MSc Accounting and Finance
Cardiff University’s MSc in Accounting and Finance is designed to develop advance...
BSc Social Analytics
Cardiff
INTAKE: September
Program Overview
The BSc in Social Analytics at Cardiff University offers an interdisciplinary approach to understanding and analyzing social data using advanced statistical and computational methods. This program combines social science theory with data analysis techniques to equip students with the skills needed to interpret and solve complex social problems. Students gain expertise in both quantitative and qualitative research methodologies, enabling them to work across various sectors such as social research, public policy, marketing, and data science. The program focuses on the social aspects of data and trains students to assess patterns, behaviors, and trends that influence societal issues.
Curriculum: The BSc in Social Analytics curriculum is designed to provide students with a solid foundation in social science research and data analytics. In the first year, students are introduced to key concepts in social science, statistics, and data analysis techniques, including an introduction to programming and data visualization tools. As they progress, the curriculum deepens with advanced modules on statistical modeling, machine learning, data mining, and social network analysis. Students also engage in research projects and practical applications of their learning, gaining experience in real-world data collection, analysis, and interpretation. The program emphasizes the development of critical thinking and problem-solving skills, with an integrated focus on ethical data use and the responsible application of analytics in social contexts.
Research Focus: The BSc in Social Analytics is strongly research-oriented, with a focus on understanding how data-driven insights can inform social policies and practices. The research focus of the program includes social behavior analysis, digital media and society, economic modeling, and the evaluation of public health interventions, among other areas. Students have opportunities to engage with faculty research projects, particularly in the fields of public policy, social welfare, and data-driven governance. The program encourages students to explore emerging trends in social data analytics, such as the application of artificial intelligence and big data analytics to study societal issues like inequality, health disparities, and education.
Industry Engagement: Cardiff University places a strong emphasis on industry engagement, and the BSc in Social Analytics program is designed to offer students practical experience through collaborations with local government bodies, non-profit organizations, and businesses. The university has strong connections with industry partners, enabling students to participate in internships, work placements, and collaborative research projects. These experiences provide students with valuable exposure to real-world applications of social analytics, ensuring they are equipped with the necessary skills to enter the job market. The program also includes guest lectures from industry experts and opportunities for students to network with professionals in the fields of data science, social research, and public policy.
Global Perspective: The BSc in Social Analytics program at Cardiff University offers a global perspective by incorporating case studies and data from international contexts. This allows students to analyze social data and trends from a variety of cultural, economic, and political environments. The program's focus on social issues such as global inequality, migration, climate change, and public health enables students to develop a broader understanding of global challenges and the role of data analytics in addressing them. Cardiff University encourages students to engage in international research collaborations and offers opportunities for study abroad programs, ensuring that graduates are prepared to work in a globalized and data-driven world.
Location
Cardiff
Score
IELTS 6.5
Tuition Fee
£ 22950
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 80% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 90.
- PTE Academic: A minimum overall score of 69.
- Some programs may have specific subject prerequisites or additional requirements.
Cardiff University offers a range of scholarships to support international students pursuing undergraduate studies. These scholarships are designed to attract high-achieving students from around the world, easing the financial burden and recognizing academic excellence.
Vice-Chancellor’s International Scholarship: Cardiff University’s Vice-Chancellor’s International Scholarship is a merit-based award that provides partial funding for exceptional international undergraduate and postgraduate students. This scholarship rewards high academic achievement and study, making it ideal for students with strong academic backgrounds.
Chevening Scholarship: Offered in collaboration with the UK government, the prestigious Chevening Scholarship is available to international students who demonstrate leadership potential and academic excellence. The award covers tuition fees, living expenses, travel costs, and other allowances, supporting future leaders and influencers in various fields.
British Council GREAT Scholarships: Cardiff University partners with the British Council to offer the GREAT Scholarships for students from specific countries, including China, India, Malaysia, and Thailand. These scholarships provide financial assistance for tuition fees and are intended to encourage bright students to pursue postgraduate studies in the UK.
Subject-Specific Scholarships: Certain academic departments at Cardiff University offer additional scholarships tailored to specific fields of study, such as engineering, business, and life sciences. These scholarships provide partial funding and are aimed at attracting talented students to specific programs.
