Graduate certificate in Event Marketing - Sports, Entertainment, Arts
Seneca College is one of the leading institutions for higher education in Canada, offer...
Graduate certificate in Public Relations - Corporate Communications
York
INTAKE: Jan & Sept
Program Overview
Seneca College is a leading academic institution located in Toronto, Ontario, Canada. It offers a wide range of certificate, diploma, and degree programs in various fields, including business, technology, health sciences, and more. One of the programs offered by the college is the Graduate Certificate in Public Relations - Corporate Communications. This program provides students with the knowledge and skills necessary to pursue a successful career in corporate communications and public relations.
Curriculum:
The Graduate Certificate in Public Relations - Corporate Communications at Seneca College is a one-year program that includes four academic semesters. The program offers courses that cover a range of topics related to corporate communications and public relations. These courses include:
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Principles of Public Relations: This course provides students with an overview of the fundamental principles and practices of public relations, including the role of public relations in the organization, the importance of research and planning in public relations, and the key tools and techniques used in the field.
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Corporate Communications: This course explores the role of corporate communications in shaping the public image of an organization. Students will learn how to develop and implement effective corporate communications strategies, including internal and external communications, crisis communications, and brand management.
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Media Relations: This course teaches students how to effectively engage with the media, including developing media relations strategies, writing effective press releases and media pitches, and managing media interviews.
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Social Media and Digital Communications: This course covers the principles and best practices of social media and digital communications, including content creation, community management, and social media advertising.
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Event Planning and Management: This course teaches students how to plan and manage events, including corporate events, product launches, and media events.
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Research and Evaluation in Public Relations: This course covers the importance of research and evaluation in public relations, including how to design and implement research studies, and how to measure the effectiveness of public relations campaigns.
Location
York
Score
IELTS 7
Tuition Fee
CAD 18613
To be considered for admission to postgraduate diploma programs at Seneca College, Indian students must meet the following entry requirements:
- Completion of a bachelor's degree or equivalent from a recognized institution with a minimum overall average of 65%
- English Language Proficiency: Seneca College accepts various language proficiency tests like IELTS, TOEFL, PTE, CAEL, and Duolingo. The minimum score required varies from program to program. Generally, the minimum IELTS score required for admission is 7 with no band less than 6.5, respectively.
Indian students may also be required to submit official transcripts, a statement of purpose, letters of recommendation, and a resume/CV depending on the program they are applying to.
While Seneca College does not offer scholarships directly to international students, there are various external scholarship opportunities that students can apply for. These scholarships are offered by organizations such as the Canadian government, private organizations, and foundations.
Seneca College also offers financial aid and bursaries to students who demonstrate financial need. These funds can be used to cover tuition fees, textbooks, and other expenses related to studying at Seneca College. Students can apply for financial aid and bursaries by filling out an application form and providing supporting documentation.
The tuition fees for undergraduate and postgraduate diploma programs at Seneca College vary depending on the program and the duration of the program. International students should budget for additional fees such as application fees, textbooks, and materials fees. While Seneca College does not offer scholarships directly to international students, there are various external scholarship opportunities available. Additionally, students can apply for financial aid and bursaries if they demonstrate financial need.
Graduates of the Graduate Certificate in Public Relations - Corporate Communications program at Seneca College are well-prepared to pursue a variety of career paths in corporate communications and public relations. Some of the job titles that graduates can pursue include:
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Public Relations Manager: This role involves developing and implementing public relations strategies for an organization, managing media relations, and overseeing the development of communications materials.
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Corporate Communications Manager: This role involves managing internal and external communications for an organization, developing communications strategies, and overseeing the implementation of communications programs.
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Media Relations Specialist: This role involves developing and implementing media relations strategies for an organization, building relationships with journalists and media outlets, and managing media inquiries.
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Social Media Specialist: This role involves managing an organization's social media channels, developing content, and engaging with the online community.
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Event Planner: This role involves planning and executing events for an organization, including corporate events, product launches, and media events.
The Graduate Certificate in Public Relations - Corporate Communications program at Seneca College provides students with the knowledge and skills necessary to succeed in the field of corporate communications and public relations. With a comprehensive curriculum and excellent career prospects, this program is an excellent choice for those looking to advance their careers in the field.
