MSc Strategic and Digital Marketing

Postgraduate Entry Requirements

Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.

English language proficiency:

• IELTS: A minimum overall score of 6.5 or 7.0 with no individual component below 6.
• TOEFL: A minimum overall score of 100.
• PTE Academic: A minimum overall score of 76.
• Some postgraduate programs may have specific subject prerequisites or additional requirements.

Cardiff University offers a range of scholarships to support international students pursuing undergraduate and postgraduate studies. These scholarships are designed to attract high-achieving students from around the world, easing the financial burden and recognizing academic excellence. 

Vice-Chancellor’s International Scholarship: Cardiff University’s Vice-Chancellor’s International Scholarship is a merit-based award that provides partial funding for exceptional international undergraduate and postgraduate students. This scholarship rewards high academic achievement and study, making it ideal for students with strong academic backgrounds.

Global Wales Postgraduate Scholarship: This scholarship offers substantial funding to international postgraduate students from certain countries, including the USA, India, Vietnam, and EU nations. The scholarship covers part of the tuition fees and is awarded based on academic merit and potential for success.

Chevening Scholarship: Offered in collaboration with the UK government, the prestigious Chevening Scholarship is available to international students who demonstrate leadership potential and academic excellence. The award covers tuition fees, living expenses, travel costs, and other allowances, supporting future leaders and influencers in various fields.

Commonwealth Master’s Scholarships: For students from Commonwealth countries, the Commonwealth Master’s Scholarships provide funding for postgraduate students who would otherwise be unable to study in the UK. The scholarship includes full tuition, living expenses, and airfare, ensuring accessibility for students from developing nations.

British Council GREAT Scholarships: Cardiff University partners with the British Council to offer the GREAT Scholarships for students from specific countries, including China, India, Malaysia, and Thailand. These scholarships provide financial assistance for tuition fees and are intended to encourage bright students to pursue postgraduate studies in the UK.

Subject-Specific Scholarships: Certain academic departments at Cardiff University offer additional scholarships tailored to specific fields of study, such as engineering, business, and life sciences. These scholarships provide partial funding and are aimed at attracting talented students to specific programs.

Financial Aid and External Scholarships: In addition to Cardiff University scholarships, students can explore external funding options such as loans, grants, and scholarships provided by their home countries or private organizations. The university’s financial aid office offers guidance to help students find external financial support.

Graduates of the MSc Strategic and Digital Marketing program from Cardiff University are equipped with the skills, knowledge, and hands-on experience to pursue a wide array of careers in the ever-evolving marketing industry. The program's combination of strategic marketing principles and cutting-edge digital marketing techniques prepares students to thrive in both traditional and digital marketing roles across diverse sectors.

Digital Marketing Manager: Graduates can pursue roles as digital marketing managers, where they are responsible for developing and implementing online marketing strategies. This includes SEO, SEM, content marketing, email marketing, and social media strategies to drive traffic, generate leads, and build brand awareness.

Brand Manager: Brand managers are responsible for the overall image and positioning of a company’s products or services. Graduates with an interest in brand strategy can manage brand campaigns, analyze market trends, and oversee product development and communication strategies that align with the company’s vision and customer needs.

E-commerce Manager: E-commerce managers focus on optimizing online sales platforms. They are responsible for creating and executing strategies that drive online sales, enhance customer experience, and ensure a seamless shopping journey across digital touchpoints, such as websites, social media, and mobile apps.

Marketing Data Analyst: Marketing data analysts collect, analyze, and interpret data to help businesses make informed marketing decisions. Graduates interested in data-driven marketing will find roles that involve interpreting consumer data, identifying marketing trends, and providing actionable insights to enhance marketing strategies and ROI.

Content Marketing Strategist: Content marketing strategists develop content plans and campaigns to engage target audiences. They create digital content strategies, manage content creation, and optimize content for various platforms such as blogs, social media, and websites to drive customer engagement and brand loyalty.

Social Media Manager: Social media managers create and implement strategies across social media platforms like Facebook, Instagram, LinkedIn, and Twitter. They oversee content creation, community management, advertising, and influencer marketing, aiming to enhance brand visibility and foster customer engagement.

SEO/SEM Specialist: SEO (Search Engine Optimization) and SEM (Search Engine Marketing) specialists are experts in increasing the visibility of websites through organic search (SEO) and paid advertising (SEM). Graduates can pursue these roles to drive traffic to websites and improve search engine rankings, ultimately enhancing a brand’s online presence.

Marketing Consultant: Marketing consultants advise businesses on how to improve their marketing strategies and grow their customer base. With a strategic focus, graduates can work with various organizations to analyze marketing performance, identify areas for improvement, and implement tailored marketing plans.

Product Marketing Manager: Product marketing managers are responsible for positioning and promoting a company’s products to target markets. They collaborate with sales teams, conduct market research, and develop go-to-market strategies that help introduce new products to consumers and maintain competitive advantage.

Public Relations (PR) Specialist: Graduates with an interest in managing a company’s public image can pursue careers in public relations. PR specialists develop and maintain relationships with media outlets, write press releases, and manage communication strategies to enhance a brand’s reputation.

Affiliate Marketing Manager: Affiliate marketing managers work with external partners (affiliates) to drive sales and generate revenue through online partnerships. They oversee affiliate networks, set up campaigns, and monitor the performance of affiliate marketing programs.

International Marketing Manager: With a global perspective on marketing, graduates can pursue roles as international marketing managers. They develop and execute marketing strategies for global markets, adapting content and campaigns to different regions, cultures, and consumer preferences.

Customer Insights Analyst: Graduates can work as customer insights analysts, gathering and analyzing customer feedback, behavior data, and purchasing trends to inform marketing strategies. This role involves understanding customer needs and helping businesses improve their marketing approaches based on actionable insights.

Advertising Executive: Graduates interested in creative campaigns can work in advertising, overseeing the creation and implementation of advertising strategies across various media channels. They may work in advertising agencies or in-house teams, focusing on designing impactful ads that resonate with target audiences.

Marketing Communications Manager: Marketing communications managers oversee all communication strategies and promotional activities. They ensure that brand messaging is consistent across all platforms, from digital media to print, and work to ensure that marketing messages resonate with the target audience.