Bachelor of Business Administration
EU Business School, Spain, offers a dynamic and internationally focused Bachelor of Bus...
Masters in Marketing
Barcelona
INTAKE: Jan, April & Oct
Program Overview
The Masters in Marketing at EU Business School, Spain, is designed for students who aim to deepen their understanding of marketing strategies in an increasingly digital and globalized marketplace. This program focuses on equipping students with essential marketing tools, analytical skills, and creative approaches necessary to succeed in dynamic marketing environments. With an emphasis on both traditional and digital marketing techniques, the program prepares students to take on leadership roles in marketing departments, consultancy, and entrepreneurial ventures. Graduates are equipped with the knowledge and expertise to innovate, build brands, and drive customer engagement in various industries worldwide.
Curriculum: The curriculum for the Masters in Marketing program at EU Business School offers a blend of theoretical knowledge and practical skills. Students will study core areas such as marketing strategy, consumer behavior, brand management, digital marketing, marketing research, and advertising. Specialized courses focus on emerging topics like social media marketing, mobile marketing, data analytics, and content strategy. The program’s approach is highly interactive, combining lectures, case studies, and hands-on projects to help students apply marketing concepts to real-world scenarios. The curriculum is constantly updated to reflect the latest trends and technologies in marketing, ensuring that graduates are well-prepared for the rapidly evolving industry.
Research Focus: The research focus of the Masters in Marketing program at EU Business School is centered on the exploration of emerging marketing trends and technologies. Faculty members engage in research related to digital marketing innovations, consumer behavior, marketing analytics, and the impact of social media on consumer decision-making. Students are encouraged to participate in research projects, giving them the opportunity to contribute to the growing body of knowledge in marketing and apply this research to practical marketing challenges. The emphasis on research ensures that students remain at the forefront of developments in the marketing field.
Industry Engagement: Industry engagement is a cornerstone of the Masters in Marketing program at EU Business School. Students have the opportunity to collaborate with industry professionals through internships, company projects, and networking events. The program partners with leading companies in the marketing, advertising, and digital media sectors, providing students with hands-on experience and insights into current marketing practices. Students also benefit from regular guest lectures and seminars from top marketing professionals, allowing them to gain practical knowledge and build industry connections that can help advance their careers. This industry-focused approach enhances students' employability by giving them the skills and experience needed to succeed in competitive job markets.
Global Perspective: EU Business School offers a global perspective within the Masters in Marketing program, ensuring that students are prepared to operate in diverse international markets. The program covers global marketing strategies, international market research, and cross-cultural consumer behavior, preparing students to navigate the complexities of marketing in different regions. With a diverse student body and opportunities for international exchange programs, students gain exposure to a range of global marketing practices and trends. The global focus of the program enables graduates to thrive in multinational companies and adapt marketing strategies to suit different cultural and regional contexts.
Location
Barcelona
Score
IELTS 6.5
Tuition Fee
€ 16350
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 60% or above in their bachelor's degree.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 89.
EU Business School in Spain offers a range of scholarship opportunities to international students pursuing undergraduate, graduate, and MBA programs. These scholarships are designed to make higher education more accessible and provide financial assistance to talented students who demonstrate academic excellence, leadership potential, and financial need.
Academic Excellence Scholarship: EU Business School rewards students with outstanding academic achievements through its Academic Excellence Scholarship. This scholarship is awarded based on the student’s high academic performance and exceptional grades in previous studies. The amount awarded varies depending on the level of study and is intended to encourage and support the student’s academic journey.
Sports Scholarship: For students who have demonstrated significant athletic ability, EU Business School offers Sports Scholarships. These scholarships are designed for talented athletes who can contribute to the university’s sports teams and represent the institution in various competitions. The sports scholarship helps cover a portion of the tuition fees, supporting students in balancing their academic and athletic pursuits.
Diversity Scholarship: EU Business School values diversity and internationalism, and its Diversity Scholarship is offered to students from diverse cultural and geographical backgrounds. This scholarship aims to promote an inclusive learning environment by attracting students from all over the world. Applicants who can demonstrate their potential to contribute to the global diversity of the student body may be eligible for this scholarship.
Entrepreneurship Scholarship: EU Business School encourages students with a passion for entrepreneurship to apply for the Entrepreneurship Scholarship. This scholarship is intended for students who show promise in developing innovative business ideas or have a strong interest in starting their own ventures. It provides financial support to students pursuing business programs with a focus on entrepreneurial skills and innovation.
Need-Based Scholarship: EU Business School also offers need-based scholarships to international students who require financial assistance to pursue their studies. These scholarships are awarded based on the student’s financial situation and are designed to make education more accessible to those who may otherwise struggle to afford the tuition fees. To apply, students must provide evidence of financial need.
Regional Scholarships: EU Business School provides regional scholarships to students from specific countries or regions, promoting diversity within the international student body. These scholarships are typically offered to students from regions such as Latin America, Africa, and Asia, offering a partial reduction in tuition fees.
Graduates of the Masters in Marketing program at EU Business School, Spain, have a wide range of career opportunities across various industries, thanks to the comprehensive skill set they acquire during the program.
Marketing Manager: Develop and implement marketing strategies, manage campaigns, and oversee brand positioning to drive business growth.
Digital Marketing Specialist: Focus on creating and executing digital campaigns across social media, SEO, SEM, email marketing, and content marketing to enhance online presence.
Brand Manager: Oversee the development, promotion, and sustainability of a brand, ensuring it aligns with consumer preferences and market trends.
Market Research Analyst: Gather and analyze data to understand consumer behaviors, market trends, and competitors, helping businesses make informed marketing decisions.
Product Manager: Manage the lifecycle of a product, from development and pricing to marketing and distribution, ensuring it meets customer needs and business goals.
Social Media Manager: Develop and implement social media strategies to increase brand visibility, engage with consumers, and manage online reputation.
Advertising Manager: Plan, create, and execute advertising campaigns across traditional and digital platforms to promote products and services effectively.
Content Marketing Strategist: Create content plans and strategies that engage target audiences through blogs, videos, infographics, and more, enhancing brand awareness and loyalty.
Customer Relationship Manager (CRM): Build and maintain strong relationships with customers, analyze feedback, and develop strategies to improve customer satisfaction and retention.
E-commerce Manager: Oversee online sales strategies, managing platforms, digital marketing efforts, and product listings to maximize revenue in online marketplaces.
