BA Media and Communications

Cardiff

 

INTAKE: September

Program Overview

The BA Media and Communications program at Cardiff University offers a comprehensive education in the dynamic field of media, focusing on the theoretical and practical aspects of communication, media production, and the influence of media on society. This program aims to equip students with the skills and knowledge needed to thrive in an ever-evolving media landscape, covering everything from traditional forms of media like television and print to digital media, social media, and emerging technologies. Students are encouraged to critically analyze media systems, engage with diverse audiences, and develop creative content for a variety of platforms, ensuring they are well-prepared for a range of careers in the media industry.

Curriculum: The curriculum of the BA Media and Communications program is designed to provide students with a balanced mix of theory and practical skills. The first year introduces foundational concepts in media studies, including the history of media, media ethics, communication theories, and the role of media in society. As the program progresses, students can specialize in areas such as digital media, media production, public relations, journalism, and marketing. The program also offers opportunities to engage in practical media production, allowing students to create content, develop storytelling skills, and gain hands-on experience with modern media tools and software. Throughout the program, students are encouraged to engage in independent research, build professional portfolios, and develop the critical thinking required to navigate the complex media environment.

Research Focus: Cardiff University is renowned for its research in media and communication studies. The university’s School of Journalism, Media and Culture is internationally recognized for its research output, particularly in areas such as media representation, digital communication, journalism, and media policy. Students in the BA Media and Communications program benefit from this research-driven environment, gaining access to cutting-edge insights into the impact of media on culture, politics, and society. This exposure to ongoing research enriches the students' learning experience, encouraging them to think critically and engage with contemporary media debates and innovations.

Industry Engagement: The BA Media and Communications program at Cardiff University has strong links with the media industry, providing students with numerous opportunities for industry engagement. The program includes opportunities for internships, work placements, and collaborations with media organizations, allowing students to gain practical experience and build valuable professional networks. Cardiff’s connections with major broadcasters, production companies, digital agencies, and media outlets ensure that students are well-positioned to secure internships or employment after graduation. Furthermore, the university frequently hosts guest lectures, masterclasses, and workshops led by industry professionals, providing students with firsthand insights into the media landscape and trends shaping the industry.

Global Perspective: The BA Media and Communications program at Cardiff University offers a global perspective on media and communication practices, preparing students to work in an increasingly interconnected and digital world. The program examines the impact of global media flows, international communication strategies, and cross-cultural media production. Students are encouraged to explore how media operates in different cultural, political, and economic contexts, and how global events influence local media practices. Cardiff University’s diverse student body and international collaborations further enhance the global perspective, allowing students to engage with peers from various backgrounds and gain a broader understanding of the global media environment.

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Location

Cardiff

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 22700

Undergraduate Entry Requirements

Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 80% or equivalent in their respective country's grading system.

English language proficiency:

  • IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
  • TOEFL: A minimum overall score of 90.
  • PTE Academic: A minimum overall score of 69.
  • Some programs may have specific subject prerequisites or additional requirements.

Cardiff University offers a range of scholarships to support international students pursuing undergraduate studies. These scholarships are designed to attract high-achieving students from around the world, easing the financial burden and recognizing academic excellence. 

Vice-Chancellor’s International Scholarship: Cardiff University’s Vice-Chancellor’s International Scholarship is a merit-based award that provides partial funding for exceptional international undergraduate and postgraduate students. This scholarship rewards high academic achievement and study, making it ideal for students with strong academic backgrounds.

Chevening Scholarship: Offered in collaboration with the UK government, the prestigious Chevening Scholarship is available to international students who demonstrate leadership potential and academic excellence. The award covers tuition fees, living expenses, travel costs, and other allowances, supporting future leaders and influencers in various fields.

British Council GREAT Scholarships: Cardiff University partners with the British Council to offer the GREAT Scholarships for students from specific countries, including China, India, Malaysia, and Thailand. These scholarships provide financial assistance for tuition fees and are intended to encourage bright students to pursue postgraduate studies in the UK.

Subject-Specific Scholarships: Certain academic departments at Cardiff University offer additional scholarships tailored to specific fields of study, such as engineering, business, and life sciences. These scholarships provide partial funding and are aimed at attracting talented students to specific programs.

International Foundation Programme Scholarships: For international students who need to complete a foundation year before beginning an undergraduate degree, Cardiff University offers scholarships to cover part of the foundation year tuition fees. This scholarship supports students in their transition to full-time degree programs at the university.

Financial Aid and External Scholarships: In addition to Cardiff University scholarships, students can explore external funding options such as loans, grants, and scholarships provided by their home countries or private organizations. The university’s financial aid office offers guidance to help students find external financial support.

Graduates of the BA Media and Communications program from Cardiff University are well-positioned to pursue a wide range of careers across the media and communications industries. The program’s blend of academic study and practical skills equips students with the expertise needed to thrive in a dynamic and rapidly evolving field. With a focus on media production, digital communications, public relations, journalism, and advertising, graduates have numerous career options available to them. 

Journalist: As media professionals, graduates can work in various areas of journalism, including print, broadcast, digital, and online platforms, reporting on news, entertainment, politics, and culture.

Public Relations Specialist: With expertise in communication strategies, graduates can work as PR professionals, managing the public image of companies, organizations, and individuals through media outreach, press releases, and campaigns.

Social Media Manager: Responsible for developing and implementing social media strategies, social media managers help brands build and maintain their presence on platforms like Facebook, Instagram, Twitter, and LinkedIn.

Media Planner/Buyer: Media planners and buyers are responsible for planning, negotiating, and purchasing advertising space across various media channels, ensuring that brands reach their target audiences effectively.

Marketing and Communications Manager: Graduates can work in marketing departments of organizations, crafting messaging strategies, managing communications campaigns, and enhancing brand awareness.

Broadcast Producer: With hands-on media production experience, graduates can work in TV or radio broadcasting, coordinating and producing content for live or recorded broadcasts.

Digital Content Creator: Graduates can develop content for online platforms, including websites, social media, blogs, and video-sharing sites, using creative and technical skills to engage audiences.

Media Researcher: Media researchers gather, analyze, and interpret data on media consumption patterns, audience behavior, and trends, providing valuable insights for media organizations and businesses.

Advertising Executive: Working in advertising agencies, graduates can help develop campaigns, manage client relationships, and oversee the creation of advertisements for various media outlets.

Corporate Communications Specialist: In this role, graduates help businesses communicate internally and externally, ensuring messages are clear, consistent, and align with company values and goals.

Film/TV Production Assistant: For those interested in production roles, graduates can work as assistants, helping with the logistics, organization, and coordination of film and TV projects.


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