Bachelor of Business Administration
EU Business School, Spain, offers a dynamic and internationally focused Bachelor of Bus...
MBA - Digital Business
Barcelona
INTAKE: Jan, April & Oct
Program Overview
The MBA in Digital Business at EU Business School, Spain, is an innovative program designed to equip students with the knowledge and skills necessary to excel in the rapidly evolving digital landscape. This program focuses on the integration of digital technologies in business strategies, helping students understand the complexities of digital transformation, e-commerce, data analytics, and digital marketing. With a strong emphasis on strategic decision-making and leadership in digital environments, this MBA prepares professionals to lead organizations through the challenges and opportunities of the digital age.
Curriculum: The curriculum of the MBA in Digital Business at EU Business School combines core business courses with specialized digital business topics. Key courses include Digital Marketing, E-commerce Strategy, Data Analytics for Business, Business Intelligence, Digital Transformation, and Innovation Management. Students will also explore topics such as social media strategies, digital business models, and cybersecurity. The program provides a practical understanding of how digital tools and technologies are transforming industries and equips students with the skills to lead digital innovation and manage digital projects in a global context.
Research Focus: EU Business School emphasizes research in the field of digital business, particularly focusing on how digital technologies impact business models, consumer behavior, and organizational structure. Faculty members are actively engaged in research areas such as digital entrepreneurship, online marketing strategies, artificial intelligence in business, and the role of big data in business decision-making. The research-driven approach encourages students to explore cutting-edge topics and apply these insights to real-world digital business challenges. Students are also encouraged to participate in research initiatives, which helps them stay ahead of trends in the fast-changing digital business environment.
Industry Engagement: The MBA in Digital Business at EU Business School offers significant industry engagement opportunities, connecting students with leading companies in the digital and tech sectors. Through internships, networking events, guest lectures, and collaborations with industry professionals, students gain valuable insights into the latest digital business practices and trends. These interactions help bridge the gap between academic learning and practical industry experience, giving students the tools they need to succeed in the digital business world. Industry partnerships also provide opportunities for students to work on real-world digital transformation projects and digital marketing campaigns.
Global Perspective: The MBA in Digital Business at EU Business School offers a global perspective, ensuring students are prepared to tackle digital business challenges in a worldwide context. With a diverse student body and a curriculum that includes international case studies, students gain a deep understanding of global digital markets and cross-cultural business practices. The program also provides opportunities for international study trips and exchanges with partner universities, helping students understand how digital business strategies can be applied in different regions. This international exposure allows students to gain valuable insights into the digital economies of various countries and develop the skills needed to operate effectively in global markets.
Location
Barcelona
Score
IELTS 6.5
Tuition Fee
€ 22800
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 60% or above in their bachelor's degree.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 89.
EU Business School in Spain offers a range of scholarship opportunities to international students pursuing undergraduate, graduate, and MBA programs. These scholarships are designed to make higher education more accessible and provide financial assistance to talented students who demonstrate academic excellence, leadership potential, and financial need.
Academic Excellence Scholarship: EU Business School rewards students with outstanding academic achievements through its Academic Excellence Scholarship. This scholarship is awarded based on the student’s high academic performance and exceptional grades in previous studies. The amount awarded varies depending on the level of study and is intended to encourage and support the student’s academic journey.
Sports Scholarship: For students who have demonstrated significant athletic ability, EU Business School offers Sports Scholarships. These scholarships are designed for talented athletes who can contribute to the university’s sports teams and represent the institution in various competitions. The sports scholarship helps cover a portion of the tuition fees, supporting students in balancing their academic and athletic pursuits.
Diversity Scholarship: EU Business School values diversity and internationalism, and its Diversity Scholarship is offered to students from diverse cultural and geographical backgrounds. This scholarship aims to promote an inclusive learning environment by attracting students from all over the world. Applicants who can demonstrate their potential to contribute to the global diversity of the student body may be eligible for this scholarship.
Entrepreneurship Scholarship: EU Business School encourages students with a passion for entrepreneurship to apply for the Entrepreneurship Scholarship. This scholarship is intended for students who show promise in developing innovative business ideas or have a strong interest in starting their own ventures. It provides financial support to students pursuing business programs with a focus on entrepreneurial skills and innovation.
Need-Based Scholarship: EU Business School also offers need-based scholarships to international students who require financial assistance to pursue their studies. These scholarships are awarded based on the student’s financial situation and are designed to make education more accessible to those who may otherwise struggle to afford the tuition fees. To apply, students must provide evidence of financial need.
Regional Scholarships: EU Business School provides regional scholarships to students from specific countries or regions, promoting diversity within the international student body. These scholarships are typically offered to students from regions such as Latin America, Africa, and Asia, offering a partial reduction in tuition fees.
Graduates of the MBA in Digital Business from EU Business School are prepared to pursue a wide range of career opportunities in the rapidly growing digital sector. The program equips students with the knowledge and skills to lead organizations through digital transformation, manage e-commerce strategies, and leverage emerging technologies.
Digital Transformation Manager: Lead digital innovation initiatives, overseeing the integration of new technologies and business models to transform organizational operations.
E-commerce Manager: Manage online sales strategies, optimize e-commerce platforms, and develop digital marketing campaigns to drive business growth in the digital space.
Digital Marketing Strategist: Develop and execute comprehensive digital marketing strategies, utilizing SEO, social media, and content marketing to enhance brand visibility and engagement.
Business Intelligence Analyst: Use data analytics and business intelligence tools to analyze market trends, customer behavior, and business performance, providing insights to guide strategic decision-making.
Chief Digital Officer (CDO): Lead an organization’s digital strategy and transformation, aligning digital initiatives with business goals and overseeing digital operations.
Product Manager - Digital Products: Manage the lifecycle of digital products and services, working to enhance user experience, develop new features, and ensure the product meets customer demands.
Data Analyst/Data Scientist: Analyze large sets of data to derive actionable insights, driving business decisions and helping companies stay competitive in the digital marketplace.
Consultant in Digital Business Strategy: Advise businesses on digital transformation strategies, helping them adopt new technologies and optimize their digital operations to improve efficiency and profitability.
