MSc Accounting and Finance
Cardiff University’s MSc in Accounting and Finance is designed to develop advance...
BSc Business Management (Marketing) with a Professional Placement Year
Cardiff
INTAKE: September
Program Overview
The BSc Business Management (Marketing) with a Professional Placement Year at Cardiff University is designed to provide students with a robust foundation in business management, complemented by a specialized focus on marketing. This program not only equips students with essential theoretical knowledge but also provides them with practical skills through a one-year industry placement. This hands-on experience enhances employability and allows students to apply marketing concepts in real-world business environments, preparing them for successful careers in marketing, management, and beyond.
Curriculum: The curriculum of the BSc Business Management (Marketing) with a Professional Placement Year program blends core business management subjects with specialized marketing courses. The first two years cover essential topics such as accounting, organizational behavior, economics, and business strategy, while the marketing modules focus on areas like consumer behavior, digital marketing, marketing communications, and brand management. During the professional placement year, students gain valuable work experience, applying the knowledge and skills learned in the classroom to solve marketing challenges in a business setting. The program culminates in a final year that deepens students' understanding of strategic marketing and business management, preparing them for leadership roles.
Research Focus: Cardiff University is renowned for its research excellence, and the BSc Business Management (Marketing) with a Professional Placement Year benefits from the university's strong focus on research-led teaching. Faculty members are engaged in cutting-edge research in areas such as consumer behavior, digital marketing, sustainability in marketing, and international business. Students are encouraged to engage with research through projects, case studies, and real-world business problems, ensuring that their education is both current and academically rigorous. The research output at Cardiff influences marketing practices and equips students with insights into the latest trends and developments in the marketing field.
Industry Engagement: The BSc Business Management (Marketing) with a Professional Placement Year provides students with unparalleled industry engagement opportunities. The professional placement year is a key feature of the program, enabling students to work with leading companies and gain invaluable marketing experience. Cardiff University’s strong connections with global businesses and marketing firms provide students with access to a wide range of internship and placement opportunities, ensuring that they are prepared for the competitive job market. Additionally, students can benefit from guest lectures, industry networking events, and career development workshops that foster relationships with employers and professionals in the marketing sector.
Global Perspective: Cardiff University emphasizes a global perspective in its BSc Business Management (Marketing) with a Professional Placement Year program. The curriculum integrates international marketing strategies, cross-cultural communication, and global business dynamics, ensuring that students understand marketing in a globalized world. The university’s diverse student body and its international partnerships with universities and organizations worldwide provide students with the opportunity to engage with a variety of perspectives and experiences. The professional placement year further enhances this global outlook, as many students take placements with multinational corporations or within international markets, gaining hands-on experience that broadens their global understanding.
Location
Cardiff
Score
IELTS 6.5
Tuition Fee
£ 22700
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 80% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 90.
- PTE Academic: A minimum overall score of 69.
- Some programs may have specific subject prerequisites or additional requirements.
Cardiff University offers a range of scholarships to support international students pursuing undergraduate studies. These scholarships are designed to attract high-achieving students from around the world, easing the financial burden and recognizing academic excellence.
Vice-Chancellor’s International Scholarship: Cardiff University’s Vice-Chancellor’s International Scholarship is a merit-based award that provides partial funding for exceptional international undergraduate and postgraduate students. This scholarship rewards high academic achievement and study, making it ideal for students with strong academic backgrounds.
Chevening Scholarship: Offered in collaboration with the UK government, the prestigious Chevening Scholarship is available to international students who demonstrate leadership potential and academic excellence. The award covers tuition fees, living expenses, travel costs, and other allowances, supporting future leaders and influencers in various fields.
British Council GREAT Scholarships: Cardiff University partners with the British Council to offer the GREAT Scholarships for students from specific countries, including China, India, Malaysia, and Thailand. These scholarships provide financial assistance for tuition fees and are intended to encourage bright students to pursue postgraduate studies in the UK.
Subject-Specific Scholarships: Certain academic departments at Cardiff University offer additional scholarships tailored to specific fields of study, such as engineering, business, and life sciences. These scholarships provide partial funding and are aimed at attracting talented students to specific programs.
International Foundation Programme Scholarships: For international students who need to complete a foundation year before beginning an undergraduate degree, Cardiff University offers scholarships to cover part of the foundation year tuition fees. This scholarship supports students in their transition to full-time degree programs at the university.
Financial Aid and External Scholarships: In addition to Cardiff University scholarships, students can explore external funding options such as loans, grants, and scholarships provided by their home countries or private organizations. The university’s financial aid office offers guidance to help students find external financial support.
Graduates of the BSc Business Management (Marketing) with a Professional Placement Year from Cardiff University are well-equipped to pursue a variety of careers in marketing, business management, and related sectors. The combination of theoretical knowledge, practical experience, and professional training gives graduates a competitive edge in the job market.
Marketing Manager: Graduates can work as marketing managers, where they are responsible for developing, implementing, and overseeing marketing strategies for businesses. They may manage brand campaigns, market research, digital marketing, and customer engagement to drive business growth.
Digital Marketing Specialist: With their specialized knowledge in digital marketing techniques, graduates can pursue roles focusing on online marketing, social media campaigns, content creation, SEO (Search Engine Optimization), PPC (Pay-per-click) advertising, and email marketing.
Brand Manager: Graduates can enter brand management, responsible for building and managing a company’s brand identity. They work on positioning, brand strategy, product launches, and customer perception to ensure brand success and market leadership.
Market Research Analyst: Graduates can pursue careers in market research, analyzing data and consumer trends to help businesses make informed decisions. They may work in research firms, marketing agencies, or large corporations, conducting surveys, focus groups, and competitive analysis.
Advertising Executive: With a focus on promotional activities, graduates may work in advertising agencies, handling client accounts, developing advertising campaigns, and coordinating media buys. Their role is crucial in creating strategies to reach and influence target audiences effectively.
Public Relations Officer: Graduates can work in public relations (PR), managing the public image of companies and handling media relations. They develop PR strategies, write press releases, and build strong relationships with journalists, influencers, and stakeholders to enhance brand reputation.
Sales and Business Development Executive: Graduates can enter the sales field, where they will identify business opportunities, build relationships with clients, and help drive revenue growth. They may work for companies in sectors such as retail, finance, technology, or consulting.
Product Manager: Graduates may work as product managers, overseeing the development and marketing of products from inception to launch. They collaborate with different departments, including design, engineering, and sales, to ensure products meet market demands and customer needs.
Event Manager: With their skills in marketing and project management, graduates can pursue careers as event managers, organizing corporate events, product launches, trade shows, and conferences. Their role involves coordinating logistics, marketing the event, and ensuring everything runs smoothly.
Entrepreneurship: The Professional Placement Year experience, combined with the business management and marketing knowledge gained during the program, provides a solid foundation for graduates interested in starting their own business or launching a marketing consultancy.
Consulting: Graduates can work as marketing consultants, providing expert advice to businesses looking to improve their marketing strategies, product offerings, or customer engagement. Consultants often work for agencies, or they may choose to work independently.
Customer Insights and Analytics Professional: Graduates can work in customer insights, analyzing customer data to understand behavior, preferences, and purchasing patterns. They help businesses refine marketing strategies to align better with customer needs and improve retention.
