Master in Economics
The University of Oregon offers a distinguished Master in Economics pr...
M.A. in Advertising and Brand Responsibility
Eugene, Oregon
INTAKE: September
Program Overview
M.A. in Advertising and Brand Responsibility program at the University of Oregon offers a comprehensive exploration of the advertising industry, emphasizing the ethical, sustainable, and responsible aspects of brand communication. This graduate program equips students with the necessary skills to navigate the dynamic landscape of advertising, focusing on the intersection of consumer behavior, brand responsibility, and societal impact. Students engage with topics such as ethical advertising, corporate social responsibility (CSR), sustainability in branding, and strategies for crafting brand messages that promote positive social change.
Curriculum: The curriculum is designed to offer both theoretical insights and practical applications. Core courses include subjects like brand management, consumer psychology, and integrated marketing communications. Students also have the opportunity to specialize in areas such as digital media strategy, public relations, or advertising ethics. The program ensures that students are equipped with the strategic, creative, and analytical tools required to thrive in a rapidly evolving advertising environment.
Research Focus: The program encourages students to delve into research that examines the role of advertising in shaping consumer perceptions and behaviors, particularly in terms of brand responsibility and ethics. Research topics may include the impact of sustainable branding practices, the influence of social media on consumer choices, and the effectiveness of ethical marketing strategies in building brand loyalty. Faculty members are highly involved in research and provide mentorship for students exploring cutting-edge issues in advertising and brand responsibility.
Industry Engagement: The University of Oregon’s program emphasizes strong ties to the advertising industry, with students gaining practical exposure through internships, industry collaborations, and networking events. The school’s connections with leading advertising agencies, nonprofits, and corporations allow students to apply their classroom knowledge to real-world challenges, fostering a deeper understanding of the complexities of brand management and advertising ethics.
Global Perspective: The M.A. program provides a global perspective on advertising, acknowledging that brand responsibility and consumer expectations vary across cultural and geographical boundaries. Students explore how brands navigate international markets while maintaining ethical standards, addressing global challenges like environmental sustainability and social equity. This international outlook prepares graduates to work in diverse markets and manage global advertising campaigns responsibly.
Location
Eugene, Oregon
Score
IELTS 7
Tuition Fee
USD 33378
Postgraduate Entry Requirements
Application Fee: $90
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 70% or above in their bachelor's degree.
English Language Proficiency:
- IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 88 or higher.
The University of Oregon (UO) offers a range of scholarships and financial aid opportunities for international students to support their academic journey. These scholarships are designed to recognize academic excellence, promote diversity, and provide financial assistance to help students from around the world achieve their educational goals.
Merit-Based Scholarships: UO offers several merit-based scholarships for international students, which are awarded upon admission to the university. These scholarships are primarily based on academic achievement and are available to both undergraduate and graduate international students. The scholarships are designed to recognize students who have demonstrated exceptional performance in their academic pursuits and are intended to provide financial relief to those who meet the eligibility criteria. The Global Excellence Scholarship, for example, is one of the most notable merit-based awards, offering significant funding to outstanding international students.
UO International Scholarships: The University of Oregon provides several merit-based scholarships specifically for international students. These scholarships are awarded based on academic achievement, leadership potential, and the ability to contribute to the university community. Eligible international students are automatically considered for these scholarships upon admission to the university. Some examples include the International Student Scholarships, which can cover partial tuition costs and are renewable for up to four years, depending on the student's academic progress.
UO Global Education Fund Scholarships: The Global Education Fund offers financial assistance to international students who demonstrate financial need. These scholarships are designed to help ease the financial burden of studying abroad at UO and are awarded based on the student’s financial circumstances and academic standing. Students must apply for these scholarships through the UO financial aid office, providing necessary documentation to demonstrate need.
Departmental Scholarships: Many academic departments at the University of Oregon offer their own scholarships for international students pursuing specific fields of study. These departmental scholarships can provide additional financial support for students enrolled in particular programs, such as business, engineering, or the sciences. These awards are often based on academic performance, research contributions, or specific criteria within the field of study.
External Scholarships: In addition to the scholarships offered directly by UO, international students are encouraged to explore external scholarships provided by government agencies, international organizations, or private institutions. Some well-known programs include the Fulbright Program, the U.S. Department of State's Education USA, and scholarships offered by the student's home country.
Graduates of the M.A. in Advertising and Brand Responsibility program from the University of Oregon are well-prepared for a wide range of careers in the advertising, branding, and marketing industries, particularly in roles that emphasize ethical practices and social responsibility.
Brand Manager: Oversee the development, positioning, and management of a brand, ensuring that brand messaging aligns with ethical standards and corporate responsibility initiatives.
Advertising Strategist: Work with advertising agencies or in-house marketing teams to create campaigns that focus on consumer education, sustainable branding, and corporate social responsibility.
Corporate Social Responsibility (CSR) Manager: Lead CSR initiatives for companies, focusing on integrating social and environmental responsibility into brand strategy and operations.
Sustainability Marketing Consultant: Advise organizations on how to incorporate sustainability and ethical marketing practices into their brand messaging and advertising efforts.
Digital Marketing Specialist: Manage digital campaigns that promote responsible branding practices, leveraging social media, content marketing, and data analytics to target socially-conscious consumers.
Public Relations Manager: Develop strategies that improve a brand’s reputation, ensuring that the company is seen as responsible, transparent, and ethical in its communications.
Consumer Behavior Analyst: Analyze consumer preferences and trends, specifically looking at how consumers respond to socially responsible brands and advertising practices.
Advertising Ethics Consultant: Provide expertise on ethical advertising practices, helping brands avoid misleading messages and ensuring that campaigns meet legal and ethical standards.
Nonprofit Marketing Director: Lead marketing efforts for nonprofits, focusing on creating responsible advertising that communicates the mission of social causes effectively.
