MSc in Cybersecurity
Munster Technological University (MTU) offers an MSc in Cybersecurity ...
BBus (Hons) in Marketing
Cork
INTAKE: September
Program Overview
Munster Technological University (MTU) offers the BBus (Hons) in Marketing program, designed to equip students with both the strategic and practical skills needed for a successful career in the ever-evolving marketing industry. The program combines traditional marketing concepts with the latest digital marketing tools and techniques, preparing students for a wide range of marketing roles in both local and international markets. By focusing on key areas such as consumer behavior, marketing strategies, branding, and digital media, the program ensures that graduates are ready to meet the demands of modern marketing challenges.
Curriculum: The BBus (Hons) in Marketing curriculum at MTU offers a comprehensive education in marketing principles, strategies, and practices, along with a deep dive into areas like digital marketing, advertising, market research, and sales management. Students engage in modules covering topics such as consumer psychology, marketing communications, and digital analytics, with opportunities to specialize in areas like social media marketing and digital advertising. Practical learning experiences, including projects and case studies, are embedded in the curriculum to ensure students can apply theoretical knowledge in real-world scenarios. The program also incorporates a strong focus on critical thinking and problem-solving skills, essential for navigating the marketing landscape.
Research Focus: MTU’s BBus (Hons) in Marketing program emphasizes research in areas such as consumer behavior, digital marketing trends, and the impact of technology on marketing practices. Students have the opportunity to engage in academic research projects that address contemporary challenges faced by marketers in both local and global contexts. Research in this program explores how businesses can effectively utilize digital platforms, manage brand reputation, and enhance customer engagement. The research focus at MTU aims to provide students with a solid foundation in marketing research techniques, data analysis, and insights that inform strategic decision-making in marketing.
Industry Engagement: The BBus (Hons) in Marketing program at MTU places significant emphasis on industry engagement, providing students with ample opportunities to gain hands-on experience through internships, live projects, and collaborations with industry professionals. Students benefit from MTU’s strong connections with leading marketing firms and companies, allowing them to apply their learning in practical settings and gain valuable industry insights. Guest speakers from the marketing industry regularly contribute to the program, offering students the chance to learn from experienced professionals about the latest trends and best practices in marketing. The university also provides career support and networking opportunities to help students secure employment after graduation.
Global Perspective: The BBus (Hons) in Marketing program at Munster Technological University incorporates a global perspective by examining marketing strategies in different cultural and economic contexts. With a focus on international marketing, the program encourages students to understand the complexities of marketing in a globalized world, including how to adapt marketing strategies to suit different markets. Students are exposed to global marketing practices, digital marketing innovations, and the challenges of marketing across borders, ensuring they are well-prepared to enter the international marketing landscape. Opportunities for studying abroad or engaging with international companies further enhance this global perspective.
Location
Cork
Score
IELTS 6
Tuition Fee
€ 13500
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall 6.0 with no individual band lower than 5.5.
- TOEFL: Overall score of 80 is required.
- PTE: Overall score of 59 is required.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Munster Technological University (MTU) is dedicated to providing financial support to international students through a variety of scholarship programs.
MTU International Scholarships: MTU offers a limited number of International Scholarships for students from outside the European Union (EU). These scholarships are typically awarded based on academic merit and are designed to make studying at MTU more affordable for international students. The scholarships may cover a portion of tuition fees, reducing the overall cost of the program.
Country-Specific Scholarships: MTU has specific scholarships tailored to students from certain countries or regions. These scholarships are designed to attract high-achieving students from diverse backgrounds and often provide a financial incentive to apply. Depending on the student’s home country, the scholarship amounts and eligibility criteria may vary.
External Scholarships and Funding Opportunities: In addition to MTU’s internal scholarship offerings, international students may also be eligible for funding from external organizations, government agencies, or their home country. Scholarships from international bodies such as the Irish Government or various international development agencies may be available for students from specific regions. MTU’s International Office can provide information on these external scholarships and assist students in applying for them.
BBus (Hons) in Marketing program at Munster Technological University (MTU) are diverse and plentiful, providing excellent opportunities in both domestic and international markets. The program equips students with the necessary skills to pursue various roles in marketing, business management, and related fields.
Marketing Manager: Graduates can pursue careers as marketing managers, overseeing marketing strategies, campaigns, and teams to drive business growth and brand awareness.
Brand Manager: With expertise in brand development and positioning, graduates can take on brand management roles to shape and sustain brand identity across multiple channels.
Digital Marketing Specialist: The program’s emphasis on digital marketing tools and techniques prepares students for roles in search engine optimization (SEO), pay-per-click (PPC), and social media marketing.
Market Research Analyst: Graduates can become market research analysts, responsible for gathering and analyzing data to understand market trends, consumer behavior, and competitive landscapes, helping companies make informed decisions.
Advertising Executive: Graduates can work in advertising agencies or in-house marketing departments, managing creative campaigns and media strategies to promote products and services.
Product Manager: With strong product knowledge, graduates can work as product managers, overseeing the development, marketing, and lifecycle of products in various industries.
Public Relations Specialist: Graduates may also explore careers in public relations, handling media relations, communications strategies, and brand image management for businesses or individuals.
Sales Manager: The marketing program’s business foundation prepares graduates for roles in sales management, where they can lead teams, develop sales strategies, and build client relationships.
Entrepreneur: The entrepreneurial spirit fostered in the program can inspire graduates to start their own businesses, particularly in the marketing or digital marketing space.
International Marketing Manager: With the program’s global perspective, graduates are well-positioned for international roles, managing marketing strategies across multiple countries and cultures.
