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MA in Public Relations with New Media
Cork
INTAKE: September
Program Overview
Munster Technological University (MTU) offers a dynamic MA in Public Relations with New Media program that prepares students for the evolving landscape of public relations (PR) in the digital age. This program combines traditional PR strategies with the latest advancements in digital media, equipping students with the skills to navigate the complexities of modern communication. Through a blend of theoretical learning and practical experience, students are trained to manage and promote organizational reputations across various media platforms, including social media, digital publications, and multimedia formats.
Curriculum: The MA in Public Relations with New Media curriculum at MTU is designed to address both the theoretical foundations and practical applications of public relations. It includes core modules on strategic communication, media relations, digital marketing, crisis management, and social media management. Additionally, students engage in specialized topics such as content creation, multimedia storytelling, and the use of new media tools for PR campaigns. The program emphasizes hands-on experience, with opportunities for students to work on live projects, case studies, and internships that enhance their understanding of the PR industry.
Research Focus: The research focus of the MA in Public Relations with New Media program at MTU is centered around the impact of digital transformation on public relations practices. Students are encouraged to explore how new media technologies influence communication strategies, public opinion, and brand reputation. Research topics may include the role of social media influencers, the ethics of digital communication, the effectiveness of digital PR campaigns, and the integration of artificial intelligence in PR practices. This research-driven approach prepares students to critically evaluate and innovate PR strategies in a rapidly changing media landscape.
Industry Engagement: MTU’s MA in Public Relations with New Media program maintains strong links with the public relations industry, ensuring that students gain practical experience and exposure to real-world PR challenges. Through partnerships with leading PR firms, digital media agencies, and corporate organizations, students have access to internships, networking opportunities, and guest lectures by industry professionals. This engagement allows students to apply classroom knowledge to live projects and build relationships with potential employers in the public relations field.
Global Perspective: The MA in Public Relations with New Media program at MTU integrates a global perspective by examining PR practices and strategies used worldwide. Students explore international media landscapes, the influence of global digital platforms, and the challenges of cross-cultural communication. This global outlook is essential for students preparing for careers in multinational companies, global PR agencies, or international communications roles. By understanding the diversity of global media trends and practices, students are well-prepared to work in a multicultural and interconnected world.
Location
Cork
Score
IELTS 6.5
Tuition Fee
€ 13500
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall 6.5 with no individual band lower than 6.0.
- TOEFL: Overall score of 90 is required.
- PTE: Overall score of 63 is required.
- DET (Duolingo English Test): Overall score of 120 is required.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Munster Technological University (MTU) is dedicated to providing financial support to international students through a variety of scholarship programs.
MTU International Scholarships: MTU offers a limited number of International Scholarships for students from outside the European Union (EU). These scholarships are typically awarded based on academic merit and are designed to make studying at MTU more affordable for international students. The scholarships may cover a portion of tuition fees, reducing the overall cost of the program.
Country-Specific Scholarships: MTU has specific scholarships tailored to students from certain countries or regions. These scholarships are designed to attract high-achieving students from diverse backgrounds and often provide a financial incentive to apply. Depending on the student’s home country, the scholarship amounts and eligibility criteria may vary.
Postgraduate Research Scholarships: For international students pursuing postgraduate research degrees (Master’s or PhD), MTU offers research scholarships to support advanced academic work. These scholarships typically cover tuition fees, living expenses, and sometimes additional research-related costs. They are awarded based on the applicant’s academic background, research proposal, and potential contribution to the university’s research community.
Alumni Scholarships: MTU provides special scholarships to international students who are former students of one of the partner institutions or alumni networks. These scholarships aim to foster global connections and support students who have previously been part of MTU’s academic community.
External Scholarships and Funding Opportunities: In addition to MTU’s internal scholarship offerings, international students may also be eligible for funding from external organizations, government agencies, or their home country. Scholarships from international bodies such as the Irish Government or various international development agencies may be available for students from specific regions. MTU’s International Office can provide information on these external scholarships and assist students in applying for them.
Graduates of the MA in Public Relations with New Media program from Munster Technological University (MTU) are well-equipped to pursue a variety of rewarding careers in the rapidly evolving fields of public relations and digital media. The program’s combination of PR expertise and new media skills opens numerous professional opportunities in both traditional and digital media sectors.
Public Relations Manager: Graduates can take on roles as PR managers, overseeing communication strategies, media relations, and corporate messaging for organizations across different industries. They would be responsible for crafting public relations strategies that enhance brand image, reputation, and stakeholder engagement.
Digital Media Strategist: With a strong foundation in new media, graduates may work as digital media strategists, helping businesses and organizations leverage social media, content marketing, and online platforms to reach and engage their target audiences. This role involves designing online campaigns, measuring performance, and using analytics to optimize digital communication.
Social Media Manager: Graduates are well-positioned to become social media managers, handling a company’s social media presence and developing content to increase engagement, brand awareness, and audience loyalty across platforms like Facebook, Twitter, Instagram, LinkedIn, and TikTok.
Content Creator/Content Strategist: Leveraging their knowledge of new media tools and PR strategies, graduates may work as content creators or content strategists, developing engaging multimedia content for websites, blogs, social media, and video platforms to promote organizations and build brand identity.
Crisis Communication Specialist: With training in crisis management and PR strategies, graduates can become crisis communication specialists, managing the communication strategy during times of organizational or public crises. This role is critical in maintaining an organization’s reputation during challenging situations.
Brand Communications Specialist: Graduates can pursue careers as brand communications specialists, focusing on managing and building brand identity and public perception through a combination of traditional PR tactics and digital marketing tools.
Media Relations Officer: Graduates may take on roles as media relations officers, managing relationships with journalists, bloggers, influencers, and other media professionals to secure coverage, manage press releases, and coordinate interviews to enhance an organization’s public image.
Public Affairs Consultant: Graduates with an interest in policy, government relations, or non-profit organizations can work as public affairs consultants, advising clients on how to navigate public policy, media relations, and stakeholder engagement to achieve specific objectives.
Event Coordinator/Manager: Leveraging their PR and new media knowledge, graduates may pursue careers in event management, planning and executing events that enhance an organization’s public image or support the launch of new products and services.
Entrepreneur/PR Consultancy: For those with an entrepreneurial spirit, graduates can start their own PR consultancy or digital media firm, offering expert PR and social media services to clients across a wide range of industries.