International Foundation Programme Scholarships: For international students who need to complete a foundation year before beginning an undergraduate degree, Cardiff University offers scholarships to cover part of the foundation year tuition fees. This scholarship supports students in their transition to full-time degree programs at the university.
Financial Aid and External Scholarships: In addition to Cardiff University scholarships, students can explore external funding options such as loans, grants, and scholarships provided by their home countries or private organizations. The university’s financial aid office offers guidance to help students find external financial support.
Graduates with a BSc in Social Analytics from Cardiff University have a wide range of career opportunities across multiple sectors, due to the increasing demand for data-driven decision-making in today's digital world. This interdisciplinary program combines social science with data analytics, providing students with the skills to analyze and interpret complex social data, which is highly valuable in a variety of industries.
Data Analyst: As a data analyst, graduates can work across various industries, such as healthcare, finance, retail, and government, to collect, process, and analyze data. They transform raw data into actionable insights that inform strategic decisions, improve efficiency, and identify trends within social systems and markets.
Social Media Analyst: In the digital age, social media platforms are key sources of social data. Graduates can specialize in social media analytics, where they use data from platforms like Twitter, Facebook, and Instagram to assess brand performance, consumer behavior, and public sentiment. Social media analysts are crucial for businesses looking to optimize their online presence and engagement strategies.
Market Research Analyst: Market research analysts use data to understand consumer behavior, preferences, and trends. By analyzing social, economic, and demographic data, they help businesses make informed decisions about product development, marketing strategies, and overall business direction. Graduates can work in sectors ranging from retail to advertising.
Policy Analyst: With a background in social analytics, graduates can work in government agencies or think tanks, using data to inform policy decisions. They analyze social issues such as healthcare, education, and welfare, providing data-driven insights that help shape public policies and government programs.
Public Health Analyst: Graduates can pursue careers in public health, where they analyze data related to social determinants of health, population trends, and healthcare access. By working with health organizations or government agencies, they contribute to improving public health through evidence-based decision-making.
Social Researcher: Social researchers analyze qualitative and quantitative data to study societal issues, such as poverty, inequality, education, and criminal justice. They design and conduct research projects to provide insights into these issues, influencing social programs, policies, and academic studies.
Business Intelligence Analyst: Business intelligence analysts use data analytics to help businesses understand market trends, customer behavior, and operational efficiency. With their expertise in social data, graduates can provide insights that drive growth strategies, improve customer experiences, and optimize business operations.
Behavioral Data Scientist: Graduates with a BSc in Social Analytics can specialize in behavioral data science, analyzing how people interact with technology, products, and services. They work with large datasets to identify patterns and make predictions about consumer behavior, improving marketing, product development, and user experience.
Human Resources Analyst: Many organizations rely on data to enhance employee recruitment, retention, and development strategies. Human resources analysts use data to understand workforce trends, employee satisfaction, and productivity, helping businesses make data-driven HR decisions that improve performance and morale.
Digital Marketing Analyst: Digital marketing analysts focus on collecting and interpreting data from various digital marketing channels, such as websites, email campaigns, and online ads. They help businesses refine their marketing strategies based on customer interactions and social trends to increase engagement and conversions.
Consultant in Social Analytics: Graduates can also work as independent consultants or with consultancy firms, advising organizations on how to use social data to solve business problems, improve customer relationships, or enhance operational strategies. They bring expertise in social analytics to clients across different sectors.
Environmental Social Scientist: With the growing interest in sustainability and social responsibility, graduates can pursue careers in environmental social science. They analyze data related to social behavior and environmental impact, helping organizations develop strategies that promote sustainability and address social issues related to climate change.
Cultural Analytics Specialist: Graduates may choose to work in cultural analytics, where they study trends in art, media, and culture. They analyze social data to understand public engagement with cultural events, media content, and creative industries, helping organizations in the entertainment and media sectors make data-informed decisions.
International Development Analyst: Graduates can work with NGOs, international organizations, and humanitarian agencies, using social analytics to study global issues like poverty, education, and inequality. They analyze data to guide interventions and measure the impact of development programs across different regions.
Academia and Research: For those interested in academia, a BSc in Social Analytics provides a strong foundation for pursuing graduate studies or a PhD in related fields such as sociology, political science, or data science. Graduates can contribute to research in social analytics, developing new methodologies or exploring emerging trends in social behavior.
