MA in Dispute Resolution
The MA in Dispute Resolution offered by Independent College Dublin is designed to provi...
BA (Hons) Marketing
Dublin
INTAKE: Feb & Sept
Program Overview
The BA (Hons) Marketing program at Independent College Dublin is designed to provide students with a comprehensive understanding of marketing principles, strategies, and techniques that are essential for success in the rapidly evolving global marketplace. This program equips students with a solid foundation in key marketing areas, including consumer behavior, digital marketing, brand management, and market research. Through a blend of theoretical learning and practical experience, students gain the skills necessary to thrive in marketing roles across a wide range of industries, from multinational corporations to entrepreneurial ventures. The program emphasizes both creative thinking and analytical skills, preparing graduates to address contemporary marketing challenges.
Curriculum: The BA (Hons) Marketing curriculum is structured to ensure that students acquire the knowledge and skills required to excel in the marketing field. Core modules include Marketing Principles, Consumer Behavior, and Digital Marketing, which provide a strong foundation in understanding the behavior of consumers and the strategies used to influence purchasing decisions. Other key subjects such as Brand Management, Marketing Communications, and Market Research focus on the strategic aspects of marketing, while modules on Sales Management and Public Relations prepare students for client-facing and communication roles. Additionally, the program integrates hands-on learning opportunities, including case studies and live projects, to ensure that students are well-prepared for the demands of the marketing industry. The final semester culminates in a Research Project that allows students to specialize in a particular area of interest and conduct in-depth research into current marketing issues.
Research Focus: The BA (Hons) Marketing program at Independent College Dublin places significant emphasis on research, encouraging students to engage with emerging trends in marketing and consumer behavior. Students develop critical research skills through modules on Market Research and Consumer Insights, where they learn to collect, analyze, and interpret data to inform marketing strategies. The research focus also includes exploring the impact of digital technologies on marketing practices, including social media marketing, data-driven marketing, and e-commerce. The final research project allows students to delve into an area of interest, applying their research findings to real-world marketing challenges. This research component equips graduates with the ability to make data-driven decisions and innovate in the field of marketing.
Industry Engagement: Industry engagement is a key component of the BA (Hons) Marketing program, offering students opportunities to interact with professionals and gain practical experience in the marketing field. Independent College Dublin has strong ties with local and international businesses, providing students with access to industry speakers, networking events, and internship placements. These opportunities enable students to apply their theoretical knowledge in real-world settings, gaining valuable insights into the marketing industry. The program’s collaboration with industry experts ensures that students are well-equipped to meet the needs of employers and stay ahead of industry trends. Industry-driven learning also fosters the development of professional networks that are crucial for future career success.
Global Perspective: The BA (Hons) Marketing program at Independent College Dublin offers a global perspective on marketing education, preparing students to navigate the complexities of international markets. The curriculum includes modules such as Global Marketing and International Marketing Strategies, which address the challenges and opportunities of marketing across borders. Students learn how to adapt marketing strategies to different cultural, economic, and political environments, equipping them with the skills necessary to manage global brands and campaigns. Additionally, the program incorporates case studies from leading global companies, providing students with practical examples of international marketing practices. This global perspective ensures that graduates are prepared to work in multinational corporations or manage marketing campaigns on an international scale.
Location
Dublin
Score
IELTS 6
Tuition Fee
€ 7900
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall 6.0 with no individual band lower than 5.5.
- TOEFL: Overall score of 79 is required.
- PTE: Overall score of 52 is required.
- DET (Duolingo English Test): Overall score of 105 is required.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Independent College Dublin (ICD) offers a variety of scholarship opportunities for international students, aimed at supporting their academic and financial needs.
International Student Scholarships: ICD offers specific scholarships for international students to encourage diversity and attract top talent from around the world. These scholarships can range from partial fee reductions to full tuition coverage, depending on the applicant’s academic qualifications and the program chosen.
Merit-Based Scholarships: Merit-based scholarships are awarded to students who demonstrate exceptional academic performance. These scholarships are available to both undergraduate and postgraduate international students and are granted based on high academic achievements in prior studies, such as excellent A-levels or degree results. The amount of the scholarship varies but is designed to reduce tuition fees for deserving candidates.
Early Application Scholarships: ICD offers early application scholarships for international students who apply well in advance of the course start date. By submitting applications early, students can avail themselves of reduced tuition fees or other financial incentives as part of a limited-time offer aimed at encouraging early commitment.
Program-Specific Scholarships: Depending on the program you choose, ICD may offer scholarships specific to certain courses, such as Business, Law, IT, or Humanities. These scholarships are intended to attract students to high-demand fields, providing additional support to those pursuing specialized degrees.
Graduates of the BA (Hons) Marketing program from Independent College Dublin are equipped with the essential skills and knowledge to pursue a wide range of career opportunities in the dynamic marketing industry. With a comprehensive understanding of both traditional and digital marketing strategies, graduates are prepared to enter various sectors, from multinational corporations to startups and agencies.
Marketing Manager: Graduates can work as marketing managers, overseeing the development and execution of marketing strategies to increase brand awareness, drive customer engagement, and boost sales for a business. They play a key role in shaping the direction of marketing campaigns and ensuring their alignment with overall business goals.
Digital Marketing Specialist: With the rise of online marketing channels, graduates can pursue careers as digital marketing specialists. These professionals focus on strategies like SEO, content marketing, social media, and email campaigns to drive digital engagement, build brand presence, and generate leads for businesses in various sectors.
Brand Manager: Graduates can become brand managers, responsible for developing and maintaining the image and reputation of a company's brand. This role involves overseeing branding strategies, ensuring consistency across all marketing channels, and launching marketing campaigns that strengthen the brand’s market position.
Market Research Analyst: Market research analysts use data to help companies understand consumer behavior, market trends, and competitor activities. Graduates in this field conduct surveys, analyze data, and generate reports that inform marketing strategies, helping businesses make informed decisions on product launches and marketing efforts.
Social Media Manager: With expertise in digital communication platforms, graduates can pursue roles as social media managers. These professionals create, curate, and manage content across various social media channels to build brand awareness, engage audiences, and drive sales. They also monitor trends and adjust strategies based on performance data.
Public Relations (PR) Specialist: Graduates can work as PR specialists, handling media relations, press releases, and communications with the public. They help businesses manage their public image and build strong relationships with media outlets, influencers, and stakeholders to promote a positive brand narrative.
Sales Manager: With their understanding of marketing principles, graduates can transition into sales management roles, where they develop and execute sales strategies, manage sales teams, and drive revenue growth. Sales managers are crucial in ensuring that products and services reach the right customers effectively.
Content Marketing Specialist: Graduates can work in content marketing, focusing on creating engaging content that aligns with brand objectives. Content marketers are responsible for writing blog posts, creating videos, and producing other forms of content that attract, engage, and convert leads into customers.
Advertising Executive: Graduates can pursue careers as advertising executives, working on creating and executing advertising campaigns across print, digital, and broadcast media. These professionals help companies effectively communicate their messages to target audiences to generate interest and increase sales.
E-commerce Manager: With the increasing importance of online shopping, graduates can take on roles in e-commerce management, overseeing online sales strategies, digital storefronts, customer experience, and online advertising campaigns to maximize business success in the digital marketplace.
