B.S. in New Media Interactive Development

Rochester

 

INTAKE: Jan, May & Aug

Program Overview

The B.S. in New Media Interactive Development at Rochester Institute of Technology (RIT) offers an interdisciplinary approach to digital media and technology, preparing students for careers in the fast-growing field of interactive media development. This program is designed for students interested in creating interactive, engaging, and innovative media experiences through a combination of technology, design, and storytelling. Students learn to develop applications, websites, and immersive digital environments, working with cutting-edge tools and software to bring their creative visions to life.

STEM-designated: The B.S. in New Media Interactive Development program is STEM-designated, reflecting its strong emphasis on science, technology, engineering, and mathematics in the context of interactive media and digital development. This designation not only highlights the technical aspects of the program but also aligns students with industries that require advanced technical skills in coding, design, and digital systems. It also makes graduates eligible for certain STEM-related employment benefits, such as extended Optional Practical Training (OPT) for international students.

Curriculum: The curriculum for the B.S. in New Media Interactive Development is designed to provide a comprehensive foundation in digital media, design, and programming. Students begin with courses in media design, computer programming, web development, and multimedia technologies, before progressing to specialized courses in areas such as interactive storytelling, game design, user experience (UX) design, and mobile app development. The program also integrates design thinking, media production, and critical analysis, ensuring that students understand the broader implications of interactive media in society. Practical project-based courses and collaborations with industry partners allow students to apply their skills to real-world challenges.

Research Focus: RIT's B.S. in New Media Interactive Development program includes opportunities for students to engage in cutting-edge research, focusing on areas like human-computer interaction, virtual reality (VR), augmented reality (AR), and interactive storytelling. Research topics may explore how interactive media can enhance user engagement, how emerging technologies like AI and machine learning are transforming media experiences, or how digital content can be used to solve complex societal problems. Students have the opportunity to work with faculty on research projects, gaining hands-on experience while contributing to innovations in the field.

Industry Engagement: The B.S. in New Media Interactive Development program places a strong emphasis on industry engagement, providing students with valuable connections to tech companies, game studios, digital agencies, and media organizations. Students are encouraged to participate in internships, co-op programs, and collaborative projects that give them real-world experience in the development of interactive media. These industry partnerships provide students with exposure to the latest trends and technologies, as well as the chance to work on high-profile projects that enhance their portfolios. Additionally, students have access to RIT's strong network of alumni in the tech and media industries.

Global Perspective: The B.S. in New Media Interactive Development program at RIT incorporates a global perspective, ensuring that students are prepared for careers in the global digital media and interactive development industries. The curriculum and extracurricular activities emphasize the importance of understanding international trends in technology and media. Students are encouraged to participate in study abroad programs, attend global conferences, and collaborate with peers from diverse backgrounds on international projects. This global outlook helps students recognize the cultural and social impacts of interactive media on a worldwide scale.

Pollster Education

Location

Rochester

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

USD 53720

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.

English Language Proficiency:

  • IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
  • TOEFL: Overall score of 79 or higher.
  • PTE: Overall score of 58 or higher.
  • DET (Duolingo English Test): Minimum score of 100.

Rochester Institute of Technology (RIT) is supporting international students through a variety of scholarship opportunities designed to ease the financial burden of studying abroad. These scholarships are available for undergraduate and graduate students and can be awarded based on academic merit, need, and specific program requirements.

Merit-Based Scholarships: RIT offers several merit-based scholarships for international students that are awarded based on academic achievement. These scholarships are intended to recognize the hard work and dedication of students who have demonstrated exceptional academic performance in their previous studies. These scholarships can significantly reduce tuition fees, making education at RIT more affordable for international students. Applicants are automatically considered for merit-based scholarships during the admissions process, and no additional application is required.

International Student Scholarships: In addition to merit-based scholarships, RIT offers specific scholarships tailored to international students. These scholarships are designed to make education accessible to students from around the world and help them pursue their studies at a world-class institution. The scholarships vary in amount and eligibility criteria, and they are awarded based on factors such as academic performance, leadership potential, and extracurricular involvement.

