Executive Masters Of Business Administration
The Executive Masters of Business Administration (EMBA) at RIT is desi...
B.S. in Advertising and Public Relation
Rochester
INTAKE: Jan, May & Aug
Program Overview
The B.S. in Advertising and Public Relations at Rochester Institute of Technology (RIT) is designed for students interested in the dynamic world of media, communications, and strategic messaging. This interdisciplinary program equips students with the necessary skills to create compelling advertising campaigns, manage public relations strategies, and navigate digital media landscapes. Combining theoretical knowledge with practical applications, the program prepares students to succeed in industries such as marketing, public relations, media, and advertising, both in traditional and emerging media channels. Students learn how to develop integrated communication strategies that resonate with diverse audiences while considering the ethical and cultural implications of their work.
Curriculum: The curriculum for the B.S. in Advertising and Public Relations at RIT is comprehensive and hands-on, with a strong emphasis on creative problem-solving and critical thinking. Core courses cover topics such as marketing communications, digital media strategies, public relations writing, brand management, media planning, and social media analytics. Students are exposed to the full spectrum of advertising and PR practices, from traditional print and broadcast media to modern digital and social media platforms. Additionally, the curriculum includes courses in communication theory, ethical practices, and research methods, ensuring students graduate with a well-rounded understanding of the industry. Opportunities for experiential learning, including internships and live projects, help students apply their classroom knowledge to real-world scenarios.
Research Focus: RIT’s B.S. in Advertising and Public Relations encourages students to engage in research that explores the latest trends and practices in media, advertising, and public relations. The research focus within the program emphasizes understanding audience behavior, measuring the effectiveness of communication strategies, and analyzing the impact of new technologies on advertising and PR. Students have the opportunity to collaborate with faculty on projects that investigate emerging trends such as influencer marketing, the role of social media in brand development, and the ethics of digital advertising. This research component allows students to stay at the forefront of industry developments and prepares them to address current challenges within the advertising and public relations fields.
Industry Engagement: RIT offers numerous opportunities for students in the B.S. in Advertising and Public Relations program to engage with the industry through internships, co-op programs, and collaborative projects with real-world clients. These industry connections give students practical experience, helping them build a professional portfolio and establish valuable networks. RIT’s location in upstate New York, close to major media hubs and corporate headquarters, allows students to access a wide array of industry partners. Guest lectures, industry panels, and networking events further enhance the students’ understanding of the field and their career prospects. The program’s strong industry engagement ensures that students are well-prepared to enter the competitive advertising and public relations job markets upon graduation.
Global Perspective: The B.S. in Advertising and Public Relations at RIT incorporates a global perspective by preparing students to navigate the complexities of international markets and cross-cultural communication. The curriculum includes case studies and projects that address global advertising and PR campaigns, allowing students to understand how cultural differences, media consumption patterns, and regulatory environments impact communication strategies. RIT also encourages study abroad opportunities and international internships, where students can gain first-hand experience in global advertising and public relations practices. This global approach equips students with the cultural fluency and adaptability needed to succeed in the increasingly interconnected media landscape.
Location
Rochester
Score
IELTS 6.5
Tuition Fee
USD 53720
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 79 or higher.
- PTE: Overall score of 58 or higher.
- DET (Duolingo English Test): Minimum score of 100.
Rochester Institute of Technology (RIT) is supporting international students through a variety of scholarship opportunities designed to ease the financial burden of studying abroad. These scholarships are available for undergraduate and graduate students and can be awarded based on academic merit, need, and specific program requirements.
Merit-Based Scholarships: RIT offers several merit-based scholarships for international students that are awarded based on academic achievement. These scholarships are intended to recognize the hard work and dedication of students who have demonstrated exceptional academic performance in their previous studies. These scholarships can significantly reduce tuition fees, making education at RIT more affordable for international students. Applicants are automatically considered for merit-based scholarships during the admissions process, and no additional application is required.
International Student Scholarships: In addition to merit-based scholarships, RIT offers specific scholarships tailored to international students. These scholarships are designed to make education accessible to students from around the world and help them pursue their studies at a world-class institution. The scholarships vary in amount and eligibility criteria, and they are awarded based on factors such as academic performance, leadership potential, and extracurricular involvement.
Program-Specific Scholarships: Certain academic programs at RIT offer program-specific scholarships for international students. These scholarships are designed to support students in specific fields of study, such as engineering, business, computer science, and the arts. Each program may have its own criteria for eligibility, and students are encouraged to check with their respective departments for details about available scholarships. Program-specific scholarships often offer additional opportunities for networking, research, and professional development.
Graduates of the B.S. in Advertising and Public Relations program at Rochester Institute of Technology (RIT) have a wide range of career opportunities in the fast-paced and evolving fields of advertising, public relations, marketing, and media. The program’s blend of creative, strategic, and analytical training equips graduates with the skills needed to excel in various roles across industries like corporate communications, entertainment, and digital marketing.
Advertising Account Executive: Advertising account executives manage client relationships and oversee the development of advertising campaigns. They work closely with creative teams, media buyers, and clients to ensure that the campaign's message aligns with the client’s goals and reaches the right audience.
Public Relations Specialist: PR specialists handle communication between a company and its public, creating press releases, managing media relations, and crafting strategic communication plans. They play a crucial role in maintaining a company’s image and handling crisis communication when needed.
Social Media Manager: Social media managers are responsible for creating and executing social media strategies for brands. They engage with audiences, monitor trends, and analyze the performance of social media campaigns across platforms like Facebook, Instagram, LinkedIn, and Twitter.
Brand Manager: Brand managers focus on building and maintaining a company’s brand identity. They oversee the strategy, development, and execution of branding initiatives and work closely with advertising, PR, and marketing teams to ensure a consistent brand message across all channels.
Media Planner/Buyer: Media planners and buyers analyze target audiences and select appropriate media outlets to run advertisements. They work with advertising agencies and clients to ensure effective media placement and optimize campaign reach and cost-efficiency.
Marketing Communications Specialist: These professionals handle internal and external communication strategies, ensuring consistency in messaging across all marketing platforms. They coordinate public relations efforts, product launches, and brand initiatives, often working closely with advertising and marketing teams.
Event Coordinator/Manager: Event coordinators and managers plan and execute events, conferences, and public relations activities. They are responsible for logistics, marketing the event, and ensuring that it aligns with a company’s overall communication and brand strategy.
Digital Marketing Strategist: Digital marketing strategists create online campaigns, optimize digital content, and manage digital advertising efforts across websites, social media, email, and search engines. They use data analytics to drive targeted, effective marketing strategies in the digital space.
Crisis Communications Manager: These professionals are skilled at managing a company’s response during times of public crisis, such as a product recall or a negative media story. They develop communication strategies to protect and restore the company’s reputation.
Copywriter/Content Writer: Copywriters and content writers develop the written materials for advertising campaigns, websites, blogs, and social media posts. They must craft persuasive, engaging content that speaks directly to the target audience while maintaining the brand’s voice.
Corporate Communications Manager: These professionals handle both internal and external communications for organizations. They are responsible for public relations efforts, corporate announcements, and internal messaging, ensuring alignment with the company’s goals and image.
Public Relations Manager: PR managers oversee PR campaigns and media relations, manage a team of PR professionals, and collaborate with various departments to ensure that the company’s messaging is consistent and effective in reaching its target audience.
