M.S. in Biology
The Master of Science (M.S.) in Biology at the University of Wisconsin–La Crosse ...
B.S. in Marketing
La Crosse, Wisconsin
INTAKE: Jan & Sept
Program Overview
The B.S. in Marketing at the University of Wisconsin-La Crosse is designed to provide students with a comprehensive understanding of marketing principles, strategies, and tools required to succeed in the fast-paced, global marketplace. The program combines theoretical knowledge with practical skills, preparing students to tackle real-world marketing challenges. Students are taught how to analyze market trends, understand consumer behavior, and develop effective marketing campaigns across various platforms. This degree is perfect for students who aspire to pursue careers in advertising, sales, market research, and brand management.
AACSB Accredited: The B.S. in Marketing program is accredited by the Association to Advance Collegiate Schools of Business (AACSB), one of the most prestigious accreditation bodies for business schools worldwide. This accreditation ensures that the program maintains the highest standards of academic quality, offering a rigorous curriculum and producing graduates who are well-prepared for successful careers in marketing. AACSB accreditation provides students with the confidence that they are receiving an education that meets global business standards, making them more competitive in the job market.
Curriculum: The curriculum for the B.S. in Marketing program at UW-La Crosse is structured to give students a solid foundation in core business concepts such as finance, accounting, and management while specializing in marketing-focused courses. Key topics covered in the curriculum include consumer behavior, digital marketing, marketing research, international marketing, strategic marketing, and brand management. The program includes both theoretical coursework and hands-on experiences, such as internships, group projects, and case studies, enabling students to apply their knowledge to real business situations. Electives in areas like social media marketing, retail management, and public relations allow students to tailor their studies to their interests and career goals.
Research Focus: Faculty members in the B.S. in Marketing program at UW-La Crosse actively engage in research that explores critical marketing trends, consumer psychology, digital marketing innovations, and sustainability in marketing practices. Research projects may include studies on branding strategies, social media engagement, market segmentation, and advertising effectiveness. Students have the opportunity to collaborate with faculty on research projects, gaining valuable experience in conducting market research and analyzing data to uncover insights that drive marketing strategies.
Industry Engagement: The University of Wisconsin-La Crosse emphasizes industry engagement, ensuring that marketing students gain hands-on experience and insights from professionals in the field. The program has strong ties with local, regional, and national businesses, providing students with internship opportunities, networking events, and real-world projects. Students can participate in marketing competitions, collaborate with local companies on marketing campaigns, and attend industry conferences to stay updated on the latest trends. These interactions help students build their professional networks, enhance their skills, and prepare for successful careers in marketing.
Global Perspective: The B.S. in Marketing program integrates a global perspective by emphasizing international marketing, global consumer behavior, and the challenges businesses face in global markets. Students explore topics such as cross-cultural communication, global branding, and market entry strategies, which are essential for marketing in a globalized world. UW-La Crosse encourages students to study abroad, participate in international internships, and gain exposure to global business practices, ensuring they are well-prepared to navigate the complexities of international markets.
Location
La Crosse, Wisconsin
Score
IELTS 6
Tuition Fee
USD 18825
Undergraduate Entry Requirements
Application Fee: $25
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 73 or higher.
- PTE: Overall score of 54 or higher.
- DET (Duolingo English Test): Minimum score of 100.
The University of Wisconsin–La Crosse is dedicated to promoting diversity and fostering an inclusive campus community. Through a range of scholarships for international students, UWL aims to make higher education accessible and provide financial support to those who demonstrate academic excellence, leadership, and cultural diversity.
Global Cultures Scholarship: UWL offers the Global Cultures Scholarship to international students who demonstrate promoting cultural diversity and understanding. This merit-based award recognizes students who actively contribute to the international community on campus.
International Education & Engagement (IEE) Tuition Scholarship: The IEE Tuition Scholarship is designed to support international students who have excelled academically. It provides financial assistance to help cover tuition costs, making quality education more accessible to students from around the world.
International Excellence Scholarship: This scholarship is awarded to outstanding international students who have demonstrated exceptional academic achievements. The International Excellence Scholarship reflects UWL's attracting and supporting high-achieving students from diverse backgrounds.
INTO UWL Scholarship Programs: INTO UWL, a program designed to assist international students with their academic and cultural transition, offers several scholarship opportunities. These scholarships may cover a portion of tuition costs and are aimed at encouraging students to pursue their academic goals at UWL.
Athletic Scholarships: UWL provides opportunities for international students with exceptional athletic abilities through its athletic scholarship programs. These scholarships are available for various sports and can contribute to tuition, fees, and other related expenses.
Cultural Diversity Scholarship: UWL values diversity and encourages students from different cultural backgrounds to apply for the Cultural Diversity Scholarship. This award recognizes the unique perspectives and contributions that international students bring to the university community.
Graduates with a B.S. in Marketing from the University of Wisconsin-La Crosse are well-equipped for a wide range of dynamic careers in the marketing field. The program’s combination of theoretical knowledge, practical skills, and industry experience prepares students to succeed in various marketing roles across industries.
Marketing Manager: Marketing managers develop and oversee marketing strategies to promote products or services. They analyze market trends, consumer data, and competitor strategies to create effective campaigns that drive brand awareness and sales.
Brand Manager: Brand managers are responsible for building and maintaining a brand's image and reputation. They manage all aspects of a brand, including product development, advertising, and communication strategies, to ensure consistent messaging across all platforms.
Digital Marketing Specialist: Digital marketing specialists focus on promoting products or services online through strategies like search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and social media marketing. They use data and analytics to optimize digital marketing campaigns.
Advertising Manager: Advertising managers are in charge of creating and executing advertising campaigns for businesses. They work closely with creative teams and media buyers to design impactful advertisements that reach target audiences.
Market Research Analyst: Market research analysts gather and analyze data to understand consumer preferences, market trends, and competitive dynamics. They provide insights to businesses, helping them make informed decisions about marketing strategies and product offerings.
Sales Manager: Sales managers oversee sales teams and develop strategies to increase sales and achieve revenue targets. They train and motivate sales personnel, create sales plans, and work with other departments to ensure successful product launches and customer satisfaction.
Public Relations Specialist: Public relations specialists manage an organization’s public image and communications with the media. They handle press releases, media inquiries, and crisis communications while creating strategies to maintain a positive image for the brand.
Social Media Manager: Social media managers create and manage content across social media platforms, engaging with followers, building online communities, and increasing brand visibility. They track performance metrics and adjust strategies to optimize engagement.
Product Manager: Product managers oversee the development, launch, and lifecycle of a product. They work with cross-functional teams, including marketing, design, and engineering, to ensure the product meets customer needs and achieves business objectives.
Event Marketing Coordinator: Event marketing coordinators plan and execute marketing events such as trade shows, product launches, and promotional events. They manage logistics, marketing, and communications to ensure the event meets organizational goals.
