BSc Business Management (Marketing)

Undergraduate Entry Requirements

Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 80% or equivalent in their respective country's grading system.

English language proficiency:

• IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
• TOEFL: A minimum overall score of 90.
• PTE Academic: A minimum overall score of 69.
• Some programs may have specific subject prerequisites or additional requirements.

Cardiff University offers a range of scholarships to support international students pursuing undergraduate studies. These scholarships are designed to attract high-achieving students from around the world, easing the financial burden and recognizing academic excellence. 

Vice-Chancellor’s International Scholarship: Cardiff University’s Vice-Chancellor’s International Scholarship is a merit-based award that provides partial funding for exceptional international undergraduate and postgraduate students. This scholarship rewards high academic achievement and study, making it ideal for students with strong academic backgrounds.

Chevening Scholarship: Offered in collaboration with the UK government, the prestigious Chevening Scholarship is available to international students who demonstrate leadership potential and academic excellence. The award covers tuition fees, living expenses, travel costs, and other allowances, supporting future leaders and influencers in various fields.

British Council GREAT Scholarships: Cardiff University partners with the British Council to offer the GREAT Scholarships for students from specific countries, including China, India, Malaysia, and Thailand. These scholarships provide financial assistance for tuition fees and are intended to encourage bright students to pursue postgraduate studies in the UK.

Subject-Specific Scholarships: Certain academic departments at Cardiff University offer additional scholarships tailored to specific fields of study, such as engineering, business, and life sciences. These scholarships provide partial funding and are aimed at attracting talented students to specific programs.

International Foundation Programme Scholarships: For international students who need to complete a foundation year before beginning an undergraduate degree, Cardiff University offers scholarships to cover part of the foundation year tuition fees. This scholarship supports students in their transition to full-time degree programs at the university.

Financial Aid and External Scholarships: In addition to Cardiff University scholarships, students can explore external funding options such as loans, grants, and scholarships provided by their home countries or private organizations. The university’s financial aid office offers guidance to help students find external financial support.

Graduates of the BSc Business Management (Marketing) program at Cardiff University are well-equipped to pursue a variety of rewarding career paths in the marketing and business sectors. The program’s blend of business management and marketing expertise provides graduates with the knowledge and skills necessary to succeed in numerous industries.

Marketing Manager: As a marketing manager, graduates can lead the development and execution of marketing strategies for companies. They are responsible for promoting products or services, managing advertising campaigns, and analyzing market trends to ensure business growth and competitive advantage.

Brand Manager: Graduates can specialize in brand management, where they oversee the development, positioning, and growth of a company’s brand. This role involves creating marketing campaigns, conducting market research, and managing customer perceptions to build brand loyalty.

Digital Marketing Specialist: In this role, graduates focus on online marketing strategies, such as search engine optimization (SEO), social media marketing, email marketing, and content marketing. They use digital platforms to engage customers, drive traffic, and increase brand visibility.

Market Research Analyst: Graduates with a strong interest in data analysis can work as market research analysts. They collect and interpret data on consumer preferences, market trends, and competitor activities, helping businesses make informed decisions about their marketing strategies.

Advertising Executive: Graduates can pursue careers in advertising, where they work with creative teams to develop advertising campaigns across various media channels. They manage client relationships, create advertising strategies, and ensure that campaigns reach the target audience effectively.

Public Relations (PR) Manager: As PR managers, graduates are responsible for maintaining a company’s public image and managing its communications with the media. They handle press releases, organize events, and develop strategies to enhance the company’s reputation.

Sales and Business Development Manager: Graduates can also pursue sales and business development roles, where they focus on building relationships with clients, generating new business opportunities, and driving revenue growth for organizations through effective marketing strategies.

Social Media Manager: In this role, graduates manage social media accounts for companies, creating content and engaging with customers on platforms like Instagram, Twitter, Facebook, and LinkedIn. They are responsible for crafting strategies that increase online visibility and foster community engagement.

E-commerce Manager: With the rise of online retail, e-commerce management has become a key career option. Graduates can manage online stores, overseeing product listings, digital marketing efforts, and customer experience to drive sales and brand recognition in the digital marketplace.

Content Marketing Specialist: Graduates can work as content marketers, developing and curating content such as blog posts, videos, and infographics to attract and engage target audiences. This role requires creativity and an understanding of how to tailor content for different marketing channels.

Product Manager: As a product manager, graduates oversee the development and marketing of a specific product or product line. They work closely with design, engineering, and marketing teams to ensure that products meet customer needs and market demands.

Customer Insights Analyst: This role focuses on understanding customer behavior, preferences, and needs. Graduates use data and analytics to provide businesses with actionable insights that can guide marketing campaigns, product development, and customer engagement strategies.

Consultant (Marketing or Business): Graduates with an entrepreneurial mindset can pursue consultancy roles, offering strategic marketing advice to businesses. Consultants help companies refine their marketing strategies, improve brand positioning, and enhance overall business performance.

Further Studies or Specialization: Some graduates may choose to pursue advanced degrees such as a Master’s in Marketing, Business Administration (MBA), or Data Analytics. This provides an opportunity to specialize further in areas like digital marketing, brand management, or marketing research.

Entrepreneurship: With a solid understanding of business and marketing, graduates can start their own marketing or consulting firm. They can also launch their own products or services, leveraging the marketing knowledge gained during their studies to successfully enter the market.