Bachelor of Business Administration
EU Business School, Spain, offers a dynamic and internationally focused Bachelor of Bus...
Bachelor of Arts in Digital Communication
Barcelona
INTAKE: Feb, June, Aug & Oct
Program Overview
The Bachelor of Arts in Digital Communication at EU Business School, Spain, is designed to provide students with the skills and knowledge necessary to succeed in the rapidly evolving digital communication landscape. The program combines elements of communication, marketing, and technology to help students understand how to create and manage effective digital strategies. It emphasizes the importance of creativity, critical thinking, and data-driven decision-making in the digital world. The course structure allows students to explore a variety of digital media, from social media and content marketing to digital advertising and data analytics.
Curriculum: The curriculum of the Bachelor of Arts in Digital Communication at EU Business School is structured to offer both theoretical foundations and practical experience. Students will cover essential topics such as digital media strategies, web analytics, online marketing, social media management, and mobile communication. The program also includes courses on business communication, brand management, and media ethics. This combination ensures that graduates are well-prepared for the challenges of the digital communication sector. The curriculum is updated regularly to keep pace with technological advancements and industry trends.
Research Focus: The research focus of the Bachelor of Arts in Digital Communication revolves around understanding the impact of digital technologies on communication practices. Students are encouraged to engage with current research in areas such as social media analytics, consumer behavior, digital branding, and the role of artificial intelligence in digital communication. Through research projects and academic resources, students gain insights into how digital tools can be leveraged to shape public perception and enhance business communication strategies.
Industry Engagement: EU Business School places a strong emphasis on industry engagement in the Bachelor of Arts in Digital Communication program. The school regularly invites guest speakers from the digital communication industry to share their insights and experiences. Students also have the opportunity to participate in internships, work placements, and industry collaborations, which provide hands-on experience and help build valuable professional networks. The program's close ties with leading companies in the digital communication sector ensure that students are exposed to the latest trends and technologies.
Global Perspective: The Bachelor of Arts in Digital Communication at EU Business School offers a global perspective, preparing students to work in the international digital communication environment. With campuses in Spain and Switzerland, the program attracts a diverse student body and encourages cross-cultural communication and collaboration. Through the global network of alumni, students gain access to opportunities in digital communication across various countries and regions. The curriculum incorporates global case studies, giving students insights into how digital communication strategies vary across different cultures and markets.
Location
Barcelona
Score
IELTS 6
Tuition Fee
€ 14100
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 80.
EU Business School in Spain offers a range of scholarship opportunities to international students pursuing undergraduate, graduate, and MBA programs. These scholarships are designed to make higher education more accessible and provide financial assistance to talented students who demonstrate academic excellence, leadership potential, and financial need.
Academic Excellence Scholarship: EU Business School rewards students with outstanding academic achievements through its Academic Excellence Scholarship. This scholarship is awarded based on the student’s high academic performance and exceptional grades in previous studies. The amount awarded varies depending on the level of study and is intended to encourage and support the student’s academic journey.
Sports Scholarship: For students who have demonstrated significant athletic ability, EU Business School offers Sports Scholarships. These scholarships are designed for talented athletes who can contribute to the university’s sports teams and represent the institution in various competitions. The sports scholarship helps cover a portion of the tuition fees, supporting students in balancing their academic and athletic pursuits.
Diversity Scholarship: EU Business School values diversity and internationalism, and its Diversity Scholarship is offered to students from diverse cultural and geographical backgrounds. This scholarship aims to promote an inclusive learning environment by attracting students from all over the world. Applicants who can demonstrate their potential to contribute to the global diversity of the student body may be eligible for this scholarship.
Entrepreneurship Scholarship: EU Business School encourages students with a passion for entrepreneurship to apply for the Entrepreneurship Scholarship. This scholarship is intended for students who show promise in developing innovative business ideas or have a strong interest in starting their own ventures. It provides financial support to students pursuing business programs with a focus on entrepreneurial skills and innovation.
Need-Based Scholarship: EU Business School also offers need-based scholarships to international students who require financial assistance to pursue their studies. These scholarships are awarded based on the student’s financial situation and are designed to make education more accessible to those who may otherwise struggle to afford the tuition fees. To apply, students must provide evidence of financial need.
Regional Scholarships: EU Business School provides regional scholarships to students from specific countries or regions, promoting diversity within the international student body. These scholarships are typically offered to students from regions such as Latin America, Africa, and Asia, offering a partial reduction in tuition fees.
Bachelor of Arts in Digital Communication from EU Business School, preparing students for a range of roles in the fast-evolving digital landscape. The program’s comprehensive curriculum ensures that graduates are equipped with the practical skills and industry knowledge needed to succeed in various sectors such as marketing, media, and digital content creation.
Digital Marketing Specialist: Graduates can pursue careers as digital marketing specialists, responsible for developing and implementing online marketing campaigns, managing SEO/SEM strategies, and driving brand awareness across various digital platforms.
Social Media Manager: With expertise in social media platforms, graduates can take on the role of managing a company’s social media presence, creating engaging content, analyzing metrics, and driving online community engagement.
Content Strategist: Graduates can work as content strategists, planning, creating, and overseeing the development of content for websites, blogs, social media, and digital advertising campaigns, ensuring the content aligns with brand objectives and engages target audiences.
Digital PR Specialist: With skills in communication and digital media, graduates can work in digital public relations, managing online reputation, press releases, influencer outreach, and content placement for organizations.
SEO Specialist: Graduates can specialize in search engine optimization (SEO), focusing on improving website visibility in search engines, conducting keyword research, and optimizing content to drive organic traffic to websites.
Digital Analyst: Graduates can pursue careers in data analysis, focusing on tracking digital marketing efforts, analyzing data from various online platforms, and generating actionable insights to enhance marketing strategies.
E-commerce Manager: With a background in digital communication, graduates can work as e-commerce managers, overseeing online retail strategies, optimizing the online shopping experience, and driving sales through digital channels.
Brand Manager: Graduates can also work in brand management, where they use digital communication tools to enhance brand positioning, customer loyalty, and overall digital presence through targeted campaigns.
Multimedia Content Producer: Graduates can take on roles in content creation, such as video production, animation, or graphic design, producing multimedia content for digital platforms that resonates with online audiences.
Web Designer/Developer: Graduates with technical skills can pursue careers in web design and development, creating visually appealing and functional websites while ensuring they are optimized for user experience and digital communication.
