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BA Media, Journalism and Culture
Cardiff
INTAKE: September
Program Overview
The BA Media, Journalism and Culture program at Cardiff University offers students a multidisciplinary approach to understanding the interplay between media, journalism, and cultural studies. The program is designed to equip students with the analytical, practical, and creative skills required to succeed in the modern media landscape. Students gain a deep understanding of how media and journalism shape public perception, inform culture, and influence societal change. The program covers a wide array of media platforms, including traditional journalism, digital media, and emerging forms of communication, preparing graduates to engage with a variety of industries, including journalism, broadcasting, public relations, and digital media.
Curriculum: The curriculum of the BA Media, Journalism and Culture program is structured to provide students with both theoretical knowledge and practical skills. In the first year, students explore the fundamental aspects of media theory, media history, and the role of journalism in society. As they progress through the program, they delve deeper into topics such as investigative journalism, media ethics, digital storytelling, and the cultural implications of media. Students are encouraged to develop expertise in specific areas, such as news production, online media, and multimedia journalism, while also engaging with critical cultural studies to understand how media and culture intersect. The program integrates practical workshops, case studies, and assessments that help students develop media production and journalistic writing skills, preparing them for the demands of the industry.
Research Focus: Cardiff University is renowned for its research in media and communications, and students in the BA Media, Journalism and Culture program benefit from being part of a research-driven environment. The program allows students to engage with cutting-edge research in areas such as media ethics, the role of journalism in democracy, media representations, and the impact of new media technologies on society. The university’s School of Journalism, Media and Culture is a leader in media research, and students have opportunities to engage with faculty members who are experts in fields such as media policy, digital media, and cultural representation. This research-rich environment encourages students to think critically and engage with contemporary debates in media, journalism, and culture.
Industry Engagement: Cardiff University has strong links with the media industry, providing students with opportunities for industry engagement through internships, work placements, and collaborations with media organizations. The program is designed to ensure that students gain practical, hands-on experience in real-world media environments. Cardiff’s proximity to the media hubs in Wales and the wider UK provides students with access to industry professionals and organizations, including major news outlets, broadcasters, and digital media companies. Students can undertake work placements in journalism, PR, digital media, and broadcasting, allowing them to build industry connections and enhance their employability. Additionally, Cardiff hosts guest lectures, workshops, and networking events with leading professionals in media and journalism, further supporting career development.
Global Perspective: The BA Media, Journalism and Culture program at Cardiff University offers students a global perspective on media and cultural studies. The program explores how media operates across different cultural, political, and geographical contexts, helping students understand global media trends and the interconnectedness of the media industry. Cardiff University’s international reputation attracts students from around the world, offering a diverse and multicultural learning environment. The program encourages students to consider global media flows, the influence of international events on local media, and how media representations shape cultural narratives across borders. Cardiff’s global perspective enriches students' learning, preparing them to work in a media landscape that is increasingly interconnected and digitally driven.
Location
Cardiff
Score
IELTS 6.5
Tuition Fee
£ 22700
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 80% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 90.
- PTE Academic: A minimum overall score of 69.
- Some programs may have specific subject prerequisites or additional requirements.
Cardiff University offers a range of scholarships to support international students pursuing undergraduate studies. These scholarships are designed to attract high-achieving students from around the world, easing the financial burden and recognizing academic excellence.
Vice-Chancellor’s International Scholarship: Cardiff University’s Vice-Chancellor’s International Scholarship is a merit-based award that provides partial funding for exceptional international undergraduate and postgraduate students. This scholarship rewards high academic achievement and study, making it ideal for students with strong academic backgrounds.
Chevening Scholarship: Offered in collaboration with the UK government, the prestigious Chevening Scholarship is available to international students who demonstrate leadership potential and academic excellence. The award covers tuition fees, living expenses, travel costs, and other allowances, supporting future leaders and influencers in various fields.
British Council GREAT Scholarships: Cardiff University partners with the British Council to offer the GREAT Scholarships for students from specific countries, including China, India, Malaysia, and Thailand. These scholarships provide financial assistance for tuition fees and are intended to encourage bright students to pursue postgraduate studies in the UK.
Subject-Specific Scholarships: Certain academic departments at Cardiff University offer additional scholarships tailored to specific fields of study, such as engineering, business, and life sciences. These scholarships provide partial funding and are aimed at attracting talented students to specific programs.
International Foundation Programme Scholarships: For international students who need to complete a foundation year before beginning an undergraduate degree, Cardiff University offers scholarships to cover part of the foundation year tuition fees. This scholarship supports students in their transition to full-time degree programs at the university.
Financial Aid and External Scholarships: In addition to Cardiff University scholarships, students can explore external funding options such as loans, grants, and scholarships provided by their home countries or private organizations. The university’s financial aid office offers guidance to help students find external financial support.
Graduates of the BA Media, Journalism and Culture program at Cardiff University are well-equipped to pursue a variety of career paths across the media, journalism, and cultural sectors. The program's interdisciplinary approach ensures that students gain a comprehensive understanding of both the practical and theoretical aspects of media, allowing them to enter a wide range of professions in the media industry. Career opportunities include roles in traditional and digital journalism, media production, public relations, advertising, and cultural analysis.
Journalist: Graduates can become reporters, news correspondents, or investigative journalists across different media platforms, including print, online, radio, and television.
Broadcast Journalist: With training in broadcast media, graduates can work as news anchors, producers, or reporters for TV or radio stations.
Digital Media Specialist: Graduates can work in digital media roles, creating and managing content for websites, social media platforms, and blogs.
Social Media Manager: Graduates can develop and implement social media strategies for businesses, media outlets, or celebrities to enhance brand engagement and reach.
Public Relations Specialist: This role involves managing public perception for organizations, individuals, or government agencies through media campaigns, press releases, and public appearances.
Media Analyst/Researcher: Graduates can analyze media trends, audience behavior, and media consumption patterns for agencies, media companies, or research firms.
Content Producer: In this role, graduates can work as producers, developing content for TV, film, digital media, or other platforms.
Cultural Critic: Graduates may take up roles analyzing and critiquing media content, pop culture, and cultural trends for publications, blogs, or media outlets.
Advertising Executive: Graduates can work in advertising agencies, creating advertising campaigns across various platforms, including TV, radio, online, and print.
Copywriter: Writing persuasive and engaging copy for advertisements, websites, blogs, or promotional materials is another career path for graduates.
Media Planner: This involves planning and buying advertising space across multiple media channels, ensuring advertisements reach the right target audience.
Event Coordinator: Graduates may choose to manage and promote events, from media conferences to entertainment or corporate events, ensuring smooth organization and effective promotion.
Media Educator: Some graduates may choose to pursue careers in teaching or lecturing in media studies or journalism at secondary or higher education levels.
Film Critic: Graduates can write or critique films and television programs for publications or digital platforms, providing reviews and insights into the industry.
