Bachelor of Business Administration
EU Business School, Spain, offers a dynamic and internationally focused Bachelor of Bus...
Masters in Digital Business
Barcelona
INTAKE: Jan, April & Oct
Program Overview
The Masters in Digital Business at EU Business School, Spain, is designed to equip students with the essential skills and knowledge to navigate the ever-evolving digital landscape. The program focuses on the integration of digital technologies into business strategies, emphasizing the need for data-driven decision-making, digital transformation, and innovation. Students gain expertise in areas such as digital marketing, e-commerce, and social media management, positioning them for success in a variety of digital-centric careers. This program prepares students to become leaders who can drive digital change and manage digital projects across multiple industries.
Curriculum: The curriculum for the Masters in Digital Business at EU Business School covers a broad range of topics that are crucial for succeeding in the digital age. Core subjects include digital business strategy, e-commerce, data analytics, digital marketing, and customer relationship management (CRM). The program also includes elective courses allowing students to specialize in areas such as mobile commerce, digital branding, or digital finance. The hands-on approach to learning is reinforced with real-world case studies, interactive simulations, and project-based assessments that mirror the challenges faced by businesses in today's digital economy. Students also gain knowledge of emerging technologies such as artificial intelligence (AI), blockchain, and the Internet of Things (IoT), further enhancing their expertise in digital business operations.
Research Focus: The research focus of the Masters in Digital Business at EU Business School emphasizes the exploration of how digital technologies are reshaping industries, business models, and consumer behaviors. Research topics include digital transformation, data-driven marketing, digital supply chain management, and the impact of digital disruption on traditional businesses. Faculty members actively engage in research on emerging digital trends, including the role of AI and big data in decision-making processes and their application in improving business efficiencies. Students are encouraged to participate in research projects that address contemporary challenges in the digital economy, providing them with an in-depth understanding of how digital tools and platforms influence strategic business decisions.
Industry Engagement: Industry engagement is a key component of the Masters in Digital Business program, providing students with opportunities to interact with digital business leaders, entrepreneurs, and professionals. EU Business School partners with a wide range of organizations in the digital and tech sectors to offer students internships, industry-led projects, and guest lectures from experts in digital business and innovation. These partnerships allow students to apply their learning in real-world settings, gain valuable networking opportunities, and acquire insights from professionals at the forefront of digital transformation. This direct engagement with industry experts ensures that students are not only academically prepared but also ready to meet the demands of the digital business world.
Global Perspective: The Masters in Digital Business at EU Business School incorporates a global perspective by focusing on the international nature of digital commerce and the impact of global digital trends. Students are exposed to case studies, projects, and business strategies that span different geographic regions, enhancing their understanding of the global digital economy. With a diverse student body representing various countries, the program fosters cross-cultural collaboration, allowing students to learn from diverse perspectives and expand their professional network globally. This international outlook prepares graduates to lead digital business initiatives in multinational environments and respond effectively to the challenges posed by global digital markets.
Location
Barcelona
Score
IELTS 6.5
Tuition Fee
€ 16350
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 60% or above in their bachelor's degree.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 89.
EU Business School in Spain offers a range of scholarship opportunities to international students pursuing undergraduate, graduate, and MBA programs. These scholarships are designed to make higher education more accessible and provide financial assistance to talented students who demonstrate academic excellence, leadership potential, and financial need.
Academic Excellence Scholarship: EU Business School rewards students with outstanding academic achievements through its Academic Excellence Scholarship. This scholarship is awarded based on the student’s high academic performance and exceptional grades in previous studies. The amount awarded varies depending on the level of study and is intended to encourage and support the student’s academic journey.
Sports Scholarship: For students who have demonstrated significant athletic ability, EU Business School offers Sports Scholarships. These scholarships are designed for talented athletes who can contribute to the university’s sports teams and represent the institution in various competitions. The sports scholarship helps cover a portion of the tuition fees, supporting students in balancing their academic and athletic pursuits.
Diversity Scholarship: EU Business School values diversity and internationalism, and its Diversity Scholarship is offered to students from diverse cultural and geographical backgrounds. This scholarship aims to promote an inclusive learning environment by attracting students from all over the world. Applicants who can demonstrate their potential to contribute to the global diversity of the student body may be eligible for this scholarship.
Entrepreneurship Scholarship: EU Business School encourages students with a passion for entrepreneurship to apply for the Entrepreneurship Scholarship. This scholarship is intended for students who show promise in developing innovative business ideas or have a strong interest in starting their own ventures. It provides financial support to students pursuing business programs with a focus on entrepreneurial skills and innovation.
Need-Based Scholarship: EU Business School also offers need-based scholarships to international students who require financial assistance to pursue their studies. These scholarships are awarded based on the student’s financial situation and are designed to make education more accessible to those who may otherwise struggle to afford the tuition fees. To apply, students must provide evidence of financial need.
Regional Scholarships: EU Business School provides regional scholarships to students from specific countries or regions, promoting diversity within the international student body. These scholarships are typically offered to students from regions such as Latin America, Africa, and Asia, offering a partial reduction in tuition fees.
Graduates of the Masters in Digital Business from EU Business School, Spain, are well-equipped to pursue a wide range of high-demand career options in the fast-evolving digital landscape. This program emphasizes the development of key digital skills and strategic thinking, opening doors to a variety of roles across industries.
Digital Marketing Manager: Overseeing and implementing digital marketing strategies to increase brand awareness, engagement, and conversion rates. This role requires proficiency in SEO, SEM, social media marketing, and data analytics.
E-commerce Manager: Managing and optimizing online sales platforms, ensuring a seamless customer experience, and driving business growth through digital channels.
Digital Transformation Consultant: Helping organizations leverage digital tools and technologies to transform business processes, enhance efficiency, and stay competitive in a digital-first world.
Data Analyst/Business Intelligence Analyst: Analyzing large datasets to derive actionable insights that help businesses make data-driven decisions, particularly in digital marketing, customer behavior, and operational efficiency.
Product Manager (Digital Products): Leading the development and lifecycle management of digital products and services, ensuring they meet market needs, are user-friendly, and are aligned with business goals.
UX/UI Designer: Designing user experiences and interfaces for digital platforms, ensuring that websites, apps, and other digital products are intuitive and engaging for users.
Digital Strategy Director: Crafting and executing comprehensive digital strategies that align with organizational goals, utilizing digital tools and technologies to drive innovation and growth.
Social Media Manager: Managing a company’s social media presence, developing content strategies, and engaging with audiences across multiple platforms to build community and enhance brand visibility.
Mobile Commerce Specialist: Focusing on mobile-first strategies to optimize e-commerce, app development, and digital services for mobile users.
Blockchain Consultant: Advising companies on the adoption and integration of blockchain technology in their business processes, including security, digital currencies, and decentralized applications.
Chief Technology Officer (CTO): Overseeing a company’s technological needs, including the development of digital infrastructure, cybersecurity, and digital innovation strategies at a senior management level.
