BSc in Computer Science
The BSc in Computer Science at Schiller International University is de...
BSc in International Marketing
Madrid
INTAKE: September
Program Overview
The BSc in International Marketing at Schiller International University, Madrid Campus, is designed to provide students with the knowledge and skills needed to succeed in the dynamic world of global marketing. The program emphasizes a comprehensive understanding of international marketing strategies, consumer behavior, and market analysis within diverse global markets. Students are equipped with the tools to navigate the challenges of international business, including marketing in different cultural, economic, and political environments. This program prepares graduates for leadership roles in multinational companies, advertising agencies, and marketing firms operating across borders.
Curriculum: The curriculum of the BSc in International Marketing at Schiller International University combines essential business principles with specialized courses in international marketing, consumer behavior, digital marketing, and global market research. Core subjects include international branding, market segmentation, marketing communication strategies, e-commerce, and social media marketing. The program integrates theory with practical experience, offering opportunities for case studies, simulations, and industry projects that allow students to apply their learning to real-world scenarios. Students also explore emerging trends in marketing, such as sustainability and the impact of digital technologies on global marketing practices.
Research Focus: Schiller International University emphasizes research in the BSc in International Marketing program, encouraging students to explore topics that are central to the evolving global marketing landscape. Students may focus on subjects such as cross-cultural marketing, global advertising strategies, the influence of social media on consumer behavior, and the development of sustainable marketing practices. Research activities are designed to enhance critical thinking and analytical skills, preparing students to contribute to innovations in the international marketing field. Students are encouraged to conduct independent research, fostering a deeper understanding of global marketing challenges and opportunities.
Industry Engagement: The BSc in International Marketing program at Schiller International University places a strong emphasis on industry engagement, ensuring that students are well-prepared to enter the competitive global marketing workforce. Through internships, industry projects, and networking opportunities, students gain practical experience and develop professional connections in the marketing industry. The university has strong ties with leading international marketing firms, multinational companies, and global brands, offering students access to real-world marketing challenges. Guest speakers, industry panels, and site visits further enhance students' exposure to the marketing industry and provide insights into the latest trends and best practices in global marketing.
Global Perspective: The BSc in International Marketing program at Schiller International University is designed with a global perspective, providing students with the tools to succeed in diverse cultural and economic environments. The program attracts students from around the world, allowing for a cross-cultural exchange of ideas and experiences. Students learn to navigate the complexities of marketing across different countries and regions, gaining a deep understanding of how cultural differences, political climates, and economic factors influence marketing strategies. The global nature of the program, combined with the university’s international network of alumni and industry partners, ensures that graduates are well-prepared to work in multinational organizations or start their own international marketing ventures.
Location
Madrid
Score
Tuition Fee
€ 15400
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS/TOEFL can be waived off. MOI (Medium of instruction- English) letter is required.
Schiller International University, Madrid Campus, is supporting international students financially, providing a range of scholarship opportunities to help reduce the cost of education. These scholarships are designed to attract highly qualified students from diverse backgrounds and assist them in achieving their academic and career goals.
Merit-Based Scholarships: Schiller International University offers merit-based scholarships for exceptional students who demonstrate outstanding academic achievements. These scholarships are awarded based on academic performance and are available for both undergraduate and postgraduate students. The scholarship amount can vary depending on the student’s academic qualifications and achievements.
Need-Based Scholarships: For students who may face financial challenges in funding their studies, Schiller International University offers need-based scholarships. These scholarships are designed to provide financial assistance to students based on their economic situation. International students must provide relevant documentation to demonstrate their financial need to be considered for these scholarships.
Program-Specific Scholarships: Schiller International University also provides scholarships that are specific to certain programs or fields of study. Students applying for particular programs may be eligible for scholarships based on their chosen major. For example, students pursuing international relations, business administration, or other specialized programs may have access to unique scholarships that help support their education.
Partner Institution Scholarships: Schiller International University has established partnerships with various institutions worldwide, and as part of these collaborations, students from partner universities or organizations may be eligible for specific scholarships. These scholarships are often designed to encourage cross-cultural exchange and international cooperation.
Alumni Scholarships: Alumni of Schiller International University who wish to pursue further studies at the university can benefit from alumni-specific scholarships. These scholarships are designed to recognize and reward the continued commitment to academic excellence and the Schiller community.
The BSc in International Marketing from Schiller International University, Madrid Campus, equips graduates with the knowledge, skills, and global perspective required to pursue a wide range of career opportunities in marketing, branding, and digital advertising, positioning them for success in the ever-evolving international business landscape.
Global Marketing Manager: Graduates of the BSc in International Marketing can take on roles as global marketing managers, overseeing marketing strategies and campaigns for multinational companies. They are responsible for ensuring that a company’s products and services meet the needs of diverse international markets, managing cross-border advertising, and analyzing market data to drive growth in global regions.
Brand Manager: Graduates can pursue careers as brand managers, working to develop and manage the image of a company’s products or services in international markets. They focus on brand positioning, consumer perception, and creating strategies that enhance brand visibility and loyalty across different cultures and demographics.
Market Research Analyst: With a strong foundation in data analysis, graduates can work as market research analysts, gathering and analyzing data to help companies understand global market trends, consumer preferences, and competitive landscapes. This role is critical in shaping international marketing strategies and ensuring that businesses make informed decisions.
Digital Marketing Specialist: Graduates can specialize in digital marketing, managing online advertising campaigns, SEO (Search Engine Optimization), social media strategy, and content creation to help companies reach international audiences. With the growing importance of online platforms, digital marketing expertise is highly sought after in the global marketing industry.
Advertising Director: Graduates can pursue careers as advertising directors, responsible for creating and overseeing advertising campaigns for global brands. This includes managing creative teams, budgeting, and collaborating with international media outlets to ensure the success of global marketing initiatives.
Sales Manager (International): Graduates can work as international sales managers, overseeing sales teams and developing strategies to increase product sales across multiple countries. They work closely with marketing teams to align sales efforts with global marketing strategies and build relationships with key international clients.
International Public Relations (PR) Specialist: Graduates can work in public relations, managing the global public image of companies, handling communications with international media outlets, and crafting strategies to engage with a diverse audience. This role involves managing reputation, organizing international press releases, and developing PR campaigns that resonate across cultural boundaries.
E-commerce Manager: Graduates can work as e-commerce managers for international retail brands or platforms, focusing on driving online sales through global digital channels. This includes overseeing international product listings, online promotions, and customer engagement strategies to increase e-commerce performance in diverse markets.
Tourism Marketing Manager: Graduates can work in the tourism sector, developing marketing campaigns that attract international travelers to destinations. As tourism continues to grow globally, professionals in this field are in high demand, particularly in roles that promote destinations, hotels, and travel packages to international audiences.
Consultant for International Marketing Strategies: Graduates can work as independent consultants, helping businesses develop effective marketing strategies for expanding into international markets. This involves advising on market entry strategies, customer segmentation, and localizing marketing efforts to align with global trends.
