Bachelor of Business Administration
EU Business School, Spain, offers a dynamic and internationally focused Bachelor of Bus...
MBA - International Marketing
Barcelona
INTAKE: Jan, April & Oct
Program Overview
The MBA in International Marketing at EU Business School, Spain, offers an advanced and comprehensive approach to understanding global marketing strategies and techniques. This program is designed for professionals seeking to enhance their careers by gaining a deep understanding of international marketing practices, consumer behavior, and the dynamic global market environment. Students will learn to create and implement marketing strategies that resonate across cultures and geographic regions, while also developing leadership and managerial skills crucial for navigating international business challenges.
Curriculum: The MBA in International Marketing at EU Business School features a robust and diverse curriculum that integrates core business principles with advanced marketing concepts. Key courses include Global Marketing Strategy, Consumer Behavior, Brand Management, Digital Marketing, International Market Research, and International Sales Management. Students will also explore topics such as social media marketing, strategic communication, and global advertising techniques. The curriculum blends theoretical frameworks with practical applications, preparing students to develop and execute marketing strategies on an international scale.
Research Focus: EU Business School emphasizes research in the field of international marketing, particularly in understanding global consumer trends, emerging markets, and the influence of digital technologies on marketing practices. Faculty members are actively engaged in research, publishing on topics such as cross-cultural marketing, international branding, and the impact of globalization on consumer preferences. The research-driven approach encourages students to explore innovative marketing solutions while keeping up-to-date with the latest industry trends and academic advancements. Students are encouraged to engage in research activities, fostering a deeper understanding of the global marketing landscape.
Industry Engagement: EU Business School maintains strong industry connections to enhance student learning and career development. The MBA in International Marketing program benefits from collaborations with global companies, offering students opportunities for internships, mentorships, and networking with industry professionals. Guest lectures, industry events, and company visits are regularly organized, providing students with insights into the latest marketing practices and trends. These engagements help students bridge the gap between academic learning and real-world business applications, ensuring they are well-prepared for the demands of the global marketing industry.
Global Perspective: The MBA in International Marketing at EU Business School offers a truly global perspective, attracting students from diverse cultural and professional backgrounds. This multicultural environment enriches the learning experience, allowing students to engage in cross-cultural discussions and gain insights into international consumer behavior. The program includes global case studies, international study trips, and opportunities for students to participate in exchange programs with partner institutions worldwide. This global exposure helps students develop a broad understanding of marketing strategies that can be applied across various countries and regions.
Location
Barcelona
Score
IELTS 6.5
Tuition Fee
€ 22800
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 60% or above in their bachelor's degree.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 89.
EU Business School in Spain offers a range of scholarship opportunities to international students pursuing undergraduate, graduate, and MBA programs. These scholarships are designed to make higher education more accessible and provide financial assistance to talented students who demonstrate academic excellence, leadership potential, and financial need.
Academic Excellence Scholarship: EU Business School rewards students with outstanding academic achievements through its Academic Excellence Scholarship. This scholarship is awarded based on the student’s high academic performance and exceptional grades in previous studies. The amount awarded varies depending on the level of study and is intended to encourage and support the student’s academic journey.
Sports Scholarship: For students who have demonstrated significant athletic ability, EU Business School offers Sports Scholarships. These scholarships are designed for talented athletes who can contribute to the university’s sports teams and represent the institution in various competitions. The sports scholarship helps cover a portion of the tuition fees, supporting students in balancing their academic and athletic pursuits.
Diversity Scholarship: EU Business School values diversity and internationalism, and its Diversity Scholarship is offered to students from diverse cultural and geographical backgrounds. This scholarship aims to promote an inclusive learning environment by attracting students from all over the world. Applicants who can demonstrate their potential to contribute to the global diversity of the student body may be eligible for this scholarship.
Entrepreneurship Scholarship: EU Business School encourages students with a passion for entrepreneurship to apply for the Entrepreneurship Scholarship. This scholarship is intended for students who show promise in developing innovative business ideas or have a strong interest in starting their own ventures. It provides financial support to students pursuing business programs with a focus on entrepreneurial skills and innovation.
Need-Based Scholarship: EU Business School also offers need-based scholarships to international students who require financial assistance to pursue their studies. These scholarships are awarded based on the student’s financial situation and are designed to make education more accessible to those who may otherwise struggle to afford the tuition fees. To apply, students must provide evidence of financial need.
Regional Scholarships: EU Business School provides regional scholarships to students from specific countries or regions, promoting diversity within the international student body. These scholarships are typically offered to students from regions such as Latin America, Africa, and Asia, offering a partial reduction in tuition fees.
Graduates of the MBA in International Marketing from EU Business School are well-positioned for diverse and rewarding careers in the global marketing landscape. The program provides students with the expertise to excel in marketing leadership roles across industries worldwide.
International Marketing Manager: Manage global marketing strategies, overseeing campaigns and market research across various international markets.
Brand Manager: Lead brand strategy development and implementation across different countries, ensuring consistent brand positioning and growth.
Global Digital Marketing Strategist: Develop and execute digital marketing campaigns across multiple platforms and regions, driving engagement and sales in international markets.
Market Research Analyst: Analyze global consumer behavior and market trends, providing insights to help companies refine their international marketing strategies.
Product Marketing Manager: Oversee the marketing of products in global markets, managing product launches, positioning, and promotional efforts in diverse regions.
Global Communications Director: Lead international communication strategies, focusing on maintaining a strong brand voice and messaging across multiple countries.
Consultant in International Marketing: Advise companies on their global marketing strategies, helping them enter new markets and optimize their marketing efforts internationally.
Entrepreneur/Startup Founder: Launch a global marketing-related business or consulting firm, leveraging the skills gained during the MBA program to attract clients worldwide.
