M.A. in Advertising and Public Relations

Application Fees : US$ 80

Postgraduate Programs:

• Minimum academic requirement: Applicants must hold a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or above.
• English language proficiency: International students are required to demonstrate English language proficiency. The accepted English language tests and minimum scores are the same as for undergraduate programs (IELTS: 6.5, TOEFL: 90, PTE: 59, DET: 110).
• Some postgraduate programs may also require relevant work experience in the field of study.

Scholarships are awarded based on various criteria, including academic merit, leadership qualities, extracurricular involvement, and community service. 

1. International Presidential Scholarship: This highly competitive scholarship is awarded to a limited number of outstanding international students. It covers the full cost of tuition for up to four years of undergraduate study. Recipients are selected based on academic achievement, leadership potential, and involvement in extracurricular activities.

2. Capstone International Scholarship: This scholarship is available to undergraduate international students who demonstrate exceptional academic performance. It provides a partial tuition waiver, reducing the overall tuition expenses. The scholarship is renewable for up to four years, subject to maintaining the required GPA.

3. Global Ambassador Scholarship: This scholarship is awarded to undergraduate international students who actively promote cross-cultural understanding and engagement on campus. Recipients receive a partial tuition waiver and are expected to serve as cultural ambassadors by participating in university events and activities.

4. Competitive Merit Scholarships: The University of Alabama offers a range of merit-based scholarships to international students, such as the National Merit Scholarship, Collegiate Scholars Award, and Crimson Achievement Scholarship. These scholarships are awarded based on academic achievements and standardized test scores.

5. College-Specific Scholarships: Various colleges and departments within the university offer scholarships specific to their respective fields of study. International students are encouraged to explore scholarship opportunities within their intended major or program of study.

6. External Scholarships: The University of Alabama also provides guidance and resources to international students seeking external scholarships. The Office of Undergraduate Scholarships and Prestigious Awards assists students in identifying and applying for scholarships from external organizations, foundations, and government agencies.

To be considered for these scholarships, international students must submit their application for admission by the specified deadlines. Some scholarships may require additional materials, such as essays or letters of recommendation. It is important to review the eligibility criteria and application requirements for each scholarship opportunity.

Graduates of the M.A. in Advertising and Public Relations program at the University of Alabama have excellent career prospects in a wide range of roles within the advertising and public relations industry.  

1. Advertising Account Executive: Graduates can work as account executives in advertising agencies, managing client relationships, developing advertising campaigns, and overseeing the execution of marketing strategies.

2. Public Relations Specialist: Graduates may pursue careers as public relations specialists, working in agencies, corporations, or nonprofit organizations. They are responsible for managing public relations campaigns, media relations, crisis communication, and reputation management.

3. Digital Marketing Manager: With a specialization in digital marketing, graduates can work as digital marketing managers, developing and implementing digital marketing strategies, managing social media campaigns, and analyzing digital marketing metrics.

4. Brand Manager: Graduates can pursue careers as brand managers, responsible for developing and maintaining brand identity, managing brand communication, and ensuring brand consistency across various marketing channels.

5. Market Research Analyst: Graduates with a strong research background can work as market research analysts, conducting consumer research, analyzing market trends, and providing insights to inform marketing strategies.

6. Media Planner: Graduates can work as media planners, responsible for developing media plans, selecting advertising platforms, negotiating media buying, and monitoring the effectiveness of media campaigns.

7. Corporate Communications Specialist: Graduates may work in corporate communication departments, managing internal and external communication, writing press releases, coordinating corporate events, and maintaining corporate reputation.

8. Social Media Manager: With the rise of social media, graduates can specialize in social media management, working as social media managers, developing social media strategies, creating engaging content, and managing social media accounts.