Executive Masters Of Business Administration
The Executive Masters of Business Administration (EMBA) at RIT is desi...
B.S. in Communication
Rochester
INTAKE: Jan, May & Aug
Program Overview
The B.S. in Communication program at RIT is designed for students interested in a broad range of careers in the communication and media industries. The program combines theory with practical application, allowing students to develop strong writing, speaking, and multimedia skills while also understanding the broader social, political, and cultural contexts of communication. Graduates are prepared for roles in areas such as journalism, public relations, corporate communications, media production, and digital marketing.
Curriculum: The curriculum of RIT’s B.S. in Communication program covers a wide array of subjects, including mass communication, media production, visual communication, and digital media strategies. Core courses focus on communication theory, writing for the media, and public speaking, while students also have the option to specialize in fields such as advertising, digital media, media ethics, and social media. Students engage in hands-on projects, using state-of-the-art technology to produce content and communicate effectively across multiple platforms.
Research Focus: RIT’s B.S. in Communication program places an emphasis on research in areas such as media effects, digital communication trends, and communication technologies. Students are encouraged to engage in faculty-guided research projects that explore the impact of emerging technologies on communication practices, social media influence, and the intersection of communication with other disciplines like business and health communication. These research opportunities help students develop critical thinking and analytical skills, which are vital for understanding and navigating the rapidly changing media landscape.
Industry Engagement: RIT fosters strong industry engagement through partnerships with media companies, advertising agencies, and communication firms. Students have access to internships, co-op programs, and real-world projects, allowing them to gain valuable industry experience and build professional networks. The program’s close ties with the industry help students stay current with emerging trends and equip them with the skills needed to succeed in the competitive communication field.
Global Perspective: RIT’s B.S. in Communication program offers a global perspective by incorporating diverse communication practices from around the world. Through study abroad opportunities, international internships, and collaborations with global communication firms, students gain a deeper understanding of global media systems and communication strategies. The program also emphasizes the role of communication in addressing global challenges, such as climate change, cultural diversity, and public health, preparing students to work in an interconnected world.
Location
Rochester
Score
IELTS 6.5
Tuition Fee
USD 53720
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 79 or higher.
- PTE: Overall score of 58 or higher.
- DET (Duolingo English Test): Minimum score of 100.
Rochester Institute of Technology (RIT) is supporting international students through a variety of scholarship opportunities designed to ease the financial burden of studying abroad. These scholarships are available for undergraduate and graduate students and can be awarded based on academic merit, need, and specific program requirements.
Merit-Based Scholarships: RIT offers several merit-based scholarships for international students that are awarded based on academic achievement. These scholarships are intended to recognize the hard work and dedication of students who have demonstrated exceptional academic performance in their previous studies. These scholarships can significantly reduce tuition fees, making education at RIT more affordable for international students. Applicants are automatically considered for merit-based scholarships during the admissions process, and no additional application is required.
International Student Scholarships: In addition to merit-based scholarships, RIT offers specific scholarships tailored to international students. These scholarships are designed to make education accessible to students from around the world and help them pursue their studies at a world-class institution. The scholarships vary in amount and eligibility criteria, and they are awarded based on factors such as academic performance, leadership potential, and extracurricular involvement.
Program-Specific Scholarships: Certain academic programs at RIT offer program-specific scholarships for international students. These scholarships are designed to support students in specific fields of study, such as engineering, business, computer science, and the arts. Each program may have its own criteria for eligibility, and students are encouraged to check with their respective departments for details about available scholarships. Program-specific scholarships often offer additional opportunities for networking, research, and professional development.
The B.S. in Communication program at Rochester Institute of Technology (RIT) opens up diverse career opportunities for graduates across various sectors of communication and media.
Public Relations Specialist: Graduates can work as PR specialists, managing communication between organizations and the public. They develop media relations strategies, write press releases, and handle crisis communications to build and maintain the reputation of a brand or individual.
Journalist/Reporter: With a solid foundation in writing and media production, graduates can pursue careers as journalists, reporting news for print, digital, or broadcast outlets. They gather information, write articles, and create multimedia content for news organizations.
Social Media Manager: Graduates can specialize in managing and curating social media content for companies, organizations, or individuals. They develop strategies to enhance online presence, engage with audiences, and promote products or services through various social media platforms.
Content Strategist: Content strategists are responsible for creating and executing content plans that align with a company’s goals. They develop engaging written and multimedia content for websites, blogs, social media, and marketing campaigns.
Digital Marketing Specialist: RIT graduates can work in digital marketing, leveraging their knowledge of digital platforms to drive online campaigns, manage SEO strategies, and optimize websites to increase brand visibility and engagement.
Advertising Account Executive: In advertising agencies, graduates can work as account executives, managing client relationships, and coordinating advertising campaigns across multiple media channels such as TV, radio, print, and online.
Media Producer: Graduates interested in media production can pursue careers as producers in television, film, and digital media. They work on the creation, development, and production of video content, from conception to distribution.
Corporate Communication Specialist: In corporate settings, graduates can serve as communication specialists, overseeing internal and external communications, writing corporate reports, managing media inquiries, and ensuring the company’s messaging is clear and consistent.
Event Coordinator/Manager: Graduates can work as event coordinators or managers, planning and executing communication strategies for corporate events, conferences, product launches, and other large-scale events, ensuring effective messaging and engagement.
Advertising Copywriter: Graduates with strong writing skills can work as copywriters in advertising, crafting compelling ad copy, slogans, and product descriptions that resonate with target audiences across print, digital, and broadcast media.