Program-Specific Scholarships: Certain academic programs at RIT offer program-specific scholarships for international students. These scholarships are designed to support students in specific fields of study, such as engineering, business, computer science, and the arts. Each program may have its own criteria for eligibility, and students are encouraged to check with their respective departments for details about available scholarships. Program-specific scholarships often offer additional opportunities for networking, research, and professional development.

The B.S. in New Media Interactive Development program at Rochester Institute of Technology (RIT) equips graduates with a comprehensive skill set in interactive media, design, and technology, preparing them for a wide range of career options in the rapidly growing digital media and technology sectors. With a curriculum that blends creative design, programming, and user experience (UX) principles, graduates can pursue a variety of roles that involve the development of digital applications, websites, games, and immersive experiences.

Interactive Media Developer: Graduates can work as interactive media developers, designing and building dynamic digital content and applications. These developers focus on creating websites, mobile apps, and other media-rich experiences that engage users through interactive elements. They may work for tech companies, digital agencies, or media firms, applying their knowledge of coding, user interface (UI) design, and multimedia production.

Game Designer: With a background in both media design and programming, graduates can pursue careers as game designers, where they conceptualize, design, and develop digital games. These professionals work in the gaming industry, creating immersive experiences and interactive gameplay mechanics. Game designers often collaborate with artists, programmers, and writers to bring innovative game concepts to life.

UX/UI Designer: A key career path for graduates is becoming a UX/UI designer, where they focus on creating user-friendly and visually appealing digital products. UX/UI designers work to enhance the user experience by ensuring that websites, apps, and other interactive media are intuitive, easy to navigate, and aesthetically pleasing. This role requires a deep understanding of user-centered design, usability principles, and digital prototyping.

Web Developer: Graduates may also work as web developers, specializing in the development of websites and web-based applications. They may use their programming skills to build responsive, accessible websites that are optimized for both performance and user experience. Web developers work for a variety of industries, including tech startups, e-commerce companies, and large corporations.

Digital Media Specialist: Another potential career option is digital media specialist, where graduates apply their skills in creating and managing multimedia content. These professionals create interactive media campaigns, videos, animations, and advertisements for companies looking to engage consumers online. Digital media specialists often work in marketing, advertising, or public relations firms.

Multimedia Producer: Graduates can work as multimedia producers, overseeing the creation and production of multimedia content across various platforms, including television, film, and digital media. Multimedia producers may be involved in all aspects of production, from pre-production planning to post-production editing, and may work in media companies, broadcasting organizations, or film studios.

Augmented Reality (AR)/Virtual Reality (VR) Developer: With the rise of AR and VR technologies, graduates can pursue careers as AR/VR developers, creating immersive and interactive virtual environments for gaming, education, training, and entertainment. These roles involve programming, 3D modeling, and user experience design to build realistic virtual worlds and applications.

Digital Marketing Specialist: Graduates can also find opportunities in digital marketing, where they combine their understanding of digital media and user engagement to design marketing campaigns, advertisements, and content strategies for brands. Digital marketing specialists use interactive media and social media platforms to enhance brand visibility and engagement with consumers.

App Developer: Many graduates go on to become app developers, designing and developing mobile applications for iOS and Android platforms. App developers work in various sectors, including entertainment, healthcare, education, and business, creating apps that provide unique interactive experiences for users.

Interaction Designer: As an interaction designer, graduates focus on creating seamless and enjoyable interactions between users and digital systems. This role involves designing the flow and behavior of digital products, ensuring that users can easily and intuitively interact with them. Interaction designers often work in collaboration with UX/UI designers and developers.

Content Creator/Manager: Graduates with a passion for storytelling and media production can work as content creators or managers, responsible for producing and managing engaging digital content for websites, social media platforms, and digital marketing campaigns. They may focus on multimedia formats like videos, articles, graphics, and podcasts.

Virtual Event Coordinator: As virtual and hybrid events become increasingly popular, graduates can pursue careers as virtual event coordinators. These professionals design and manage online conferences, webinars, and other virtual experiences, using interactive media to engage participants and create memorable experiences.


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