B.S. in Marketing

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
• TOEFL: Overall score of 79 or higher.
• PTE: Overall score of 58 or higher.
• DET (Duolingo English Test): Minimum score of 100.

Rochester Institute of Technology (RIT) is supporting international students through a variety of scholarship opportunities designed to ease the financial burden of studying abroad. These scholarships are available for undergraduate and graduate students and can be awarded based on academic merit, need, and specific program requirements.

Merit-Based Scholarships: RIT offers several merit-based scholarships for international students that are awarded based on academic achievement. These scholarships are intended to recognize the hard work and dedication of students who have demonstrated exceptional academic performance in their previous studies. These scholarships can significantly reduce tuition fees, making education at RIT more affordable for international students. Applicants are automatically considered for merit-based scholarships during the admissions process, and no additional application is required.

International Student Scholarships: In addition to merit-based scholarships, RIT offers specific scholarships tailored to international students. These scholarships are designed to make education accessible to students from around the world and help them pursue their studies at a world-class institution. The scholarships vary in amount and eligibility criteria, and they are awarded based on factors such as academic performance, leadership potential, and extracurricular involvement.

Program-Specific Scholarships: Certain academic programs at RIT offer program-specific scholarships for international students. These scholarships are designed to support students in specific fields of study, such as engineering, business, computer science, and the arts. Each program may have its own criteria for eligibility, and students are encouraged to check with their respective departments for details about available scholarships. Program-specific scholarships often offer additional opportunities for networking, research, and professional development.

Rochester Institute of Technology (RIT) offers a robust B.S. in Marketing program, which opens up a wide range of career options for graduates. 

Marketing Manager: Marketing managers oversee the planning, development, and execution of marketing strategies for businesses. They work to enhance brand awareness, drive customer engagement, and ultimately increase sales. RIT graduates are well-prepared for leadership roles in marketing departments across industries.

Digital Marketing Specialist: In today's digital age, digital marketing specialists play a crucial role in promoting brands through online channels. Graduates can leverage their knowledge of social media, search engine optimization (SEO), and content marketing to design digital campaigns that connect with consumers.

Brand Manager: Brand managers are responsible for developing and maintaining a company's brand identity. They work to position a brand effectively in the market, ensuring consistency across all marketing efforts and fostering brand loyalty among consumers. RIT’s program helps students develop the strategic and creative skills required for this role.

Market Research Analyst: Graduates of the B.S. in Marketing program can pursue careers as market research analysts, where they use data and analytics to understand consumer preferences and trends. They provide valuable insights to businesses, helping them to make informed decisions about product development, pricing strategies, and market positioning.

Advertising Account Executive: Advertising account executives manage client relationships within advertising agencies. They collaborate with clients to create marketing campaigns and ensure that these campaigns are delivered on time and within budget. RIT students gain the communication and project management skills needed for this fast-paced role.

Sales Manager: Sales managers lead sales teams to achieve revenue targets and drive business growth. With a B.S. in Marketing, graduates can enter the field of sales management, where they develop strategies to motivate their teams, set sales goals, and monitor performance to meet organizational objectives.

Public Relations Specialist: Public relations specialists manage the public image of organizations or individuals. They create press releases, handle media relations, and manage crises that could impact the reputation of a brand. RIT’s marketing program prepares students with strong communication skills needed for this role.

Product Manager: Product managers are responsible for the development and lifecycle of products, from concept through to launch. They work closely with various departments, including marketing, sales, and R&D, to ensure that the product meets customer needs and aligns with market demand. RIT graduates are equipped with the strategic thinking and project management skills necessary for this role.

Social Media Manager: Social media managers focus on creating and curating content across various platforms to build a brand's online presence. RIT’s program in marketing equips students with the skills to create compelling content, track engagement metrics, and build relationships with online communities.

Entrepreneur/Startup Founder: The comprehensive marketing knowledge gained through RIT’s B.S. in Marketing program provides the skills needed to launch and manage a successful startup. Graduates can apply their marketing expertise to promote their own businesses and build brand identities from the ground up.