BBus in Technology and Communications

Cork

 

INTAKE: September

Program Overview

The BBus in Technology and Communications program at Munster Technological University (MTU) provides students with a comprehensive education that integrates the fields of technology, business, and communication. The program aims to equip students with the skills necessary to manage and lead in the ever-evolving tech and communications sectors. It combines theoretical knowledge with practical skills, preparing graduates to meet the demands of modern industries such as digital marketing, telecommunications, and technology management. By the end of the program, students will have a deep understanding of how technology can be leveraged in communication strategies, helping businesses innovate and compete in a global market.

Curriculum: The BBus in Technology and Communications program offers a balanced curriculum designed to cover both business and technology concepts, alongside effective communication techniques. Core modules include business management, digital communications, information technology, social media strategies, and media law. Students are also introduced to emerging technologies, such as artificial intelligence, data analytics, and e-commerce, alongside key business functions like marketing, financial management, and organizational behavior. The program ensures that students gain the technical skills required to use communication platforms effectively, as well as the managerial knowledge to lead teams in the technology and communications sectors. Optional modules and specializations allow students to tailor their learning to their career interests.

Research Focus: MTU’s BBus in Technology and Communications program places a strong emphasis on research-driven learning, providing students with the opportunity to engage in research topics related to technology's impact on communication strategies and business practices. Areas of focus include digital marketing, the role of social media in business, the intersection of technology and consumer behavior, and the future of telecommunications. Students can collaborate with faculty members on research projects, contributing to the development of innovative solutions that address current industry challenges. The program prepares students to engage in both academic and applied research that has real-world relevance in the rapidly changing digital landscape.

Industry Engagement: The BBus in Technology and Communications program at MTU emphasizes industry engagement through internships, live projects, and partnerships with key players in the technology and communications sectors. Students have opportunities to gain hands-on experience by working with companies on real-world business challenges, which helps them understand industry practices and build valuable professional networks. The program also features guest lectures, workshops, and seminars led by industry experts, giving students insights into the latest trends and developments in technology and communications. By fostering strong ties with businesses and organizations, MTU ensures that students graduate with both academic knowledge and practical skills, making them highly employable in the global job market.

Global Perspective: The BBus in Technology and Communications program at MTU incorporates a global perspective by including international case studies, global communication strategies, and cross-cultural communication principles into the curriculum. Students are encouraged to think globally about technology and communication, learning how digital tools and platforms can be applied in various international contexts. The program also offers opportunities for students to study abroad or participate in exchange programs, gaining exposure to different cultures and business practices. This international focus ensures that graduates are prepared to work in diverse and globalized industries, where understanding different markets and communication styles is crucial for success.

Pollster Education

Location

Cork

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

€ 13500

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.

English Language Proficiency:

  • IELTS: Overall 6.0 with no individual band lower than 5.5.
  • TOEFL: Overall score of 80 is required.
  • PTE: Overall score of 59 is required.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

Munster Technological University (MTU) is dedicated to providing financial support to international students through a variety of scholarship programs.

MTU International Scholarships: MTU offers a limited number of International Scholarships for students from outside the European Union (EU). These scholarships are typically awarded based on academic merit and are designed to make studying at MTU more affordable for international students. The scholarships may cover a portion of tuition fees, reducing the overall cost of the program.

Country-Specific Scholarships: MTU has specific scholarships tailored to students from certain countries or regions. These scholarships are designed to attract high-achieving students from diverse backgrounds and often provide a financial incentive to apply. Depending on the student’s home country, the scholarship amounts and eligibility criteria may vary.

External Scholarships and Funding Opportunities: In addition to MTU’s internal scholarship offerings, international students may also be eligible for funding from external organizations, government agencies, or their home country. Scholarships from international bodies such as the Irish Government or various international development agencies may be available for students from specific regions. MTU’s International Office can provide information on these external scholarships and assist students in applying for them.

Graduates of the BBus in Technology and Communications program at Munster Technological University (MTU) have a wide range of career options in the rapidly growing fields of technology, digital communications, and business management. The program’s integration of business principles with technology and communication skills prepares students for versatile roles across various industries.

Digital Marketing Manager: Graduates can work as digital marketing managers, developing and executing strategies for online advertising, social media campaigns, content marketing, and SEO to help businesses grow their online presence and customer base.

Communications Specialist: With a focus on effective communication, graduates can manage internal and external communications for organizations, creating messaging, press releases, and handling public relations.

Technology Project Manager: Graduates can pursue careers in project management, specifically in tech-driven industries. As technology project managers, they would oversee the planning, execution, and delivery of technology-based initiatives, ensuring that they meet objectives, timelines, and budgets.

Social Media Manager: A rapidly growing field, social media managers develop strategies for businesses to connect with customers, build brand awareness, and drive engagement on social platforms like Facebook, Instagram, LinkedIn, and Twitter.

Web Content Manager: Graduates can take on the role of managing web content for companies, ensuring that websites, blogs, and other digital platforms have up-to-date and engaging content that aligns with the company’s brand and goals.

Public Relations (PR) Specialist: Graduates can work in PR, crafting media strategies, managing relationships with journalists, and promoting a company’s image to the public, leveraging both traditional and digital communication channels.

Technology Consultant: With their understanding of both business and technology, graduates can advise companies on the best technology solutions for their needs, helping to implement systems and improve efficiency in communications and operations.

Corporate Communications Manager: In this role, graduates are responsible for overseeing an organization’s corporate communication strategies, ensuring that messaging is consistent across different channels and aligns with the company’s values and objectives.

Business Development Manager: Graduates can work in business development, identifying new business opportunities, building relationships with potential clients, and helping organizations expand into new markets, especially in the technology sector.

E-commerce Manager: Graduates can work in e-commerce, managing online sales strategies, overseeing website performance, and ensuring a seamless digital shopping experience for customers.


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