Bachelor of Business Administration
EU Business School, Spain, offers a dynamic and internationally focused Bachelor of Bus...
Masters in Digital Marketing, Transformation & Design Thinking
Barcelona
INTAKE: Jan, April & Oct
Program Overview
The Master in Digital Marketing, Transformation & Design Thinking at EU Business School, Spain, is a forward-thinking program that prepares students to lead digital transformation initiatives and harness the power of design thinking in marketing strategies. This program is ideal for individuals seeking to develop expertise in the rapidly evolving digital marketing landscape, focusing on the integration of emerging technologies, data analytics, and creative problem-solving methods. It equips students with the skills to design and implement innovative marketing strategies that align with business goals while embracing the challenges and opportunities presented by digital disruption.
Curriculum: The curriculum of the Master in Digital Marketing, Transformation & Design Thinking combines core digital marketing techniques with a deep dive into transformative business strategies and human-centered design. Students will cover a range of subjects such as digital marketing strategy, social media marketing, SEO/SEM, content marketing, and customer experience management, alongside advanced topics like digital transformation, data-driven decision-making, and innovation in marketing. The design thinking approach is integrated throughout the program, empowering students to tackle marketing challenges creatively and effectively by putting the customer at the center of every decision. The program also emphasizes practical skills, including hands-on projects and case studies, allowing students to apply theoretical knowledge in real-world scenarios.
Research Focus: The research focus of this program is centered around the intersection of digital marketing, business transformation, and design thinking methodologies. Students are encouraged to explore how digital tools and technologies can reshape consumer behavior, optimize marketing processes, and drive business innovation. Topics such as user experience (UX) design, customer journey mapping, AI in marketing, and the role of big data in marketing strategies are key areas of research. The program also highlights the importance of sustainable marketing practices and ethical considerations in the age of digital disruption. Research opportunities provide students with the platform to contribute to the evolving field of digital marketing and transformation.
Industry Engagement: EU Business School emphasizes strong industry engagement to ensure students gain exposure to real-world marketing challenges. Through partnerships with leading global companies and experts, students benefit from opportunities such as internships, industry-led projects, guest lectures, and networking events. These interactions give students a deep understanding of the industry's current trends and provide them with insights into the latest tools and strategies used by top brands. Industry engagement helps bridge the gap between academic learning and professional practice, ensuring graduates are well-prepared for leadership roles in the dynamic world of digital marketing and transformation.
Global Perspective: The Master in Digital Marketing, Transformation & Design Thinking adopts a global perspective by addressing the impact of digital marketing strategies across diverse markets and cultures. The program provides students with the knowledge needed to adapt digital marketing campaigns to different global audiences, taking into account regional preferences, technological advancements, and cultural nuances. EU Business School’s diverse student body and international faculty further enhance the global outlook of the program, offering students the opportunity to collaborate with peers from various backgrounds and gain insights into international marketing strategies. This global perspective is crucial for students who aim to take on leadership roles in multinational organizations or in digital marketing agencies working with international clients.
Location
Barcelona
Score
IELTS 6.5
Tuition Fee
€ 16350
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 60% or above in their bachelor's degree.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 89.
EU Business School in Spain offers a range of scholarship opportunities to international students pursuing undergraduate, graduate, and MBA programs. These scholarships are designed to make higher education more accessible and provide financial assistance to talented students who demonstrate academic excellence, leadership potential, and financial need.
Academic Excellence Scholarship: EU Business School rewards students with outstanding academic achievements through its Academic Excellence Scholarship. This scholarship is awarded based on the student’s high academic performance and exceptional grades in previous studies. The amount awarded varies depending on the level of study and is intended to encourage and support the student’s academic journey.
Sports Scholarship: For students who have demonstrated significant athletic ability, EU Business School offers Sports Scholarships. These scholarships are designed for talented athletes who can contribute to the university’s sports teams and represent the institution in various competitions. The sports scholarship helps cover a portion of the tuition fees, supporting students in balancing their academic and athletic pursuits.
Diversity Scholarship: EU Business School values diversity and internationalism, and its Diversity Scholarship is offered to students from diverse cultural and geographical backgrounds. This scholarship aims to promote an inclusive learning environment by attracting students from all over the world. Applicants who can demonstrate their potential to contribute to the global diversity of the student body may be eligible for this scholarship.
Entrepreneurship Scholarship: EU Business School encourages students with a passion for entrepreneurship to apply for the Entrepreneurship Scholarship. This scholarship is intended for students who show promise in developing innovative business ideas or have a strong interest in starting their own ventures. It provides financial support to students pursuing business programs with a focus on entrepreneurial skills and innovation.
Need-Based Scholarship: EU Business School also offers need-based scholarships to international students who require financial assistance to pursue their studies. These scholarships are awarded based on the student’s financial situation and are designed to make education more accessible to those who may otherwise struggle to afford the tuition fees. To apply, students must provide evidence of financial need.
Regional Scholarships: EU Business School provides regional scholarships to students from specific countries or regions, promoting diversity within the international student body. These scholarships are typically offered to students from regions such as Latin America, Africa, and Asia, offering a partial reduction in tuition fees.
Graduates of the Master in Digital Marketing, Transformation & Design Thinking from EU Business School, Spain, are well-equipped to pursue careers in a wide range of roles that blend digital marketing expertise with business transformation and innovative design methodologies. The program’s emphasis on data-driven decision-making, digital tools, and human-centered design thinking prepares graduates for leadership positions in various industries.
Digital Marketing Manager: Overseeing and managing digital marketing campaigns across multiple channels, including social media, search engines, email, and display advertising, to drive brand awareness, customer engagement, and sales.
Marketing Director: Leading and executing a company’s overall marketing strategy, with a strong focus on digital transformation, ensuring the integration of innovative tools and techniques to maximize marketing effectiveness.
E-commerce Manager: Managing online retail platforms, developing strategies to optimize sales, customer experience, and product visibility, while leveraging digital tools to analyze and enhance e-commerce performance.
UX/UI Designer: Creating user-centric digital experiences by applying design thinking principles to improve the functionality, accessibility, and overall user experience of websites, apps, and digital platforms.
Content Marketing Manager: Developing and managing content strategies across digital channels, focusing on storytelling, brand messaging, and SEO to engage target audiences and support business goals.
Data Analyst: Analyzing data collected from digital marketing campaigns, customer behavior, and market trends, and providing actionable insights to inform future marketing strategies and digital initiatives.
Social Media Manager: Creating and executing social media strategies across various platforms to build brand loyalty, engage with customers, and drive traffic to websites, ensuring that marketing campaigns align with business objectives.
Digital Transformation Consultant: Advising companies on how to integrate digital technologies into their marketing strategies, helping them adapt to new digital tools, platforms, and data analytics systems for improved decision-making and innovation.
Product Manager: Leading the development and management of digital products, utilizing design thinking and digital marketing insights to ensure products meet customer needs and deliver value to businesses.
Creative Director: Leading the creative direction of digital marketing campaigns, ensuring that marketing materials, visual content, and overall messaging are aligned with the brand's vision and digital transformation goals.
Brand Manager: Overseeing the development and execution of brand strategies, ensuring consistency across all digital touchpoints, and integrating innovative marketing techniques to enhance brand presence in the market.
