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Seneca College is one of the leading institutions for higher education in Canada, offer...
Graduate certificate in Marketing Management
York
INTAKE: Jan, May & Sept
Program Overview
Seneca College, located in Toronto, Ontario, Canada, is a leading institution that offers a wide range of diploma, degree, and certificate programs in various fields of study. The Graduate Certificate in Marketing Management is one of the many programs offered by Seneca College, and it aims to equip students with the knowledge and skills necessary to succeed in the field of marketing.
Curriculum:
The curriculum for the Graduate Certificate in Marketing Management at Seneca College is designed to provide students with a comprehensive understanding of marketing principles, practices, and trends. The program consists of four academic semesters, and it includes courses such as:
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Marketing Fundamentals: This course provides students with an introduction to the fundamental concepts and principles of marketing, including the marketing mix, market segmentation, and targeting.
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Market Research and Analytics: This course teaches students how to conduct market research and analyze data to make informed marketing decisions. It covers topics such as survey design, data analysis, and market segmentation.
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Brand Management: This course focuses on developing and managing brand identities. It covers topics such as brand positioning, brand equity, and brand architecture.
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Consumer Behavior: This course examines the factors that influence consumer behavior, including cultural, social, psychological, and personal factors.
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Digital Marketing: This course explores the various digital marketing tools and techniques that are used in the industry, including social media marketing, search engine optimization, and email marketing.
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Integrated Marketing Communications: This course covers the various communication channels that are used in marketing, including advertising, public relations, and sales promotion.
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Marketing Strategy and Planning: This course focuses on developing and implementing effective marketing strategies that align with business objectives.
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Marketing Metrics and Analytics: This course teaches students how to measure the effectiveness of marketing campaigns and how to use data to improve future campaigns.
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Sales Management: This course covers the various aspects of sales management, including sales forecasting, territory management, and sales force motivation.
Location
York
Score
IELTS 7
Tuition Fee
CAD 16522
To be considered for admission to postgraduate diploma programs at Seneca College, Indian students must meet the following entry requirements:
- Completion of a bachelor's degree or equivalent from a recognized institution with a minimum overall average of 65%
- English Language Proficiency: Seneca College accepts various language proficiency tests like IELTS, TOEFL, PTE, CAEL, and Duolingo. The minimum score required varies from program to program. Generally, the minimum IELTS score required for admission is 7 with no band less than 6.5, respectively.
Indian students may also be required to submit official transcripts, a statement of purpose, letters of recommendation, and a resume/CV depending on the program they are applying to.
While Seneca College does not offer scholarships directly to international students, there are various external scholarship opportunities that students can apply for. These scholarships are offered by organizations such as the Canadian government, private organizations, and foundations.
Seneca College also offers financial aid and bursaries to students who demonstrate financial need. These funds can be used to cover tuition fees, textbooks, and other expenses related to studying at Seneca College. Students can apply for financial aid and bursaries by filling out an application form and providing supporting documentation.
The tuition fees for undergraduate and postgraduate diploma programs at Seneca College vary depending on the program and the duration of the program. International students should budget for additional fees such as application fees, textbooks, and materials fees. While Seneca College does not offer scholarships directly to international students, there are various external scholarship opportunities available. Additionally, students can apply for financial aid and bursaries if they demonstrate financial need.
Graduates of the Graduate Certificate in Marketing Management program at Seneca College are well-equipped to pursue a variety of careers in the marketing industry. Some of the job titles that graduates can pursue include:
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Marketing Manager: This role involves developing and implementing marketing strategies, managing marketing budgets, and overseeing marketing campaigns.
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Brand Manager: This role involves developing and managing brand identities, conducting market research, and overseeing advertising and promotional activities.
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Digital Marketing Specialist: This role involves developing and implementing digital marketing campaigns, including social media marketing, email marketing, and search engine optimization.
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Market Research Analyst: This role involves conducting market research, analyzing data, and providing insights to support marketing decisions.
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Advertising Account Executive: This role involves managing client relationships, developing advertising campaigns, and overseeing the execution of advertising strategies.
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Social Media Manager: This role involves developing and implementing social media marketing campaigns, monitoring social media channels, and engaging with followers.
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Sales Manager: This role involves managing a sales team, setting sales targets, and developing sales strategies.
The Graduate Certificate in Marketing Management program at Seneca College provides students with the knowledge and skills necessary to succeed in the marketing industry. With a comprehensive curriculum and excellent career prospects, this program is an excellent choice for those looking to advance their careers in marketing.
