MSc Accounting and Finance
Cardiff University’s MSc in Accounting and Finance is designed to develop advance...
MSc Marketing (Conversion)
Cardiff
INTAKE: September
Program Overview
Cardiff University’s MSc in Marketing (Conversion) is designed for individuals who wish to transition into a marketing career, even if their undergraduate degree is in an unrelated field. This program equips students with essential marketing knowledge and skills while offering practical insights into modern marketing practices. Combining theoretical understanding with real-world applications, the MSc in Marketing (Conversion) prepares graduates to succeed in various marketing roles across diverse industries. The course also emphasizes strategic thinking, data analysis, digital marketing, and customer engagement, making it ideal for those seeking to enter the competitive field of marketing.
Curriculum: The MSc in Marketing (Conversion) at Cardiff University offers a comprehensive curriculum that covers all key aspects of marketing. Core modules include subjects like consumer behavior, digital marketing, brand management, marketing communications, and marketing research. Students will also explore topics such as marketing strategy, data analysis, and social media marketing. The program incorporates both traditional marketing principles and cutting-edge digital techniques to ensure graduates are well-prepared for today’s fast-paced, technology-driven marketing environment. Optional modules allow students to specialize further in areas like international marketing or sustainable marketing.
Research Focus: Cardiff University places a strong emphasis on research within its MSc in Marketing (Conversion). The program benefits from the university’s renowned research in consumer behavior, digital marketing trends, and the impact of new technologies on marketing strategies. Research areas include the role of social media in brand building, the influence of data analytics on customer decision-making, and the ethical dimensions of marketing. Students have the opportunity to engage with current marketing research trends and apply these insights to their coursework and projects, enhancing their ability to contribute to the evolving marketing landscape.
Industry Engagement: Cardiff University’s MSc in Marketing (Conversion) provides significant opportunities for industry engagement, connecting students with top marketing professionals and organizations. The program includes guest lectures, industry networking events, and practical case studies, allowing students to gain insights from real-world marketing leaders. Additionally, Cardiff’s connections with businesses and marketing agencies provide students with opportunities for internships, live projects, and mentorship, enhancing their practical experience and employability. Industry engagement is a key part of the curriculum, ensuring that students can apply their knowledge in a professional context.
Global Perspective: The MSc in Marketing (Conversion) offers a global perspective on marketing, preparing students to work in international markets. Cardiff University’s diverse student body and faculty enrich the learning environment, providing exposure to global marketing practices and challenges. The program covers global trends such as digital transformation in marketing, the rise of e-commerce, and the growing importance of international branding. Students are encouraged to explore marketing issues from a global viewpoint, equipping them to work in multinational corporations or global marketing firms.
Location
Cardiff
Score
IELTS 6.5
Tuition Fee
£ 27200
Postgraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
English language proficiency:
- IELTS: A minimum overall score of 6.5 or 7.0 with no individual component below 6.
- TOEFL: A minimum overall score of 100.
- PTE Academic: A minimum overall score of 76.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Cardiff University offers a range of scholarships to support international students pursuing undergraduate and postgraduate studies. These scholarships are designed to attract high-achieving students from around the world, easing the financial burden and recognizing academic excellence.
Vice-Chancellor’s International Scholarship: Cardiff University’s Vice-Chancellor’s International Scholarship is a merit-based award that provides partial funding for exceptional international undergraduate and postgraduate students. This scholarship rewards high academic achievement and study, making it ideal for students with strong academic backgrounds.
Global Wales Postgraduate Scholarship: This scholarship offers substantial funding to international postgraduate students from certain countries, including the USA, India, Vietnam, and EU nations. The scholarship covers part of the tuition fees and is awarded based on academic merit and potential for success.
Chevening Scholarship: Offered in collaboration with the UK government, the prestigious Chevening Scholarship is available to international students who demonstrate leadership potential and academic excellence. The award covers tuition fees, living expenses, travel costs, and other allowances, supporting future leaders and influencers in various fields.
Commonwealth Master’s Scholarships: For students from Commonwealth countries, the Commonwealth Master’s Scholarships provide funding for postgraduate students who would otherwise be unable to study in the UK. The scholarship includes full tuition, living expenses, and airfare, ensuring accessibility for students from developing nations.
British Council GREAT Scholarships: Cardiff University partners with the British Council to offer the GREAT Scholarships for students from specific countries, including China, India, Malaysia, and Thailand. These scholarships provide financial assistance for tuition fees and are intended to encourage bright students to pursue postgraduate studies in the UK.
Subject-Specific Scholarships: Certain academic departments at Cardiff University offer additional scholarships tailored to specific fields of study, such as engineering, business, and life sciences. These scholarships provide partial funding and are aimed at attracting talented students to specific programs.
Financial Aid and External Scholarships: In addition to Cardiff University scholarships, students can explore external funding options such as loans, grants, and scholarships provided by their home countries or private organizations. The university’s financial aid office offers guidance to help students find external financial support.
Graduates of Cardiff University’s MSc in Marketing (Conversion) are well-equipped to pursue a broad range of career options in the marketing field. The program’s combination of strategic thinking, practical skills, and digital expertise prepares students to excel in various industries.
Digital Marketing Manager: Overseeing online marketing strategies, including SEO, SEM, content marketing, and social media campaigns, to drive brand awareness and customer engagement.
Brand Manager: Developing and managing brand strategies, ensuring brand consistency, and driving market growth through effective marketing initiatives.
Marketing Communications Manager: Managing internal and external communications, including advertising, public relations, and media outreach, to promote brand messaging.
Content Marketing Specialist: Creating and curating content for websites, blogs, and social media platforms, focusing on engaging audiences and driving traffic and conversions.
Market Research Analyst: Conducting market research to analyze customer behavior, market trends, and competition, providing actionable insights to improve marketing strategies.
Social Media Manager: Managing social media platforms, creating content, analyzing engagement data, and developing strategies to increase brand visibility and audience interaction.
Advertising Account Executive: Working in advertising agencies, managing client relationships, and overseeing the development and execution of advertising campaigns across various media channels.
E-commerce Manager: Overseeing online sales strategies, optimizing user experience, and analyzing digital performance metrics to maximize revenue generation.
Product Marketing Manager: Developing marketing strategies for new or existing products, working closely with product development teams to ensure alignment between product offerings and customer needs.
Public Relations Officer: Managing brand reputation, working with media outlets, and developing press releases, speeches, and other communication materials to maintain a positive public image.
Customer Insights Analyst: Using data analytics to understand customer behavior, preferences, and trends, guiding marketing strategies that resonate with target audiences.
