creation, Management, and Storage of Digital Contents covers a comprehensive range of topics, including digital content creation, multimedia design, data management, digital marketing strategies, and cloud storage solutions. Students will learn how to create compelling digital content for various platforms, from social media and websites to mobile apps, as well as how to efficiently manage and store large volumes of digital assets. The program also emphasizes the strategic use of digital content to strengthen customer relationships, improve business performance, and optimize user experiences within the hospitality and tourism sectors. Students will gain hands-on experience through practical assignments and real-world projects, ensuring they are well-prepared to apply their knowledge in a professional environment.
Research Focus: The research focus of the program centers on how digital content can be effectively created, managed, and stored to maximize value in the hospitality and tourism industries. Students are encouraged to explore innovative approaches to content creation, including virtual reality (VR), augmented reality (AR), and interactive media, and how these can be integrated into digital marketing strategies. Research topics may also cover data storage systems, digital asset management, and the role of content in enhancing customer engagement and retention. Additionally, the program explores how digital content can be used to personalize customer experiences, track trends, and optimize business operations in the context of rapidly changing digital landscapes.
Industry Engagement: The International Hotel Management Gastronomy School maintains strong connections with leading companies in the hospitality, tourism, and technology industries, providing students with numerous opportunities for industry engagement. Through internships, partnerships with global hotel chains, digital agencies, and tourism organizations, students gain valuable real-world experience in creating and managing digital content. The school also facilitates workshops, guest lectures, and networking events with industry professionals, enabling students to connect with experts and stay updated on the latest trends and technologies in digital content management. This engagement ensures that graduates are ready to meet the demands of the industry and can apply cutting-edge techniques to real-world challenges.
Global Perspective: With a diverse, international student body and faculty, the program offers a global perspective on the creation, management, and storage of digital content. Students will gain insights into how digital content is used across different cultural contexts, ensuring they are prepared to work in a globalized hospitality and tourism industry. The program also addresses global trends in digital marketing, customer behavior, and technology, equipping students to craft digital content strategies that are relevant to diverse markets worldwide. This international outlook enables students to develop a deep understanding of global digital content strategies and how to apply them effectively in various regions.
Location
Valencia
Score
Tuition Fee
€ 6000
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 55% or above in their bachelor's degree.
English Language Proficiency:
- IELTS/TOEFL can be waived off. MOI (Medium of instruction- English) letter is required.
The International Hotel Management Gastronomy School (IHMGS) in Spain offers a variety of scholarship opportunities for international students to help make their education more affordable. These scholarships are designed to recognize academic excellence, support students with financial needs, and attract talented individuals from around the world to study in Spain. The scholarships offered by IHMGS aim to ease the financial burden of tuition fees while ensuring that students can focus on their studies and career development.
Merit-Based Scholarships: IHMGS offers merit-based scholarships to outstanding international students who demonstrate exceptional academic achievements. These scholarships are awarded based on the student’s previous academic records, including high school or undergraduate grades, and their potential for success in the hospitality and gastronomy fields. Students who excel in their academic performance are eligible to receive partial or full tuition coverage, depending on the scholarship criteria.
Need-Based Scholarships: The school also offers need-based scholarships for students who require financial assistance to pursue their studies at IHMGS. These scholarships are aimed at students who have demonstrated a genuine need for financial support. To apply for a need-based scholarship, international students must submit financial documentation along with their application to demonstrate their financial situation.
Early Application Scholarships: International students who apply early to IHMGS may be eligible for an early application scholarship. This scholarship is designed to encourage early enrollment and is typically available to students who complete their application process well in advance of the program’s start date. The early application scholarship may cover part of the tuition fees, making it a valuable opportunity for students looking to secure a place at the school and benefit from reduced costs.
Partner Organization Scholarships: IHMGS collaborates with various international hospitality organizations and institutions to offer scholarships to students affiliated with these partners. These scholarships aim to strengthen the school’s relationships with global hospitality networks and to provide students with the opportunity to study in a world-class institution. Students from partner organizations may be eligible for discounts or full tuition coverage based on the agreement between IHMGS and the partner.
Cultural Diversity Scholarships: In an effort to promote a diverse student body, IHMGS offers cultural diversity scholarships to international students from underrepresented regions. These scholarships encourage students from various cultural and geographical backgrounds to apply and experience Spain’s rich hospitality and culinary traditions. Cultural diversity scholarships aim to foster an inclusive learning environment and promote global understanding within the school’s community.
Graduates of the Master in Creation, Management, and Storage of Digital Contents at the International Hotel Management Gastronomy School in Spain are well-positioned to pursue a range of career opportunities in the hospitality, tourism, and digital content industries.
Digital Content Manager: Overseeing the creation, organization, and distribution of digital content across various platforms, ensuring it aligns with branding, marketing goals, and customer engagement strategies within hospitality and tourism organizations.
Content Strategist: Developing and executing content strategies that drive customer engagement and enhance brand presence, focusing on the effective use of digital content in marketing and communications.
Digital Marketing Manager: Leading digital marketing initiatives that utilize digital content for social media, websites, and mobile applications to attract and retain customers in the hospitality and tourism sectors.
Multimedia Designer: Creating visual and multimedia content such as videos, graphics, and interactive media for digital platforms to enhance the customer experience and promote hospitality services.
Content Operations Manager: Managing the day-to-day operations of digital content production and distribution, ensuring smooth workflows, quality control, and effective use of resources.
Digital Project Manager: Overseeing projects related to the creation, storage, and management of digital content, ensuring they are completed on time, within budget, and meet the needs of stakeholders in the hospitality and tourism industries.
Data Management Specialist: Specializing in the storage, organization, and retrieval of large volumes of digital content and data, ensuring that systems are optimized for easy access and security.
E-commerce Content Manager: Managing digital content for online platforms, ensuring the delivery of accurate and compelling product information, images, and descriptions to attract customers to hospitality websites and online booking systems.
Customer Experience Manager (Digital Content Focus): Utilizing digital content to personalize customer experiences, optimize user interactions, and improve engagement through tailored content and marketing strategies.
